A detailed Analysis for Mahindra XUV5oo and it’s competitors. This ppt compares the products Social presence, online presence, SEO, SEM, is the Brand creating regular content, how often are they active on social media compared to it’s competitors, all these points are highlighted in the PowerPointPresentation.

1. MAHINDRA XUV500
A PRESENTATION ON SOCIAL MEDIA
STRATEGY COMPARISON WITH HYUNDAI
CRETA AND JEEP COMPASS.
BY- FERZIN MEHTA
& SIDDHI CHANDRAWAT

2. Mahindra

3. INTRODUCTION
The Mahindra XUV500- Sports utility vehicle- by Mahindra and Mahindra limited
First launch - September 2011
Mahindra XUV500 -secured first place in the 2014 desert storm rally
The Mahindra XUV500- colour variants - Crimson Red, Opulent Purple, Mystic Copper,
Moondust Silver, Volcano Black, Pearl White etc.
Price range- Rs 12 to 19 Lakhs approx.

4. Differentiated into -Petrol and Diesel Models.
The new updated XUV500 version, launched in 2018, is available in W5, W7,
W9, W11 (diesel engine) whereas the G AT variant is available only in the
petrol engine.
Major Competitors- Renault Captur, Hyundai Creta facelift, Jeep
Compass,Tata Hexa.

5. Marketing Strategy for XUV500
Before the launch Mahindra chose to keep it’s marketing strategy as a
surprise element.
The online marketing campaign had three parts-
1. Reveal the Name.
2. Unveil the XUV.
3. Guess the Price.

6. Mahindra’s XUV500 registered 5000+ bookings within
6 days of launch.

7. Hyundai launched compact SUV called CRETA. The company decided to
do a number of activities on all social media platforms.
The company did a live screening-Top trend on twitter on the launch
day.
The company also hosted a contest on Twitter.
Hyundai India-“Official Wheels of FAN” movie starring Shah Rukh
Khan.
Marketing strategy for Hyundai Creta

9. Marketing strategy for Jeep Compass
Jeep believes -aggressive marketing -advertisements depicting the
roughness and adventure philosophy.
Jeep has used the channels of mass promotions like Television, print
media and magazines.
In 2016, on completion of 75 years, jeep launched a campaign “My Jeep
Story”
https://youtu.be/PsVU1T7a6Co - Fables of India, Jeep Compass

11. SEO COMPARISON-KEYWORD
RESEARCH RESULTS
Keywords Searched:
1.Top 10 SUVS in India
2.SUVs under 15 lakhs
3.Best Auto Transmission SUV

16. Mahindra XUV500 | Plush New XUV500 | Latest SUV in India
Creta | HYUNDAI MOTOR INDIA - NEW THINKING. NEW …
https://www.jeep.com/compass.html
Official website links

17. Reviews