Acxiom is a marketing services company that helps clients engage customers. It stores data on 500 million people. To scale its services, Acxiom created a cloud computing environment using IBM System x3850 X5 servers. This delivers 5 times the performance of its previous servers at 15 times less cost, allowing Acxiom to dramatically scale without expanding its data center footprint. The IBM solution integrated seamlessly and improved security, automation, and virtualization ratios while reducing power needs by over 1 megawatt.