Say your conversion rate is 4%. That means 96% of visitors didn’t take the expected action. When confronted with this we often panic and go on a quest to convert everyone. The reality is that 80% of your visitors will never buy, 4% are already buying, and that leaves 16% who are somewhere between. They’ll purchase but need more convincing. In this event, Rishi will talk about how we can go after this juicy 16% without disturbing the 4% who are currently buying. He will also show the actual method of doing this.

1. Win by Ignoring
the 84%

2. Say, your current
conversion
rate is
4%

3. “I NEED TO GO
AFTER THE 96%”

4. But…
(even .com can’t convert 80% of visitors)
80% will never buy.

5. With 4% currently buying
we are left with 16%
and 80% who will never buy

6. These 16%
are leaning in
with interest

7. They engage
with our
image gallery

8. They linger on
our product
description

9. They watch
our product
videos

10. They read
our reviews

11. But when we
look at the
outcome of
their activity

12. But when we
look at the
outcome of
their activity
$ No sale.

13. Something is holding them back.
Something is holding them back
from enjoying your invention.
We call these people
Healthy Skeptics.

14. Healthy Skeptics need more convincing
to get over the conversion hill.

15. The Perfect Plan

16. We need to figure out
a way to talk to this
16% group
4% currently
buying

17. Page redesigns can disturb the 4%
who are currently buying.

18. We need a solution
that protects
current conversion
rates while also
targeting the 16%.

19. To do this we add call-to-actions (CTAs)
so those who need more convincing
can raise their hands.
🙋

20. Here’s
one example

22. When clicked we
show a pitch custom
built for these
Healthy Skeptics.

23. Let Me Show a Live Example

24. But What Does the Pitch Cover?

25. One version might have a
long explanation.

26. One could be short.

27. In one version,
demonstration of
expertise might be
the focus.

28. In another it could be
your brand’s origin
story and your unique
point of view.

29. One version might have
both a demonstration of
expertise and origin story.
+

30. It’s like finding
the right combination
to break into a safe.

31. How Do We Know We’ve Cracked It?

32. The statistics convert
“Man, this concept really feels
like it’s doing great.”

33. Into
“Oh wow, this version lifted sales 14.61%
with 98.5% statistical confidence.”

35. Consider what just happened.

36. Consider what just happened.
We protected our current conversion rates,

37. Consider what just happened.
We protected our current conversion rates,
created a mechanism for those who need
more convincing to raise their hands,

38. Consider what just happened.
We protected our current conversion rates,
created a mechanism for those who need
more convincing to raise their hands, and,
on click, displayed a hyper-targeted
statistically validated needle moving pitch.

39. I can’t think of a more
lethal marketing
technique.
It’s like reading a
shopper’s mind,
seeing what they
need to convert

40. I can’t think of a more
lethal marketing
technique.
It’s like reading a
shopper’s mind,
seeing what they
need to convert, and
showing them that
content.

41. If you want to learn more about
improving conversions of your product
page
by 20% join my weekly newsletter.