Yankee Candle is set to enhance its market leadership in home fragrance with the launch of a new product portfolio for spring and summer 2012, introducing numerous innovative fragrances and styles aimed at expanding consumer appeal. The brand emphasizes extensive research and testing processes for each fragrance, ensuring quality and consumer satisfaction. New seasonal scents, including fresh, floral, and fruity options, are paired with marketing tools to help retailers optimize sales and promote the products effectively.