1. The document describes a scenario where a customer is greeted by name and offered personalized deals by a robot at the entrance of a supermarket, showing how big data is revolutionizing targeted marketing.
2. It explains that the robot was able to customize offers for the customer based on data collected about their shopping habits, preferences, birthdays, and social media activity through various sensors and databases.
3. Big data allows companies to gather and analyze diverse customer data from various sources to find perfect customized solutions, delivering a memorable customer experience and quantifiable marketing returns.
This document summarizes key findings from a study about Millennials and their shopping behaviors. It discusses that Millennials have surpassed Baby Boomers as the largest living generation in the US. The study found that Millennials are generally more satisfied consumers than Baby Boomers, particularly with utilities, healthcare, and telecom services. Millennials expect good customer service and value for their money. They are also more willing than older generations to share their personal information for targeted offers and services. The document emphasizes that understanding the nuances of the Millennial customer experience is important for businesses.
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
How to deal with customer's intent by Mike Grehan Anton Shulke
Global headquarters is located in New York with additional offices in Toronto, London, Singapore, and Beijing. The document discusses various topics related to marketing including the differences between data retrieval and information retrieval, the importance of understanding intentions, different models of persuasion and involvement, and challenges with traditional marketing metrics and frameworks in the current digital landscape. It provides insights from experts on topics like machine learning, content experience, and the relationship between search and discovery.
This document discusses how small businesses can combine print and digital marketing. It begins by outlining the continued effectiveness of print marketing while acknowledging the growth of digital platforms. It then examines how businesses can integrate technologies like QR codes and personalized URLs into their print materials to drive customers to digital content and promotions online. The document provides best practices for leveraging social media and guides small businesses on getting started with an integrated print and digital strategy.
This document discusses challenges and opportunities related to obtaining a single customer view (SCV) across online and offline retail channels. It notes that while consumers expect seamless experiences, many retailers still struggle to integrate online and in-store data. Successfully bridging this gap requires tools to analyze customer data from all points of interaction. Retailers must also carefully plan integration goals and targets to realize quick returns on investments in SCV programs. Overall, there is no single solution, but a unified view can benefit companies by improving customer understanding, communications, and service. Privacy issues also require careful consideration when obtaining customer data.
Rational Advertising Is Dead. Neuroscience Killed It. A Wasabi Rabbit White ...John Mustin
Whether harnessing the lightning-fast pace of change in advertising technology and digital media, embracing multi-screen, integrated channel connection maps, employing programmatic media or blazing new trails while riding the wave of explosive growth in mobile advertising, the ways we reach our audiences today bear little resemblance to the tried and true best practices of twenty, ten, or even just five years ago.
It's easy when immersed in this unyielding stream of new challenges and opportunities to lose sight of our primary task: to create deep, genuine and lasting connections with our customers and prospects.
At Wasabi Rabbit, we're creating these connections by rethinking the traditional
approach of trying to make customers want our brands. Instead, we're figuring out
how to match our brands with the customers who need them -- and will value
them. Why the change? Because what science teaches us about how the brain
works confirms that this is the way to deliver the best results for our clients.
The document provides an agenda and session descriptions for the 21st Annual CRMC (Premier Event for Retail Marketing and CRM Executives) being held June 4-6, 2014 in Chicago. It summarizes several sessions including presentations from Barnes & Noble on using customer data to personalize experiences, Do it Best Corp on growing participation in their loyalty program, and Luxottica on leveraging big data to drive personalization. Keynote speakers will discuss using social networks to predict behavior and flipping the traditional marketing funnel to focus on customer retention.
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
This document summarizes key findings from a study about Millennials and their shopping behaviors. It discusses that Millennials have surpassed Baby Boomers as the largest living generation in the US. The study found that Millennials are generally more satisfied consumers than Baby Boomers, particularly with utilities, healthcare, and telecom services. Millennials expect good customer service and value for their money. They are also more willing than older generations to share their personal information for targeted offers and services. The document emphasizes that understanding the nuances of the Millennial customer experience is important for businesses.
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
How to deal with customer's intent by Mike Grehan Anton Shulke
Global headquarters is located in New York with additional offices in Toronto, London, Singapore, and Beijing. The document discusses various topics related to marketing including the differences between data retrieval and information retrieval, the importance of understanding intentions, different models of persuasion and involvement, and challenges with traditional marketing metrics and frameworks in the current digital landscape. It provides insights from experts on topics like machine learning, content experience, and the relationship between search and discovery.
