This document provides information for a widget brief for XL. It introduces the XL brand as focusing on fun, excitement, and connecting people. It discusses XL's communication targets as blue and white collar workers and high school students with a simple, friendly, cool, fresh, and clear style. Suggested applications for the Y!MDA XL widget are described, including accessing XL product/service info, a loyalty program, community programs, updated info, member acquisition, and a community portal. Creativity, innovation, and adding more value for users are emphasized. The judging criteria and judges are listed before a Q&A section.

1. XL – Y!MDA
Widget Brief
Prepared by XL Team
4 Apr 2009

2. Welcome to XL!
• About XL Brand
• About XL Product/Services
• XL Communication Target & Look & Feel
• Y!MDA – XL Applications
• Judging Criteria
• Judges
• Q&A
2

3. About XL Brand
XL Connecting You to Fun & Excitement
A new way of communicating the XL Brand…
A promise of happiness, joy paired with high energy…
XL Fun....conveys XL Excitement...conveys
feeling of happiness, joy, element of surprise, always
from both enjoying XL something new with XL, dynamic
products and services as with flexibility, lively and
well as connecting with expressive, as well as connection
friends and families with exciting communities

4. About XL Brand
Giving beyond PRICE, adding VALUES,
Affordable with Quality
BEYOND PRICE
Dependable
• Network, Customer
PRICE Service, Distribution
• Simple & Creative Offers
• Fun Value Added Services
• Exciting Community
Program

5. XL Products & Services (in general)
further more: www.xl.co.id

6. XL Communication Target
Primary Target of Blue collars workers with aspirational
style of white collar/first jobber
Secondary Target of
High School Students
Primary Target of white collar/first jobber

7. XL Communication Look & Feel
simple friendly cool / trendy fresh clear & clean

8. Y!MDA - XL Applications
Suggested Applications
What can XL Widget Do?
• Access/gate to XL
products/services info
• Portal for showing:
• XL Product and the ability
• Loyalty & privileges to continue with
program
transaction
• XL Promotion Information
• Community program • Inducing Member get
Member service
• Top Up Balance with
• Updated info (What’s
Reward Points
HOT) • Community portal for XL Youth
• Social Networking Service
• Member get member
(acquisition)

9. “Creativity and Innovation”
Break trough ideas!
Give more values to users!
Competing on price!
Why would customers
choose XL widget?

10. Judges
1. Mr. I Made Harta Wijaya (VP VAS & New Product
Development)
2. Ms. Turina Farouk (VP Marketing Communications)
10

11. Q&A

12. Thank You & Good Luck!