The Power Of UX Research - PRWD User Research Lab LaunchPRWD
On 12th Jult 2018 PRWD officially launched their new User Research lab and training facility at 22 Lever Street, Manchester. Over 50 people spanning various sectors, in mid to senior level roles, attended the invite only event, which included this presentation from PRWD Founder Paul Rouke, and AutoTrader Head of UX Research James Barley.
The theme of the event was The Power of UX Research, a theme which as Paul described in this talk, is absolutely timeless
Different Approaches to Analytics for the 21st Century.
Five Takeaways
1. You must move beyond conventional analytics to be disruptive (Sophisticated Analytics = Disruption)
2. Consumers have increasingly high expectations. How will you meet them? (Increasing consumer expectations)
3. Consumer analytics must focus first on value to the consumer, then on value to the business (Consumer value first)
4. Analytics is the engine, the consumer experience is the car (A car and engine glyph maybe?)
5. The best analytics are found in solutions to interesting solutions to real problems
Different approaches to agile analytics and customer engagement.
Retail as we've known it for the past 50 years is dead. As the population becomes increasingly diverse and the baby boom generation wanes, retailers can no longer simply "stack it high and let it fly". Consumers want to shop whenever and however they prefer and the notion of a single point of sale is obsolete. Therefore the conventional retail analytics of the past 20 years such as segmentation, profiling, wallet share, lifetime value analysis, etc. are also becoming obsolete. Join Ken Collier as he examines the convergence of factors that are leading to a sea change in retail and how retailers might benefit from advanced analytics to enhance the shopping experience and strengthen the retailer:consumer relationship.
Copywriting: An Underestimated Conversion InfluencerVWO
There are tons of internet resources for what to test on your eCommerce website. Most focus on distinct elements like:
Changing buttons colors
Making search bar sticky
Showing or removing images
Hide or reveal other website elements
One reason is that it’s easy to track users’ interaction with these elements. Hence, by default, they become the primary targets of the optimization program.
But the power of copy is often overlooked.
There is a misconception that people don’t read product details and the associated description. This is wrong.
So, what is a marketer to do? Write copy that maintains attention and influences the subconscious.
Rishi Rawat, Founder of Frictionless Commerce, has been helping companies for the past 11+ years in finding conversion opportunities via copywriting. In this lecture, Rishi will reveal 12 copywriting proven strategies that will radically improve your A/B testing outcomes.
The Power Of UX Research - PRWD User Research Lab LaunchPRWD
On 12th Jult 2018 PRWD officially launched their new User Research lab and training facility at 22 Lever Street, Manchester. Over 50 people spanning various sectors, in mid to senior level roles, attended the invite only event, which included this presentation from PRWD Founder Paul Rouke, and AutoTrader Head of UX Research James Barley.
The theme of the event was The Power of UX Research, a theme which as Paul described in this talk, is absolutely timeless
Different Approaches to Analytics for the 21st Century.
Five Takeaways
1. You must move beyond conventional analytics to be disruptive (Sophisticated Analytics = Disruption)
2. Consumers have increasingly high expectations. How will you meet them? (Increasing consumer expectations)
3. Consumer analytics must focus first on value to the consumer, then on value to the business (Consumer value first)
4. Analytics is the engine, the consumer experience is the car (A car and engine glyph maybe?)
5. The best analytics are found in solutions to interesting solutions to real problems
Different approaches to agile analytics and customer engagement.
Retail as we've known it for the past 50 years is dead. As the population becomes increasingly diverse and the baby boom generation wanes, retailers can no longer simply "stack it high and let it fly". Consumers want to shop whenever and however they prefer and the notion of a single point of sale is obsolete. Therefore the conventional retail analytics of the past 20 years such as segmentation, profiling, wallet share, lifetime value analysis, etc. are also becoming obsolete. Join Ken Collier as he examines the convergence of factors that are leading to a sea change in retail and how retailers might benefit from advanced analytics to enhance the shopping experience and strengthen the retailer:consumer relationship.
Copywriting: An Underestimated Conversion InfluencerVWO
There are tons of internet resources for what to test on your eCommerce website. Most focus on distinct elements like:
Changing buttons colors
Making search bar sticky
Showing or removing images
Hide or reveal other website elements
One reason is that it’s easy to track users’ interaction with these elements. Hence, by default, they become the primary targets of the optimization program.
But the power of copy is often overlooked.
There is a misconception that people don’t read product details and the associated description. This is wrong.
So, what is a marketer to do? Write copy that maintains attention and influences the subconscious.