This document discusses how small businesses can combine print and digital marketing. It begins by outlining the continued effectiveness of print marketing while acknowledging the growth of digital platforms. It then examines how businesses can integrate technologies like QR codes and personalized URLs into their print materials to drive customers to digital content and promotions online. The document provides best practices for leveraging social media and guides small businesses on getting started with an integrated print and digital strategy.
This document discusses challenges and opportunities related to obtaining a single customer view (SCV) across online and offline retail channels. It notes that while consumers expect seamless experiences, many retailers still struggle to integrate online and in-store data. Successfully bridging this gap requires tools to analyze customer data from all points of interaction. Retailers must also carefully plan integration goals and targets to realize quick returns on investments in SCV programs. Overall, there is no single solution, but a unified view can benefit companies by improving customer understanding, communications, and service. Privacy issues also require careful consideration when obtaining customer data.
Rational Advertising Is Dead. Neuroscience Killed It. A Wasabi Rabbit White ...John Mustin
Whether harnessing the lightning-fast pace of change in advertising technology and digital media, embracing multi-screen, integrated channel connection maps, employing programmatic media or blazing new trails while riding the wave of explosive growth in mobile advertising, the ways we reach our audiences today bear little resemblance to the tried and true best practices of twenty, ten, or even just five years ago.
It's easy when immersed in this unyielding stream of new challenges and opportunities to lose sight of our primary task: to create deep, genuine and lasting connections with our customers and prospects.
At Wasabi Rabbit, we're creating these connections by rethinking the traditional
approach of trying to make customers want our brands. Instead, we're figuring out
how to match our brands with the customers who need them -- and will value
them. Why the change? Because what science teaches us about how the brain
works confirms that this is the way to deliver the best results for our clients.
The document provides an agenda and session descriptions for the 21st Annual CRMC (Premier Event for Retail Marketing and CRM Executives) being held June 4-6, 2014 in Chicago. It summarizes several sessions including presentations from Barnes & Noble on using customer data to personalize experiences, Do it Best Corp on growing participation in their loyalty program, and Luxottica on leveraging big data to drive personalization. Keynote speakers will discuss using social networks to predict behavior and flipping the traditional marketing funnel to focus on customer retention.
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
Winners and losers along the digital path to purchase_TNSGabriella Bergaglio
Sappiamo che un numero crescente di consumatori naviga online per raccogliere informazioni funzionali ai propri acquisti.Ma non tutte le categorie hanno le stesse caratteristiche. Le marche devono analizzare attentamente i touchpoint pre-acquisto per gestire al meglio la comunicazione ed ottimizzare le conversioni.
Remodista RetailSource Paper - The Seamless Commerce ExperienceRemodista
This document discusses how retailers can use data to create a seamless customer experience across channels from initial customer engagement through purchase. It emphasizes that customers now research and shop through many channels, so retailers need integrated cross-channel strategies to understand customer behaviors and guide them smoothly to purchase. Retailers face challenges in collecting, integrating, and analyzing the large amounts of customer data needed to optimize the shopping experience. The document provides recommendations for how retailers can implement effective analytics to develop personalized marketing, pricing, and service strategies for different customer groups.
1) Marketing efforts continue to struggle as effectiveness of delivering quality leads drops while costs rise due to increased competition, data, and consumer annoyance with online ads.
2) While the internet is important, balancing traditional and online media is key as many quality leads still originate from offline sources like direct mail triggering online responses.
3) Targeting the mass affluent is important as they are responsible for the majority of spending and more likely to purchase. Consistent, personalized multi-channel marketing keeping your brand top of mind at all stages of the buyer's journey is needed to generate ongoing leads.
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
Old-school selling techniques are becoming obsolete as buyers complete most of their purchase research online before engaging with salespeople. The document discusses how sales professionals must adapt to this new environment by embracing virtual and social tools to find and engage with customers. It provides insights into how the role of sales is evolving from outbound tactics like cold calling to more targeted inbound approaches. Multiple chapters then examine how specific digital tools and strategies can help salespeople survive and thrive in this new sales landscape.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
This talk addresses the challenges that sales, marketing and customer service representatives face today as they try to achieve customer engagement and customer loyalty in a connected world.
We certainly live in the age of the connected customer. Today everyone is connected on line. Through internet our customers do their own research on our products and services. They even make their buying decisions whilst they spend time on line. As a result, the traditional buying journey has changed dramatically. Internet technology has had a massive impact on the way we influence our customers, the way we communicate with them and the way we manage our relationship with them.
