SlideShare a Scribd company logo
Prepared by
1
Simon
Miskimmin
2
INTRODUCTION TO WSI
A brief company overview….
3
WSI is the world leader in Digital Marketing, Web
Development & Web Design
ABOUT WSI
Introduction to WSI
Headquartered in Toronto, Canada, WSI has been
developing profitable Digital Marketing Solutions for
businesses of all types and sizes, since the mid 1990s.
Our global network of Digital Marketing Consultants in
over 80 countries is the largest of its kind.
WSI is committed to improving the profitability of its customers through the
use of leading-edge digital technologies. As more businesses join the struggle
to harness the potential of the digital world for business growth and success,
WSI is ready to effectively serve their needs with affordable digital solutions.
Introduction to WSI
The WSI Network
• Head Office – Toronto Canada
• 1500 offices
• 87 Countries
• 345 Certified Google Experts
• 35 Certified Analytics Experts
• 28 Certified Conversion Specialists
• 381 SEO Content Developers
• 182 Certified Landing Page Developers
• Google Account Managers
etc…
Introduction to WSI
The Power of WSI
proven processes - proven results
Advanced
Technologies
Build Targeted Traffic
Conversion
Architecture
Introduction to WSI
Our Strategic Partnerships & Alliances
As a leading provider of Internet Solutions to businesses worldwide, WSI has aligned
themselves with industry leaders and boasts a number of impressive strategic partnerships
showcased below.
These industry associations give our Consultants access to cutting-edge training and resources
and share in our belief of following responsible digital marketing practices. This means that
when you work with WSI you can be sure you’re working with a leading edge company that
contributes and incorporates the best practices in our field.
Introduction to WSI
A Selection of Our Clients
Media Consumption
9
Your Customers are Becoming Digitized
and the pace is increasing!
…and so is your business
it’s becoming more digitized every day!
How do consumers reach local businesses today?
Online Marketing Spending
The Opportunity is Online!
WSI Digital Marketing
System
Lead Generation
Strategies
Online Credibility
& Brand Exposure
Strategies
Prospect & Client
Communication
Strategies
Get Found – Drives Leads
Be visible and more
trustworthy –
Convert more business
Have 2 way conversations
– convert more leads,
retain more customers,
more repeat business
Web Analytics
Digital Marketing Strategies
18
Lead
Generation
Lead Generation
Need
More
Leads
Online
Lead
Generation
Strategies
Online
Lead
Generation
Strategies
PPC
SEO
Landing
Pages
20
Keyword
Your business can appear here
Generate Leads – Pay Per Click
Search Engine Optimization
Keyword
Organic SEO Results
Don’t forget about the other
search engines!
22
The Golden Triangle
Eye tracking study
to determine how
visitors view web
pages
How Users View Web Pages
23
Landing Pages
Increase Conversion Significantly
24
Online Credibility
& Brand Exposure
Strategies
Online Credibility & Brand Exposure
I need more
brand
exposure and
enhanced
credibility
Build an online
credibility and
brand
exposure
strategy
online
credibility
and brand
Content Plan
Content
Framework
(Website)
Content
Blueprint
Content
Marketing
Social Media
Optimization
26
Professional Web Presence
Professional Online Presence = Trust + Credibility + Reputation
27
Creating the “Brand”
Why do companies need a social presence?
• Affordable Marketing
• Viral Nature
• Enhances Brand
• Builds Credibility
• Increases Traffic
• Engages Traffic
Social Media Optimization
Social Media Sales Funnel
Blogs
Press Releases
35
Prospect & Client
Communication
Strategies
Email Marketing
Provide ongoing value
and retain more
customers
Client Communication
Preferred Communication Changing
are you ready to change?
40
Social Media
Social Media Advertising
allows us to target highly
specific groups of people
i.e. we are able to target
people based on age, sex,
marital status, interests,
hobbies, sports, where
they live etc. so that
adverts will only be
shown to the people that
we want to view them.
Social Media is a 2-way Conversation
WHAT TO DO NOW?
42
Implement a WSI Digital
Marketing Strategy...........
TODAY!
028 9048 0257

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