Rishi Rawat, Founder of Frictionless Commerce, has been helping companies for the past 11+ years in finding conversion opportunities via copywriting. In this lecture, Rishi will reveal 12 copywriting proven strategies that will radically improve your A/B testing outcomes.
Win by Ignoring 84% of Site Visitors by Rishi Rawat | VWO WebinarsVWO
Say your conversion rate is 4%. That means 96% of visitors didn’t take the expected action. When confronted with this we often panic and go on a quest to convert everyone.
The reality is that 80% of your visitors will never buy, 4% are already buying, and that leaves 16% who are somewhere between. They’ll purchase but need more convincing.
In this event, Rishi will talk about how we can go after this juicy 16% without disturbing the 4% who are currently buying. He will also show the actual method of doing this.
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
As follow-up to the workshop session on "Real-time Retail: It's What Customers Demand” moderated by Ken Morris, principal at Boston Retail Partners, we summized topics discussed during this session.
Whether you had the opportunity to attend this session, or not, I think will find the recap document to be insightful with interesting opportunities and perspectives of real-time retail.
This workshop recap encapsulating the ideas and comments that retail industry leaders debated and discussed in this session, including:
- Real-time Retail
- Personalized Selling
- Interactive CRM
- Monitor & React
- Task Management
- Nimble Execution
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
Nancy Harhut presented an international keynote presentation on "Neuromarketing, Hardwired Behaviour and Rational Decisions – How B2B Should Tackle the Human Brain"
StayinFront Leadership Perspective Roundtable Interview with Dale Hagemeyer- ...StayinFront
As a part of StayinFront’s Leadership Perspectives Series, Dale Hagemeyer, a leader of the research, best practices, and advisory function at POI shares how to use data and technology to impact sales and retail execution. He also talks about some key challenges to having a global solution.
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Win by Ignoring 84% of Site Visitors by Rishi Rawat | VWO WebinarsVWO
Say your conversion rate is 4%. That means 96% of visitors didn’t take the expected action. When confronted with this we often panic and go on a quest to convert everyone.
The reality is that 80% of your visitors will never buy, 4% are already buying, and that leaves 16% who are somewhere between. They’ll purchase but need more convincing.
In this event, Rishi will talk about how we can go after this juicy 16% without disturbing the 4% who are currently buying. He will also show the actual method of doing this.
Leading media outlet RETHINK Retail interviewed top retail executives and industry thought leaders to share what’s top of mind in today’s current retail climate.
See the full article on RETHINK Retail's website: https://bit.ly/3eMRz6d
You’ll hear from:
Ken Wincko, VP of Marketing at Barnes & Noble College
Carrie Tharp, VP of Retail and Consumer at Google Cloud
Erik Saltvold, Founder of ERIK’S Bike Shop
Oscar Sachs, CEO of Salesfloor
Sucharita Kodali, VP and Principal Analyst at Forrester
Courtney Hawkins, Former VP of Stores at Old Navy
Kate Giovambattista, Founder of Beyond Main
Marie Driscoll, Managing Director of Luxury & Fashion at Coresight Research
Vinod Bidarkoppa, SVP of Technology at Sam’s Club
As follow-up to the workshop session on "Real-time Retail: It's What Customers Demand” moderated by Ken Morris, principal at Boston Retail Partners, we summized topics discussed during this session.
Whether you had the opportunity to attend this session, or not, I think will find the recap document to be insightful with interesting opportunities and perspectives of real-time retail.
This workshop recap encapsulating the ideas and comments that retail industry leaders debated and discussed in this session, including:
- Real-time Retail
- Personalized Selling
- Interactive CRM
- Monitor & React
- Task Management
- Nimble Execution
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
Nancy Harhut presented an international keynote presentation on "Neuromarketing, Hardwired Behaviour and Rational Decisions – How B2B Should Tackle the Human Brain"
StayinFront Leadership Perspective Roundtable Interview with Dale Hagemeyer- ...StayinFront
As a part of StayinFront’s Leadership Perspectives Series, Dale Hagemeyer, a leader of the research, best practices, and advisory function at POI shares how to use data and technology to impact sales and retail execution. He also talks about some key challenges to having a global solution.
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5. www.xchange-events/xch14 #xch14@TheChannelCo
What’s happening?
– Educated Buyer
– IT guys moving in on the Telecom sale
– Capx to Opex
– Try it before you buy it
– Social Engagements to Learn
– Real Time to Engage
– Demand for Relevancy
– Perception is Reality
6. www.xchange-events/xch14 #xch14@TheChannelCo
What the heck?