In this talk, I will focus on the design and delivery of a strong, memorable and consistent brand experience. I will discuss how to map and leverage your Moment of Truth (MOT) and touch points across the customer’s journey.
This document provides an overview of omnichannel marketing strategies and trends. It discusses how marketers need to use customer data across channels to deliver personalized messages to customers at the right time and place. A key challenge is integrating data from different silos and channels to build a complete view of each customer. The document also examines how marketing organizations need to restructure to better support omnichannel strategies. Email remains an important connective channel to link customer experiences across devices. Marketers aim to be "omnipresent" by understanding customers and meeting their needs on any channel.
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive EdgeJornaya
When a consumer visits your website, visits a competitor's website, calls a call center, fills out a lead form, searches on multiple device types, she is leaving behind a digital trail that enables you to see that consumer's journey toward purchase. When you can see any of these individual events, you gain some insight into the consumer's intent in that moment.
Adapting to Today's Buyer Driven Sales EnvironmentEric Brodie
Selling has changed. The traditional approach of cold calling and paying for expensive leads has been usurped by "social selling": utilizing the very platforms your potential buyers are already using to interact with them, educate them, and eventually, sell to them.
The document discusses personalization and developing a personalized customer engagement strategy. It provides tips for personalizing properly including starting with data, engaging customers through interactive dialogue, and building value for customers through personalized offers. The document also outlines key considerations for a personalized strategy such as prioritizing efforts, ensuring business alignment, collaborating across departments, being transparent about data use, respecting customer preferences, and gathering feedback.
Customer Experience Transformation: 5 Research Findings And 12 Action ItemsG3 Communications
During this webinar, Ernan Roman will share recent insights from more than 10,000 hours of Voice of Customer (VoC) Relationship Research conducted by his firm, Ernan Roman Direct Marketing.
Based on the findings, Roman will share 5 key VoC research findings that will help retailers significantly improve customer engagement and personalization of offers and experiences. And critically, how personalization can be driven by individual preferences.
Roman’s part of the session will conclude with an 12 Point Checklist for transforming your customer experience.
Rick Ludolph from Productive Solutions will follow with a look at the enabling technologies to help retailers achieve their customer engagement goals in an omnichannel marketplace
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
This document is the June 2013 edition of the Kobie Quarterly Review, which provides commentary and analysis on trends in the loyalty industry. It discusses the importance of utilizing big data to create personalized customer experiences across channels through omnichannel loyalty programs. However, it notes that currently only about 10% of real-time customer data is being effectively used by businesses. The review aims to bring insights into how the loyalty landscape is evolving and where the industry is headed.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The Connected Consumer Journey: Navigating The MeleeAleesha Tully
Pre-digital advertisers just didn’t have to deal with the myriad of channels and touch points that we have today. And if you’re responsible for marketing a brand – this can be pretty overwhelming. This presentation takes a look at how simple, human, thinking can add clarity to consumer journey planning.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 07 of Social Technology Quarterly.
Summary: In a data driven economy Programmatic Buying is the approach marketers are shifting to in order to best utilize data and examine their selling strategies better.
Winners and losers along the digital path to purchase_TNSGabriella Bergaglio
Sappiamo che un numero crescente di consumatori naviga online per raccogliere informazioni funzionali ai propri acquisti.Ma non tutte le categorie hanno le stesse caratteristiche. Le marche devono analizzare attentamente i touchpoint pre-acquisto per gestire al meglio la comunicazione ed ottimizzare le conversioni.
Remodista RetailSource Paper - The Seamless Commerce ExperienceRemodista
This document discusses how retailers can use data to create a seamless customer experience across channels from initial customer engagement through purchase. It emphasizes that customers now research and shop through many channels, so retailers need integrated cross-channel strategies to understand customer behaviors and guide them smoothly to purchase. Retailers face challenges in collecting, integrating, and analyzing the large amounts of customer data needed to optimize the shopping experience. The document provides recommendations for how retailers can implement effective analytics to develop personalized marketing, pricing, and service strategies for different customer groups.
1) Marketing efforts continue to struggle as effectiveness of delivering quality leads drops while costs rise due to increased competition, data, and consumer annoyance with online ads.
2) While the internet is important, balancing traditional and online media is key as many quality leads still originate from offline sources like direct mail triggering online responses.
3) Targeting the mass affluent is important as they are responsible for the majority of spending and more likely to purchase. Consistent, personalized multi-channel marketing keeping your brand top of mind at all stages of the buyer's journey is needed to generate ongoing leads.
