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Presentation mm 1

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Presentation mm 1

  1. 1. MARKETING MANAGEMENT Batch – 2010-12 MBA August-October 2010 Chitkara University School of Engineering Technology & Management
  2. 2. Presentation Leading Automobile Brands Guided By: Mr. Shantanu Ghosh
  3. 3. TEAM S. No Name Specialization 1 Alok Rawat Healthcare 2 Anil Rawat General 3 Atul Karakoti General 4 Pallavi Patial General 5 Raveena Lamba General
  4. 4. SECTOR & BRAND <ul><li>SECTOR </li></ul><ul><ul><ul><li>Automobile </li></ul></ul></ul><ul><li>BRAND </li></ul><ul><ul><ul><li>Mercedes </li></ul></ul></ul>
  5. 5. LEADING BRANDS IN AUTOMOBILE SECTOR <ul><li>AUDI </li></ul><ul><li>BMW </li></ul><ul><li>PORSCHE </li></ul><ul><li>HONDA </li></ul><ul><li>BMW </li></ul>
  6. 6. MERCEDES MERCEDES LOGO
  7. 7. MERCEDES COMPANY PROFILE Company Founder Karl Benz Gottlieb Daimler Company Founded 1881 Headquarters Stuttgart ,Germany Products Automobiles , Trucks, Buses and Internal combustion Engines Area served Worldwide Key people Dieter Zetsche ,CEO
  8. 8. MERCEDES COMPANY PROFILE Type Division of Daimler Industry Automotive Industry Parent Daimler Website Mercedes-Benz.com
  9. 9. MERCEDES HEADQUARTER STUTTGART (GERMANY)
  10. 10. SUB BRAND Mercedes Benz C-Class (Sedan) <ul><li>C Class sedan is the entry level sedan in the luxury segment. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 25 lakhs – 30 lakhs. </li></ul>
  11. 11. Mercedes Benz E-Class (Sedan) SUB BRAND <ul><li>E-Class is the upper level model in the luxury segment. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 40 lakhs – 60 lakhs. </li></ul>
  12. 12. Mercedes Benz CLS-Class (Sedan) SUB BRAND <ul><li>CLS Class is electronically. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 69 lakhs – 60 lakhs. </li></ul>
  13. 13. Mercedes Benz SL-Class (Sedan) SUB BRAND <ul><li>SL Class offers a sporting experience. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 1 crore 20 lakhs. </li></ul>
  14. 14. AUDI AUDI LOGO
  15. 15. AUDI COMPANY PROFILE Company Founder August Horch Company Founded Zwickau, Germany(16 July 1909) Headquarters Ingolstadt, Germany Number of locations Germany, Hungry, Belgium, China, India Area served Worldwide Key people Rupert Stadler Chairman of the Board of Management, Martin Winterkorn Chairman of the Supervisory Board (Volkswagen AG)
  16. 16. AUDI COMPANY PROFILE Type Private company Industry Automotive industry Products Automobiles , Engines Employees 60,000 (2007) Website Audi.com Profit $1.347 billion (2009)
  17. 17. INGOLSTADT (GERMANY) MERCEDES HEADQUARTER
  18. 18. SUB BRAND AUDI A4 (Sedan) <ul><li>A4 model caters to the premium luxury market in India. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 32 lakhs – 34 lakhs. </li></ul>
  19. 19. SUB BRAND <ul><li>A6 is truly a grand synthesis of performance, comfort, power, & style. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the premium segment. </li></ul><ul><li>Prize : Rs. 52 lakhs – 53 lakhs. </li></ul>AUDI A6 (Sedan)
  20. 20. SUB BRAND <ul><li>A8 targets the upper middle class & rich Indian consumer. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 71 lakhs – 1 crore. </li></ul>AUDI A8 (Sedan)
  21. 21. SUB BRAND <ul><li>Q7 is futuristic completely luxurious SUV that leaves its rival far behind. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the sport segment. </li></ul><ul><li>Prize : Rs. 63 lakhs – 76 lakhs. </li></ul>AUDI Q7 (Sedan)
  22. 22. BMW BMW LOGO
  23. 23. BMW COMPANY PROFILE Company Founder Franz Josef Popp Company Founded 1916 Headquarters Munich, Germany Area served Worldwide Key people Norbert Reithofer ( CEO ), Joachim Milberg ( Chairman of the supervisory board )
  24. 24. BMW COMPANY PROFILE Type Private company Industry Automobiles , motorcycles , bicycles Products Automobiles , Engines Employees 96,230 (2009) Website bmw.com Profit $204 million (2009)
  25. 25. BMW HEADQUARTER MUNICH (GERMANY)
  26. 26. SUB BRAND <ul><li>3 series is an exquisite sports sedan. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 30 lakhs – 36 lakhs </li></ul>BMW 3-Series (Sedan)
  27. 27. BMW 5-Series (Sedan) SUB BRAND <ul><li>5 series is a fine fusion of technology, sophistication & performance. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 42 lakhs – 51 lakhs. </li></ul>
  28. 28. BMW 6-Series (Sedan) SUB BRAND <ul><li>6 series is an unrivalled blend of elegance & performance. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 79.7 lakhs. </li></ul>
  29. 29. BMW 7-Series (Sedan) SUB BRAND <ul><li>7 series represents the ultimate in comfort & richness in its class. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 84 lakhs – 1 crore. </li></ul>
