1. Mindthe
Gap
Understanding and getting the most
out of different generations of people
by Dr Graeme Codrington
TomorrowToday.uk.com
Twitter: @workforcetrends
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Every country and culture
is different
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5. Every country and culture
is different
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Every country and culture
is different
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6. Silent generation
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8)*$9&:;=A)&%+&.$%#&:;BA)
* Howe and Strauss, 1991, Generations: The History of America’s Future
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Defining and driving values
! Dedication! ! Delayed reward
! Duty before pleasure ! Sacrifice
! Adherence to rules ! Conformity
! Hard work ! Modesty
! Law and order ! Patience
! Respect for position ! Not emotional
! Cautious ! Waste not want not
! Self sufficient ! Reserved
! Don’t like debt ! Formal
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7. Boomers
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* Howe and Strauss, 1991, Generations: The History of America’s Future
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Defining and driving values
! Idealism ! Media savvy
! Image ! Excellence
! Optimism! ! Ambition
! Team orientation ! Youth
! Personal growth ! Work
! Personal gratification ! Involvement
! Like-minded groups ! Health / wellness
! Self-expressive ! “Sandwich generation”
! Will “retyre”, not retire ! Live life “on credit”
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9. Generation X
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* Howe and Strauss, 1991, Generations: The History of America’s Future
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10. Defining and driving values
! Change ! Survivors
! Choice ! Informality
! Global awareness ! Whiners
! Techno-literacy ! Thrill seekers
! Individualism ! “Experiencers”
! Lifelong learning ! Pragmatism
! Immediate gratification ! Self-reliance
! Diversity ! Not scared of failure
! Want everything ! Relationships are vital –
customised especially family!
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11. Generation Y
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* Howe and Strauss, 1991, Generations: The History of America’s Future
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Defining and driving values
! Optimism ! Techno-savvy
! Confidence ! Achievement
! High self-esteem ! Change
! Media & entertainment ! Civic duty
overloaded ! Naiveté
! Street smart ! Desperate to belong
! Diversity! ! Ethical consumption
! Conservative ! Globally aware
! Want to be “famous” ! Need to know “why”
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12. Gen Y as employees and customers
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13. Don’t forget the ageing Boomers...
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Understanding why we don’t understand
We may have been living in
the same house or working in
the same office as these people,
but we have been
living in different worlds
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14. .uk.com
Applying generations across your organisation
Strategy &
organisational Leadership
design
Talent & Customer
team service and
engagement marketing
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15. Which generation are you?
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Dr Graeme Codrington
Website
www.tomorrowtoday.uk.com
Blog and free e-zine
www.newworldofwork.co.uk
Email
graeme@tomorrowtoday.uk.com
Social media
Twitter (@workforcetrends), Facebook & LinkedIn
Article:
“Generations in Asia” - http://tinyurl.com/gensasia
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