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
Old-school selling techniques are becoming obsolete as buyers complete most of their purchase research online before engaging with salespeople. The document discusses how sales professionals must adapt to this new environment by embracing virtual and social tools to find and engage with customers. It provides insights into how the role of sales is evolving from outbound tactics like cold calling to more targeted inbound approaches. Multiple chapters then examine how specific digital tools and strategies can help salespeople survive and thrive in this new sales landscape.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
This talk addresses the challenges that sales, marketing and customer service representatives face today as they try to achieve customer engagement and customer loyalty in a connected world.
We certainly live in the age of the connected customer. Today everyone is connected on line. Through internet our customers do their own research on our products and services. They even make their buying decisions whilst they spend time on line. As a result, the traditional buying journey has changed dramatically. Internet technology has had a massive impact on the way we influence our customers, the way we communicate with them and the way we manage our relationship with them.
In this talk, I will focus on the design and delivery of a strong, memorable and consistent brand experience. I will discuss how to map and leverage your Moment of Truth (MOT) and touch points across the customer’s journey.
This document provides an overview of omnichannel marketing strategies and trends. It discusses how marketers need to use customer data across channels to deliver personalized messages to customers at the right time and place. A key challenge is integrating data from different silos and channels to build a complete view of each customer. The document also examines how marketing organizations need to restructure to better support omnichannel strategies. Email remains an important connective channel to link customer experiences across devices. Marketers aim to be "omnipresent" by understanding customers and meeting their needs on any channel.
Why Intent Matters - Shift to the Consumer Journey to Gain a Competitive EdgeJornaya
When a consumer visits your website, visits a competitor's website, calls a call center, fills out a lead form, searches on multiple device types, she is leaving behind a digital trail that enables you to see that consumer's journey toward purchase. When you can see any of these individual events, you gain some insight into the consumer's intent in that moment.
Adapting to Today's Buyer Driven Sales EnvironmentEric Brodie
Selling has changed. The traditional approach of cold calling and paying for expensive leads has been usurped by "social selling": utilizing the very platforms your potential buyers are already using to interact with them, educate them, and eventually, sell to them.
The document discusses personalization and developing a personalized customer engagement strategy. It provides tips for personalizing properly including starting with data, engaging customers through interactive dialogue, and building value for customers through personalized offers. The document also outlines key considerations for a personalized strategy such as prioritizing efforts, ensuring business alignment, collaborating across departments, being transparent about data use, respecting customer preferences, and gathering feedback.
Customer Experience Transformation: 5 Research Findings And 12 Action ItemsG3 Communications
During this webinar, Ernan Roman will share recent insights from more than 10,000 hours of Voice of Customer (VoC) Relationship Research conducted by his firm, Ernan Roman Direct Marketing.
Based on the findings, Roman will share 5 key VoC research findings that will help retailers significantly improve customer engagement and personalization of offers and experiences. And critically, how personalization can be driven by individual preferences.
Roman’s part of the session will conclude with an 12 Point Checklist for transforming your customer experience.
Rick Ludolph from Productive Solutions will follow with a look at the enabling technologies to help retailers achieve their customer engagement goals in an omnichannel marketplace
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
Deck webinar: Last minute mobile campaigns for the holidaysArcher Inc.
Deck webinar: Last minute mobile campaigns for the holidays:
Summer is speeding by and before you know it, "back to school", Thanksgiving and Christmas will be on all marketers' minds. Don't find yourself at the end of December asking why you've let another year go by watching your competitors brag about their mobile enabled campaigns.
Don't read about how mobile marketing was executed for this year's Holiday Season, be part of it. This webinar will give you the info and ideas on how to mobile enable your traditional Holiday marketing channels without headaches or busting the budget. This year's Holiday shopper (like last year's), will be mobile. Make sure you are too.
It's not too late plan mobile enabled campaigns for Q4 2011 if you get started now. This webinar will help you explore mobile opportunities that easily integrate with your Holiday marketing strategies and objectives.
This document is the June 2013 edition of the Kobie Quarterly Review, which provides commentary and analysis on trends in the loyalty industry. It discusses the importance of utilizing big data to create personalized customer experiences across channels through omnichannel loyalty programs. However, it notes that currently only about 10% of real-time customer data is being effectively used by businesses. The review aims to bring insights into how the loyalty landscape is evolving and where the industry is headed.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The Connected Consumer Journey: Navigating The MeleeAleesha Tully
Pre-digital advertisers just didn’t have to deal with the myriad of channels and touch points that we have today. And if you’re responsible for marketing a brand – this can be pretty overwhelming. This presentation takes a look at how simple, human, thinking can add clarity to consumer journey planning.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
This article written by Diarmaid Byrne, Editor, STQ, was published in issue 07 of Social Technology Quarterly.
