This document discusses options for positioning a company called Xendit in the Indonesian e-payment market. It analyzes current problems in the market and evaluates options such as using a social media-based or mobile-focused business model. Finally, it recommends a business model for Xendit and proposes strategies for marketing, additional features, and generating new revenue streams.

5. Current Problems

6. Current Problems

7. Evaluation of Options

9. http://www.slideshare.net/TechinAsia/veritrans-keynote-the-state-of-epayment-in-indonesia
Positioning of Xendit

10. http://www.slideshare.net/dmgeventsasia/industry-presentation-ecommerce-in-indonesia-opportunities-challenges
https://www.techinasia.com/social-media-shopping-services-in-indonesia
http://www.emarketer.com/Article/Facebook-Top-Social-Choice-Indonesia/1013579#sthash.QCSEc3J7.dpuf
http://www.emarketer.com/Article/Facebook-Top-Social-Choice-Indonesia/1013579
https://apac.thinkwithgoogle.com/articles/as-indonesian-e-commerce-takes-off-is-your-brand-ready.html
Go Social!

11. http://www.statista.com/statistics/274659/forecast-of-mobile-phone-users-in-indonesia/
http://www.emarketer.com/Article/Facebook-Top-Social-Choice-Indonesia/1013579
Go Mobile!

12. Recommended Business Model

13. https://www.techinasia.com/indonesia-ecommerce-online-shopping-2014

14. New Revenue Model

15. Additional Features

16. Competitive Analysis
http://www.slideshare.net/Mercyset/indonesia-
online-payment-gateway-may-2014

17. Marketing Strategy

18. Thank you!