THE FIRST CROWDSOURCING PLATFORM THAT REWARDS USERS
WITH MONEY AND BRANDS WITH CONTENT & SALES
10/12/2014
SUMMARY
Recipay.com is the first multidevice platform
rewarding user generated content with cash.
It’s a win-win process :...
TEAM
Thierry BEZIER-MEMBREY
10 years experience advising brands,
Worked in Japan for 5 years creating
social networks for ...
PROBLEM
There is but little choice for Food brands to
communicate with their consumers online:
banners, sponsored videos, ...
SOLUTION
A web / phone / tablet platform that
allows Brands to ask real consumers
to make food recipes with their
products...
FIGURES
+ 2500
•

+ 5000
•

NUMBER OF RECEIVED
RECIPES

•

REGISTERED USERS

AVERAGE TIME SPENT ON
THE APP

•

BRANDS USIN...
BRANDS
Customers :

Partners :
How does it work ?
We are a typical Food recipe
Website
This is an offer page with :
- A brief
- Coupons
- Available offers
- Recipes of the community
Your Profile page :
- Yes you make money !
- Your recipes
- Social networks
- Shopping list
- Reviews
Browse
Recipes…
Choose an offer…
And add your recipe !
Brand corner
We love Mobile !
Our members are smartphone users
Browser

11%
46%

43%
IOS

Android
Real
community
Real
people
IT’ TIME TO MEET US

Victor de WITT
Victor@recipay.com

Thierry BEZIER-MEMBREY
Thierry@recipay.com

+312 661 197 179

+33 ...
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Recipay.com : Cook, Post, get Paid / General Presentation 12/2013

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Recipay.com is the first multidevice platform rewarding user generated content with cash.

It’s a win-win process : Brands purchase consumer generated content and obtain intellectual property & engagement for their products.

Our first vertical is food, we started 5 months ago, already making a profit and working with more than 22 brands.

And this is only the beginning!

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Recipay.com : Cook, Post, get Paid / General Presentation 12/2013

  1. 1. THE FIRST CROWDSOURCING PLATFORM THAT REWARDS USERS WITH MONEY AND BRANDS WITH CONTENT & SALES 10/12/2014
  2. 2. SUMMARY Recipay.com is the first multidevice platform rewarding user generated content with cash. It’s a win-win process : Brands purchase consumer generated content and obtain intellectual property & engagement for their products. Our first vertical is food, we started 5 months ago, already making a profit and working with more than 22 brands. And this is only the beginning!
  3. 3. TEAM Thierry BEZIER-MEMBREY 10 years experience advising brands, Worked in Japan for 5 years creating social networks for Dentsu. Victor de WITT: Serial entrepreneur since 1998, specialized in IT and finance. linkedin.com/in/bezier linkedin.com/in/victordewitt
  4. 4. PROBLEM There is but little choice for Food brands to communicate with their consumers online: banners, sponsored videos, competitions or pre-rolls have very low transformation rates . Click rates of 0,01% to 5% are far from efficient considering their investment every year. Banners do not sell any products. Consumers, families, have less and less purchasing power. What drives their brand preference? It is not the leaflet in their mailbox, nor the TV ad. There is no passion about choosing a brand, when it’s all about if it’s affordable or not.
  5. 5. SOLUTION A web / phone / tablet platform that allows Brands to ask real consumers to make food recipes with their products. When users accept the challenge, they can get a coupon to buy the product, make the recipe, post it and get paid up to 15€ per recipe. Brands get affordable content, insight, sales and preference.
  6. 6. FIGURES + 2500 • + 5000 • NUMBER OF RECEIVED RECIPES • REGISTERED USERS AVERAGE TIME SPENT ON THE APP • BRANDS USING RECIPAY • • NUMBER OF CONTACTS IN OUR OPERA BILLBOARD OPERATION FACEBOOK FANS 5 • + 68 MONTHS OLD • MEDIA COVERAGE +100 + 6000 • DOWNLOADS OF THE SMARTPHONE APP 1200000 OPEN RATE OF THE NEWSLETTER + 23 • + 40 000 WEEKS N°1 ON FRENCH APPSTORE 17,8% 8 MIN • 2 • NEW MEMBERS PER DAY
  7. 7. BRANDS Customers : Partners :
  8. 8. How does it work ?
  9. 9. We are a typical Food recipe Website
  10. 10. This is an offer page with : - A brief - Coupons - Available offers - Recipes of the community
  11. 11. Your Profile page : - Yes you make money ! - Your recipes - Social networks - Shopping list - Reviews
  12. 12. Browse Recipes…
  13. 13. Choose an offer…
  14. 14. And add your recipe !
  15. 15. Brand corner
  16. 16. We love Mobile ! Our members are smartphone users Browser 11% 46% 43% IOS Android
  17. 17. Real community
  18. 18. Real people
  19. 19. IT’ TIME TO MEET US Victor de WITT Victor@recipay.com Thierry BEZIER-MEMBREY Thierry@recipay.com +312 661 197 179 +33 7 88 19 99 77

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