Summary: In a data driven economy Programmatic Buying is the approach marketers are shifting to in order to best utilize data and examine their selling strategies better.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Sales & marketing- marketing to consumers one at a timeeTailing India
Consumers have evolved a lot. Business models are following the consumer evolution. Few disruptions that have happened are internet penetration and mobile phones. Most of the users have multi-screen behavior. From browsing products to compare prices, there are more choices available for users. These have led to an impulsive behavior which has given rise to new marketing challenges. Marketing has evolved where digital marketing is working along with traditional media.
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
1) The document discusses how sales professionals must adapt to changes in the sales environment where buyers are now more educated and complete most of their purchase journey online before engaging with sales.
2) It highlights how sales professionals need to embrace new communication tools like social media to engage with customers where they are already conducting online research.
3) Key points discussed are the rise of inbound sales over outbound cold calling due to educated buyers, the importance of building an online brand and network on LinkedIn to find and engage prospects, and how sales professionals must understand buyer psychology and target the "old brain" to build rapport and trust.
The Future Shape of Digital | Chartered Institute of MarketingiStrategy
There is an assumption that the internet opens up possibilities for customers, but in reality people tend to stick to a small number of sites they know and trust, forming online "villages". Within these villages, marketers are taking the role of recommending products and services to customers based on their online behavior, similar to a village shopkeeper. Effective digital marketing requires creating an ongoing dialogue with customers by listening first and marketing second in a way that blurs the line between advertising and desired content. Maintaining trust is also vital, which can be done by distinguishing between impersonal data and personal customer information and being transparent about data usage. As more information is produced daily than people can process, customers want computers and personalized technology to do more of
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
The document discusses the importance of providing an "All-Channel Experience" (ACE) to customers in order to drive loyalty and increase profits in today's retail world. An ACE involves orchestrating individual customer relationships and interactions across all channels, such as online, mobile, social media, and in-store, to deliver highly personalized and engaging experiences. It outlines seven key steps to achieving an ACE: 1) connecting elegantly with customers, 2) delighting and entertaining customers daily, 3) charging competitively, 4) delivering flawlessly, 5) measuring relentlessly, 6) seeing completely with a single customer view, and 7) transforming effectively. Providing differentiated positive "moments of truth" through an ACE approach
This document outlines plans to transform digital retail marketing efforts according to 8 principles: always learning, creating experiences for all touchpoints, connecting with customers online, helping customers shop anywhere, listening to understand customer needs, knowing key metrics, quickly providing solutions, and collaborating across teams. The goal is to satisfy changing consumer expectations for seamless, personalized shopping. Retailers are urged to improve their online presence, engage customers on social media, respond to reviews, and enable digital shopping in stores. Teams are asked to assess skills, share best practices, and ensure top customer experiences online and through new technologies.
Customer Experience Improvement: Finding the Right Data Strategysuitecx
Despite trends in Big Data analytics, marketers are still missing a key component to understanding their customers' experiences: ethnographic data to better understand the "why," not just the "what."
The Greek philosopher Heraclitus said, “The only thing that is constant is change,” and nowhere does this seem truer than in the world of marketing. Change seems to happen more frequently and with more severe consequences than ever before. Learn about five key factors driving complexity in today's marketplace.
Digital natives are using technology to change how businesses operate in three main ways: in real-time, through dynamic pricing, and by quantifying everything. This generational shift allows for more efficient decisions through access to up-to-date information and pricing that adjusts based on current conditions. However, businesses must also consider factors like building trust and relationships through a human touch rather than just data collection and profit motives.
Is programmatic buying good or bad for the industry? In this Interview With An Expert, Ken Mallon, Global President of Ipsos ASI | digital, shares his perspective on what you need to consider to make programmatic buying work for your communications plan.
While it's impossible to see the future, it is possible to prepare for it.
In this guide, we’ll explore some of the biggest marketing trends that you’ll be likely to encounter in the next few years, along with some tips for how you can capitalise on them.
Specifically, we'll help you prepare for a future that's...
personalised
integrated
native
Data-driven
mobile (and beyond)
From smart content, to integrated sales/services/marketing platforms, to internet-enabled refrigerators, this guide will help you prepare for the technology (and corresponding tactics) that lie ahead.