Do I have a problem?
How can I do it better?
I heard that product “X” can do “y”.
I think I need to make a change.
Price? Solutions? Vendor?
Which vendor can deliver?
Can I trust them?
• Telemarketing
• Cold Calls
• Prospecting
• Referrals
• 1st Appointment
• 2nd Appointment
• Proposal
• Demo
• Trial
• Collateral
• Case Studies
• Testimonials
• Webinars
• Product PDFs
• Competitor Comparisons
• Offer/Download
• Blog/Social Media
• Web/SEO
• Events
• Awareness Campaigns60%
There a power shift away from NEEDING the sales person to being able to educate
What the heck?
The Sales Funnel
The Sales Funnel consists of three levels – a top, middle and bottom.
Top of the Funnel is designed to create awareness around a problem and align the problem with business issues that drive urgency.
Goals: Create awareness of a business problem. Offer insights and options for solving that problem.
Middle of the Funnel helps buyers identify needs in solving their problem. Middle of the funnel activities align solutions with a specific set of business needs so that buyers feel confident in considering your products and services to solve their business problem.
Goals: Attract prospective buyers and entice them into leaving their contact details with you. This is the process of converting a visitor to a potential lead.
Bottom of the Funnel moves a buyer from the consideration stage to the decision stage of the Buyer’s Journey. Buyers in the bottom of the funnel are considering your solution and are evaluating a buying decision. Unlike the other two stages of the funnel, marketing plays an ancillary role to sales in helping the sales person close the deal.
Goals: Arm the Sales Team with tools, guides, and presentations to close the sale.
Morpheus: This is your last chance. After this, there is no turning back. You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.
Some of you might be thinking that I am talking about drugs and that would be a much more exciting presentation down the hall…
The way we interact, connect and tell our story in the world of B2B is not the same game we played, five, three or even 24 months ago.
A cultural shift is taking place that has impacted the way your customers find you, buy and continue to "consume" your services.
I often compare these changes to the matrix because there is a game the manufacturers and distributors want you to play, and
then there is a new game the customer expects you play to win their mind and wallet share.
To grow your business, must decide if you will take the blue pill or the red pill.
“Laws of Attraction” is a catch phrase used when discussing the perceived nature of bodies that have a tendency to attract
The laws of attraction evolved from the laws of affinity
1st Law of Affinity states: “likes tend toward likes”, e.g. earth attracts other earth; water attracts water, etc.
Like attracts Like
How many times have you made a purchase when you did not set out to buy?
It happens all the time. We are buyers. We are looking for the next/best solution to fix a problem or make our jobs more efficient. Your customers are the same.
To be found, you must be attractive.
TO BE ATTRACTIVE, YOUR CUSTOMERS HAVE TO FEEL THAT YOU GET THEM; YOU ARE LIKE THEM!
5 Steps for Attracting “Shoppers” to You
Be Attractive: Implement marketing tactics to “pull” shoppers/strangers to your brand.
Define Customer Persona (360° view of your client)
List Customer Pain Points—“Be like or relate to them”
Establish Key Differentiators
Define Ideal Client Target(s)
Be Found:
Determine which keywords your customers use to find you.
What triggers are going to convert a “visitor” to a lead?
When they find you, what do you have to offer? (CTA)
How do you capture their credentials?
Be Generous:
Share your knowledge to help shoppers make good buying decisions.
Provide loads of thought leadership to help buyers make “good-fit” decisions:
Buyer’s Guides
Analyst Reports,
eBook, Reports or White Paper Downloads
Checklists
Blogs on topics that address “customer pain”
Be Social:
Talk to others.
Talk to the “Customer Persona” you create
Plan ahead with a weekly “Social Engagement Calendar”
Choose at least 2 Social Media Sites and own them
Deliver (pop-corn sized) conversations around best practices
Be Visible:
Be seen and known.
Visibility Audit: Conduct an audit to determine where your top 2-vertical clients attend shows, read information and look for answers
Build an Event Calendar. If you don’t plan it, it won’t happen.
For many of you: This is your last chance.
After this, there is no turning back.
You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe.
You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.
The new game requires you to care, listen, connect and engage.
President Kennedy said, "We chose to go to the moon...not because it was easy, but because it was hard."
Anything worth achieving takes intense effort.
Sticky, loyal and recurring client business can only be achieved through connected, human, social relationships.
Which pill will you take to grow your business?