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ACCELERATING
GROWTH IN
TOMORROW’S
MARKET PLACE
HOW TO WIN AT SERVICE INNOVATION
BUSINESS LANDSCAPE IS EVOLVING – WITH SERVICES AT ITS CORE
Agility
Customer centred
Design thinking
Growth
PlatformsLean
Capability
Experience
Innovation
Start up
Engagement
Strategy
Scale
Services Through-life
Smart City
Mobility
Lifetime value
Portfolios
2
SERVICES IS A MAJOR CXO TOPIC ACROSS ALL SECTORS
of the Fortune 500 Companies expect revenue
from services as a major enabler for future growth*
70%
Pan industry examples
Power by the hour Subscription based music
Pay by mile Flying Hours
Mobility
Trucks
Moving people
*Source: Frost & Sullivan 3
Early 2000s companies saw non-product based business
models as a potential to unlock new upsides
Initially, business models were constrained but technological
enhancements have increased possibilities and capabilities
Early adopters have seen success through:
• Stronger customer relationships
• Diversified revenue
• Increased profitability
• Stable cash flows
• Talent Attraction
For laggards – no longer a nice to have
Too many buzzwords flooding the market place – many
struggling to catch up
CXO challenge – how to embark on this journey the right way?
Context
Objectives
“We are at one of the most important, exciting and
challenging times in the history of global enterprise.”
To develop an understanding of the critical
capabilities needed to support business transition
from a product focused business model to a service
based business model
BASIS OF THE STUDY: FOCUSING ON THE HOW
4
Rt. Hon. Greg Clark MP, UK Industrial Strategy
“
Hypothesis
“Traditional business will need to transform their
service innovation capability if they are to succeed
in an ever more competitive marketplace”
STUDY IS A COLLABORATION BETWEEN OXFORD’S SAID BUSINESS
SCHOOL AND MI-GSO | PCUBED
Years of experience
25+
Global offices
1,300
Consultants
30+
1,800
academic staff focused
on research activity
1st
Ranked in the Times Higher Education
(THE) World University Rankings
Snapshot of Clients
5
Largest
volume of world-leading
research in the country
Highest
research income from external
sponsors of any UK university
THE STUDY WILL BRING A CONTEMPORARY PERSPECTIVE ON THIS
KEY BUSINESS ISSUE
6
Participants will be fellow senior leaders across UK business working in both product and services environments, across the
value chain
Confidentiality is a prerequisite – we are abiding by Oxford’s Ethics and Data Compliance policies.
Participants are requested to complete a structured questionnaire, comprising a mix of quantitative and qualitative questions
1:1 interview team workshop
Participants are completing the questionnaire by one of three ways:
online survey
STUDY SUMMARY – STRUCTURED QUESTIONNAIRE
7
Section 1 : Importance of Service Innovation
Section 2 : Scaling within the Organisation - Current and Future
Section 3 : Performance and Lessons Learned
Section 4 : External Reference Points
Section 5 : Enablers and Practices - Current and Future
Section 6 : Business Model and Role
Section 7 : Profile and Next Steps
Section 8 : Contact Details

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Introduction to the MI-GSO | PCUBED Service Innovation Study

  • 2. BUSINESS LANDSCAPE IS EVOLVING – WITH SERVICES AT ITS CORE Agility Customer centred Design thinking Growth PlatformsLean Capability Experience Innovation Start up Engagement Strategy Scale Services Through-life Smart City Mobility Lifetime value Portfolios 2
  • 3. SERVICES IS A MAJOR CXO TOPIC ACROSS ALL SECTORS of the Fortune 500 Companies expect revenue from services as a major enabler for future growth* 70% Pan industry examples Power by the hour Subscription based music Pay by mile Flying Hours Mobility Trucks Moving people *Source: Frost & Sullivan 3 Early 2000s companies saw non-product based business models as a potential to unlock new upsides Initially, business models were constrained but technological enhancements have increased possibilities and capabilities Early adopters have seen success through: • Stronger customer relationships • Diversified revenue • Increased profitability • Stable cash flows • Talent Attraction For laggards – no longer a nice to have Too many buzzwords flooding the market place – many struggling to catch up CXO challenge – how to embark on this journey the right way?
  • 4. Context Objectives “We are at one of the most important, exciting and challenging times in the history of global enterprise.” To develop an understanding of the critical capabilities needed to support business transition from a product focused business model to a service based business model BASIS OF THE STUDY: FOCUSING ON THE HOW 4 Rt. Hon. Greg Clark MP, UK Industrial Strategy “ Hypothesis “Traditional business will need to transform their service innovation capability if they are to succeed in an ever more competitive marketplace”
  • 5. STUDY IS A COLLABORATION BETWEEN OXFORD’S SAID BUSINESS SCHOOL AND MI-GSO | PCUBED Years of experience 25+ Global offices 1,300 Consultants 30+ 1,800 academic staff focused on research activity 1st Ranked in the Times Higher Education (THE) World University Rankings Snapshot of Clients 5 Largest volume of world-leading research in the country Highest research income from external sponsors of any UK university
  • 6. THE STUDY WILL BRING A CONTEMPORARY PERSPECTIVE ON THIS KEY BUSINESS ISSUE 6 Participants will be fellow senior leaders across UK business working in both product and services environments, across the value chain Confidentiality is a prerequisite – we are abiding by Oxford’s Ethics and Data Compliance policies. Participants are requested to complete a structured questionnaire, comprising a mix of quantitative and qualitative questions 1:1 interview team workshop Participants are completing the questionnaire by one of three ways: online survey
  • 7. STUDY SUMMARY – STRUCTURED QUESTIONNAIRE 7 Section 1 : Importance of Service Innovation Section 2 : Scaling within the Organisation - Current and Future Section 3 : Performance and Lessons Learned Section 4 : External Reference Points Section 5 : Enablers and Practices - Current and Future Section 6 : Business Model and Role Section 7 : Profile and Next Steps Section 8 : Contact Details

Editor's Notes

  1. HOW TO CHANGE OR ADD BACKGROUND PICTURE ? Right click > « Format Background » > « Fill » > « Picture or texture fill » > « Insert picture from » And choose a picture on your computer