In 2017, native advertising revenues are predicted to reach about $17.5 billion. The number of internet-connected devices in the world, meanwhile, is expected to grow beyond 20 billion.
Are you ready for the future?
These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And
when they buy, they talk about it. To everybody. They want to be treated as unique.
The document discusses how digital technologies have empowered consumers and changed the consumer purchase journey. It notes that consumers now research products online through reviews and comparisons before visiting stores, with 76% researching packaged goods online. This represents a shift from retailers controlling information to consumers seeking information on their own terms. The document also discusses how social media, mobile technologies, and location-based services further allow consumers to gather information and make purchase decisions across various "moments of truth" throughout the shopping process both online and offline.
Similar to Big data as the next frontier of marketing excellence in nigeria (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Big data as the next frontier of marketing excellence in nigeria
1. Big Data: The Next Big Leap for Marketing Revolution
It’s the year 2018, May 5th—I am now in Shoprite, one of Africa’s foremost hypermarkets. I am here for
my shopping and I thought that because I was a returning customer, the human-sized welcoming robot
at the front door might greet me by my first name. It is very impressive! I had learned that robots have
special sensors that can swiftly detect a person’s fingerprint and match it against a database of well over
14 million other customers in a split second for precision identification. Using a feminine voice, the
robot has become my in-store salesperson, offering me my personalised offer of the week. I am trying to
get into the groove of what seems to me to be “robotic selling”. The truth be told, the robot’s special
bouquet included a package of ten different attractive offers that reflected my very personal
preferences and up until then unexpressed need. For me, this is a surprise bundle as it is 100% true to
my taste and liking. My shock is heightened when the robot alerts me to the fact that it is only four days
to my son’s birthday and that the weather where I live has fluctuated from 32 to 27 degrees during the
last ten days. To my astonishment, the robot adds that my car insurance renewal is due in nine days and
that around 67% of my 121 friends connected on Facebook seem to have a similar liking for dogs. The
robot does not stop there either as it continues to reveal more information about my shopping habits by
saying “Looking back on your past weekend shopping experience and the way you move around the
aisles in the supermarket, I have managed to find this wonderful deal for you.’’
I stand there frozen and gobsmacked; so you basically mean that it is all measured and recorded? The
way I walk between the aisles and the average time that I spend every time I come shopping? What kind
of technology is that? A nano-segmentation or some sort of open-world marketing? I wonder, because I
cannot seem to understand how a robot can present me with a fully customised package of offers based
on previously collected information. This is more like being under surveillance with cameras and
computers tracking my preferences and attitudes to products.
My train of thought is interrupted by the robot advising me to go to Special Offer Table 20 to pick up my
own personal special offer. I give in quickly and make my way to the table, trying to figure out how I
could pay for this unplanned for and surprising offer which had come from out of the blue. As much as
this wonderful offer seems to perfectly match my shopping needs and intimate preferences, I still think
that it may cost me an arm and a leg! And again my train of thought is interrupted when the customer
service agent at Table 20 welcomes me warmly with another piece of news. He starts “Good afternoon,
Sir. It’s my pleasure to inform you that your bank has just approved an interest-free overdraft over a six-
month period should you decide to accept our special offer today.’’ What? How come my bank got
involved here? And what is more alarming is how they got to make such a deal with my bank that
quickly?
I am positive that this is not some sci-fi flick; in fact this is the world we live in today—this is where
marketing propositions become a collection of benefits configured as a customised offer with the most
memorable branded experience that extends way beyond what television or radio advertising can
deliver. I figured that we are witnessing an astounding revolution in marketing. At this moment, rest
assured that every single penny spent on marketing, per customer, can be well justified by a measurable
return based on lifetime value.
2. Welcome to the next big thing on how companies create, communicate and deliver superior value. This
is the type of business model where unusual, unrelated, diverse and multi-context information acquired
from different data sources is gathered to find perfect customized solutions, one customer at a time.
Today, the best of Mathematics, Financial modelling, Neuroscience, Machine learning, Atmospheric
customer mind-mapping, Geo-analytics, Brand management, etc. are now being carefully integrated
into a fully designed intelligence system aimed at achieving optimal customer engagement.
