THINK UX - WHAT, WHERE, HOW we are creating it right

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On the fact that everyone is in charge of user experience and that we creating experiences and not products after all. In this context, looking into the "usual" service development process what "UX is everywhere" means. Rounded up by three things to apply and 4 take aways. From my speech at the World Usability Congress 2013 (Graz, Austria).

Business Technology

THINKUX
Experience Everywhere

WHAT
WHERE
HOW

ex·pe·ri·ence
/ikˈspi
(ə)rēəns/

Experience comprises knowledge
of or skill of some thing or some
event
gained
through
involvement in or exposure to
that thing or event.
Source: wikipedia.com

WHERE
TO IMPLEMENT UX IN THE SERVICE DEV PHASES

Business Case
Product Definition
Marketing
Production
Testing
Distribution
Sales
Support

ESTABLISH A HOLISTIC UX DRIVEN DEVELOPMENT

TELL WHY
“If you want to build a ship, don't drum up
people to collect wood and don't assign
them tasks and work, but rather teach
them to long for the endless immensity of
the sea.” [Antoine de Sain-Exupery]

Create Experience

Engage in each Phase
Define the Evangelist
Challenge & Iterate

Patrick Klug
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XING:
https://www.xing.com/profiles/Patrick_Klug
Twitter: @PatFruCade

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