  30. 30. BMW X-5 (SUV) SUB BRAND <ul><li>X5 is all round excellence with superb interior, exterior & safety features. </li></ul><ul><li>Available in diesel variant. </li></ul><ul><li>Its fall in the sport segment. </li></ul><ul><li>Prize : Rs. 74.36 Lakhs. </li></ul>
  31. 31. PORSCHE PORSCHE LOGO
  32. 32. PORSCHE COMPANY PROFILE Type Public company Industry Automobiles , motorcycles , bicycles Products Automotive Employees 11,910 Website Porsche-SE.com Owner(s) Louise Piëch and Porsche family
  33. 33. PORSCHE COMPANY PROFILE Company Founder Ferdinand Porsche Company Founded 1931 Headquarters Zuffenhausen, Germany Area served Worldwide Key people Michael Macht ( CEO ),
  34. 34. ZUFFENHAUSEN (GERMANY) PORSCHE HEADQUARTER
  35. 35. PORSCHE 911 CARRERA SUB BRAND <ul><li>Porsche 911 is all round excellence with superb interior, exterior & safety features. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the sport segment. </li></ul><ul><li>Prize : Rs. 79.69 Lakhs. </li></ul>
  36. 36. PORSCHE 911 CARRERA 4 SUB BRAND <ul><li>Porsche 911 is all round ultimate in comfort & richness in its class. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the sport segment. </li></ul><ul><li>Prize : Rs. 85.82 Lakhs. </li></ul>
  37. 37. <ul><li>Porsche 911 is an exquisite sport sedan. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the sport segment. </li></ul><ul><li>Prize : Rs. 90.35 Lakhs. </li></ul>CARRERA CABRIOLET SUB BRAND
  38. 38. PORSCHE 911CARRERA 4S SUB BRAND <ul><li>Porsche 911 is truly a grand synthesis of performance, comfort, power, & style. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the sport segment. </li></ul><ul><li>Prize : Rs. 96.48 Lakhs. </li></ul>
  39. 39. HONDA LOGO HONDA
  40. 40. HONDA COMPANY PROFILE Company Founder Soichiro Honda Takeo Fujisawa Company Founded 24 September, 1948 Headquarters Minato, Tokyo, Japan Area served Worldwide Key people Satoshi Aoki ( Chairman ) Takanobu Ito ( CEO )
  41. 41. HONDA COMPANY PROFILE Type Public company Products Automobiles , motorcycles , scooters Employees 181,876 Website Honda Worldwide Owner(s) Louise Piëch and Porsche family
  42. 42. TOKYO (JAPAN) HONDA HEADQUARTER
  43. 43. HONDA CITY Zx (Sedan) SUB BRAND <ul><li>Honda City Zx is sleek & sporty. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 8 Lakhs- 9 Lakhs. </li></ul>
  44. 44. HONDA CIVIC (Sedan) SUB BRAND <ul><li>Honda Civic fuel economy & environmental awareness car. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 12 Lakhs- 13.5 Lakhs. </li></ul>
  45. 45. HONDA ACCORD (Sedan) SUB BRAND <ul><li>Honda Civic a sleek body & an aggressive front. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 14.74 Lakhs- 16.6 Lakhs. </li></ul>
  46. 46. HONDA CR-V (SUV) SUB BRAND <ul><li>Honda CR-V is the only SUV marketed in India by Honda. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the sport segment. </li></ul><ul><li>Prize : Rs. 17.6 Lakhs- 20.7 Lakhs. </li></ul>
  47. 47. VOLKSWAGEN LOGO VOLKSWAGEN
  48. 48. VOLKSWAGEN COMPANY PROFILE Company Founded 28 May, 1937 Type Public Headquarters Wolfsburg, Germany Area served Worldwide Key people Martin Winterkorn : Chairman of the Board of Management , Ferdinand Piëch  : Chairman of Volkswagen Supervisory Board
  49. 49. VOLKSWAGEN COMPANY PROFILE Products Cars Employees 368,500 Industry Automotive Area served Worldwide Website Volkswagen.com (International) VW.com (US)
  50. 50. VOLKSWAGEN HEADQUARTER WOLFSBURG (GERMANY)
  51. 51. VOLKSWAGEN PASSAT (Sedan) SUB BRAND <ul><li>Passat is a base model from the Volkswagen Passat highline collection. </li></ul><ul><li>Available in diesel variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 20 Lakhs- 27 Lakhs. </li></ul>
  52. 52. VOLKSWAGEN BEETLE (Sedan) SUB BRAND <ul><li>Beetel is a powerful, luxurious & stylish car. </li></ul><ul><li>Available in petrol variant. </li></ul><ul><li>Its fall in the luxury segment. </li></ul><ul><li>Prize : Rs. 20.4 Lakhs. </li></ul>
  53. 53. VOLKSWAGEN POLO (Sedan) SUB BRAND <ul><li>Volkswagen Polo is a powerful & stylish car. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the small segment. </li></ul><ul><li>Prize : Rs. 4.34 Lakhs – 5.32 Lakhs. </li></ul>
  54. 54. VOLKSWAGEN VENTO (Sedan) SUB BRAND <ul><li>Volkswagen Vento are impressive, classy & modern at the same time. </li></ul><ul><li>Available in both petrol & diesel variants. </li></ul><ul><li>Its fall in the small segment. </li></ul><ul><li>Prize : Start at Rs. 6.99 Lakhs. </li></ul>
  55. 55. <ul><li>THANK YOU </li></ul>

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