Go back ten years in time and analyse the exuberance of the practice of marketing; budgets were
soaring and advertising experts were competing for prime time on TV. Your daily newspaper did not
have one single vacant spot without an ad on it. Visual stimulants and catchy tag lines were used to
force every message down our throat with a monumental media budget used for creating eye-catching
ads that would tap into the customer’s emotions, rather than logic and reasoning. As for those potential
clients who did not respond to the usual media bombardment, instead they became ensnared by the
promotional baits of buy-one-get-one-free, or BOGOF as it has become known.
At those times, there was a vague application of the famous 7Ps rules of marketing, particularly with the
fifth ‘P’ of Performance/Profit being clearly overlooked. In the past there was absolutely no guarantee
when it came to ‘Return on Investment’. There were several marketing interventions applied
simultaneously and the results were hard to be regressed into a predictable equation showing the
weighted impact of each marketing effort. At least if the most influential variable(s) was isolated month-
on-month, marketers could focus more on applying what works best in more instances to ensure the
consistent performance level needed, rather than operate in haphazard and opportunistic wins. It is
therefore not a surprise that John Wanamaker lamented that “half of my marketing spend is wasted and
I really don’t know which one it is!”
Now the game has been altered very smartly. The reality of increasing economic pressures and declining
margins means that the marketing budgets had better take a big cut. The fierce pricing wars and the
quest for cost leadership mean that businesses are now more willing to attract customers with
penetration pricing for short-term gains, even when that would mean a subtle de-emphasis on brand
building.
The current fragmentation of media has also heightened and worsened the customer targeting
quagmire. It is now more difficult to pin down customers through multiple media apertures. There are
too many screens and content struggling for their limited share of attention every hour of the day. The
digitalization of media has also led to the production of a colossal volume of data. These data are not
just numbers, many are unstructured (i.e. voice, text, picture, video) with opportunities for richer and
contextual understanding of the underlying drivers of behaviour. It may interest you to know that there
are online crawlers that decode the sentiment of every video and sound you view on YouTube, and how
long you watched each video for, taking cognisance of actual running time and buffering delays.
But isn’t this the same as marketing research? Actually, no—it isn’t. Research is a report of what I think I
know, while Big Data is an unobstructed diagnostic of what I don’t know and I may never know about
3. myself, my buying behaviour, or the influence of my multi-layered social ecosystem. What guarantees
can we possibly have that an artisan living on less than N50 per day will speak the truth when engaged
in an air-conditioned focus group atmosphere that is miles away from their natural environment? With
an expected focus group participation fee, their lying coefficient will take a good ride to give whatever
answers that the interviewers would like to hear.
Recent studies have indicated that there is no research that can possibly tell us so much about the
customer’s interests than the Facebook pages that they like and the groups/people they are following.
There is no smarter and more accurate way to have a better grasp of the customer’s personality or idea
of the person they aspire to be like than knowing which individuals they follow on Twitter. Channels that
a customer subscribes to on YouTube give greater knowledge and a better understanding of their media
preference than thousands of media habit studies. An integrated, real-time customer transactional
history, frequency of calls to customer service, query type, services portfolio, anecdotal insight on
customer’s locations and emerging contextual knowledge (sensor data, temperature, traffic pattern,
retail outlets per square kilometre etc.) have more relevant insight for profitable customer engagement.
Sean Rad’s conceptual truth that “Data beats emotions” makes a lot of sense in this regard, because
customer irrational rationality, unusual reasoning, and unexpressed behaviour do provide a richer
contextual understanding of attitude when overlaid on a dynamic algorithm to build predictable pattern
of profitability. We only need to torture the data long enough and it will confess (Ronald Coase,
Economist).
The ability to collect these multiple and diverse data sources and put them all together in an organized,
practical and relevant knowledge ecosystem is simply how Big Data works.
Big Data, or Computational Marketing, thus provides a distinct competitive advantage to businesses to
leverage both structured and unstructured data in gaining more insight for real-time marketing
efficiency, process optimization, customer management and value preservation. The return on
investment is delivering quantifiable results, which leads to a mutually profitable scenario for all
possible parties involved: the company, the customer and ultimately the shareholders.
The concept of Big Data does not just focus on marketing precision. The principles of accurate targeting
can be efficiently applied to several industries. Kudos to great players such as IBM—it leads the
application of Big Data in Africa through its recently opened laboratory in Nairobi, Kenya. The mandate
is how to use the multi-context intelligence that Big Data provides, to lead the creation of world class
cities while addressing social empowerment, healthcare, agricultural innovations, priority education and
providing effective public safety.
