XL Axiata - Slides from the latest Amdocs InTouch Business Forum that took place in Singapore in June 2011

1. BSS Strategies for Dynamic Markets
Ms Yessie D. Yosetya
Sr. GM IT Service Design, PT XL Axiata, Tbk.

2. Agenda
> Changing market dynamics in Indonesia
> Implication on BSS systems
> XL and Amdocs addressing the challenges

3. Indonesia Telco Industry – R/Evolution
2007 - 2009 2010 - 2012 2013 & beyond
• High growth in Voice and SMS • Emergence of data services • Potential voice and SMS
revenue decline
Market Dynamics
• Attractive growth and • Monetization of data services
profitability a key challenge • Convergence and IP-based
devices to change industry
• New operator entry • Telco consolidation landscape
• Slower market growth • Potential cross-industry
consolidation
• Very low RPM
• Convergence

4. Indonesia: Changing Market Dynamics
Device Trend Application Trend
Text based
Multi-media and
smarter function
Even more
connectivity and
intelligent
Bigger screen, more
interaction &
application

5. The Implications for Charging Systems
1 • Micro segmentation & micro campaigning
Flexible Pricing • Monthly prepaid offers to create commitment and recurring revenues
Schemes • Ad-hoc consumptions models – daily, weekly, monthly
2
• Exponential growth of data traffic
Support Event • Telco-grade performance
Growth • Cost-efficient scalability
3
Rapid
• Rapid turnaround to support diversified applications & new devices
Introduction of
Services

6. Flexible Pricing Schemes 1
> One rate does not fit all
> Rate personalization is a key
differentiation point You are eligible
to get SMS disc
> Different customer profiles require 50%
different prices
> Rate personalization has many
facets
> By location
> By network Discount 50%
Discount 30%
> By device Discount 25%
> By usage/services consumed Discount 5%

7. Platform View to support Flexible Pricing
Amdocs
Data Product Amdocs
Source Catalog Online
(radio reference deployment
(ToD, Charging
utilization,
usage profile) DoW, Cell System
ID)
Voice SMS Data

8. Support Event Growth 2
Data Charging Growth (in million/day)
250
120
50
10
2008 2009 2010 YTD
Scalability is the key in addressing exponential growth

9. Rapid Introduction of Service 3
Key enabler in rapid development
People
open minded, dedicated
Adaptable Process
addressing Quality
Flexible Platform
open API

10. XL & Amdocs Addressing the Challenge
> Long term relationship with effort to understand XL’s objective
> Willing to adapt to XL’s inputs
> Creative in addressing challenge

11. THANK YOU