For instance, with a Community Knowledge Ecosystem, the data collected at hospitals—in regard to the
number of out-patients, the treated cases, common diseases and frequent visits—is shared for
healthcare planning on a real-time basis. Additionally, this information is shared with insurance
companies to provide critical information necessary for accurate premium determination and risk
efficiency management. Exercise and diet-related influence can be auto-integrated to calculate the life
insurance premium payable. For example, those customers with more exercise milestones get lower
4. premium rates when using Healthcare Influence Analytics. Nike and United Healthcare are rumoured to
be collaborating to launch a healthcare solution by 2015, targeted at the $60 billion weight-loss industry
and based on Big Data applications. Effective road mapping and city management can be done with the
real-time application of images captured by CCTV cameras at various crossings. This will help in
identifying the pattern of vehicular movement at different hours and the major causes of traffic jams,
thus throwing a spotlight on accident-prone areas and aiding the provision of ready government
intervention.
Furthermore, a UN FAO program on Precision Agriculture uses farm sensors for real-time data gathered
on weather prediction, soil conditions, crop features and many other data sets. An example of
information is presented in the MyJohnDeere.com platform, as well as on the iPad and iPhone app
Mobile Farm Manager. These assist farmers in figuring out which crops to plant and offer advice on the
best farming timing as well. Also, this technique can help the farmer learn about the best return and
gains by showing and guiding them along the most suitable path when starting the farming process. The
principle here is that if we can aggregate the annual farming experience and perspective of many
farmers over a period of time, we can build a crowdsourced knowledge system that can be of benefit to
all. For instance, last year, Monsanto paid $930M for Khosla Ventures-backed startup Climate
Corporation, which sold automated weather insurance to farmers, after doing the actuarial calculations
derived from Big Data weather predictions.
Big Data is not all good news however. We must be aware of the caveat. There is no new innovation that
has climbed the stairs to success without hitches and glitches. Data combing is still the biggest challenge
out there. So, who covers the cost of this innovation after all? For us, it is like living in a glass house
where everyone can have a peek into our lives. It may become so invasive, like phone tapping or
paparazzi hacking into personal space. Every customer will become a celebrity and being famous has
never been so arduous. Every click you make on the Internet is kept for future referencing and there will
be a very fine line between privacy and commercial ethics.
Today, as we share the excitement of the Big Data evolution that is making a huge transformation in our
lives, I will probably ask myself a few flippant questions a few years from now, like why did the robot at
Shoprite give me that personalized package offer? I have come shopping to explore new things today—I
am with my children and they are far from excited about hearing that school reopens in just four days,
and why on earth did you have to disclose my son’s birthday? Now my plan for a surprise birthday party
just got ruined by that robot. For heaven’s sake, do not embarrass me in front of my family and
neighbours by mentioning that I cannot afford to ask for an interest free 6-month overdraft from my
bank either! Now I have to apply for a business loan next week. God, when has my life become a stock
of public scrutiny? I was really happy struggling with my decisions, rather than standing there watching
someone else making them for me - those people who will always have enough to sell and I will never
have enough to buy.
5. It is also worth mentioning that no matter how accurate the analysis is, there will always be lies,
damned lies, and statistics—a phrase attributed to Benjamin Disraeli in Mark Twain’s autobiography. As
much as data mining will be so important, the ultimate will also be experience and intuition. After all,
“what is intuition at its best, but large amounts of data of all kinds, filtered through a human brain,
rather than a mathematical model?” (Steve Lohr, New York Times). We must always avoid the risk of
drowning in irrelevant information and starving for knowledge.
As much as Big Data comes with its intrigues, we can all comfortably agree with Arthur C Nielsen, the
founder of AC. Nielsen that “The price of little light is less than the cost of darkness.”
Bayo Adekanmbi is an end-to-end Strategy and Marketing professional. He is General Manager, Business
Intelligence with MTN Nigeria where he leads strategic knowledge management, enterprise-wide
customer/business analytics, commercial strategy development, business planning and financial evaluation. He had
also sojourned in the “soft” side of Marketing, having worked as Global Brand Strategist with MTN Group in South
Africa and as Executive Strategy Director with a leading advertising provider in Nigeria. Bayo is a Chartered
Marketer of South Africa (CMSA), a certified SAS Data Programmer/Statistical Analyst and an alumnus of the
University of Reading Postgraduate School, UK, where he graduated with Distinction. He is currently a doctoral
researcher in BoP pricing optimization using Big Data algorithms. Bayo shares his thoughts about technology
convergence at www.bayoadekanmbi.com