1. Digital Marketing Strategy
Prepared by WSI Donna Sauvé

2. About WSI
WSI is a Global Research and Knowledge
based organization, specializing in
Strategic Internet Marketing, Online
Branding and Business Automation.
We are the LARGEST Internet Marketing
Consulting Company in the World

3. The WSI Network
•Head Office: Toronto
•1,000 offices
•87 Countries
•345 Certified Google
Experts
•35 Certified Analytics
Experts
•28 Certified
Conversion Specialists
•381 SEO Content
Developers
•182 Certified Landing
Page Developers
proven processes – proven results

4. Our Clients

5. YOU ARE THE EXPERT IN YOUR BUSINESS
WE ARE THE EXPERTS IN OURS
Web Analytics
Association
Leveraging the WSI Network

6. GET RESULTS BY USING ONLINE STRATEGIES THAT ARE
SIMPLE TO UNDERSTAND AND EASY TO FOLLOW
ABC’s of Digital Marketing

7. WE START WITH YOUR BUSINESS GOALS
WE END WITH YOUR BUSINESS RESULTS
PROVEN PROCESSProven Process

9. TomorrowYesterday
Your Clients are being Digitized
& the pace is increasing
10 Years
Ago
www.reachlocal.com
MediaConsumption
Offline Media Online Media

10. ...and so is Your Business
becoming digitized every day
Online
Credibility
Customer
Communication
Manage
Reputation
Lead
Generation
Today +2 years-2 years10 Years Ago
www.reachlocal.com

11. Preferred Communication Changing
are you ready to change?

12. Digital
Marketing
System
Paid Search
(PPC &
Display)
Search
Engine
Optimization
(SEO)
Email
Marketing
Retention
Conversion
Social
Media
(SMO)
Targeted Traffic
Mobile
Websites
Landing Pages
GEO Location
eCommerce
Surf
Search
Social
Digital Marketing Mix

13. Search Metrics
• Impressions
• Clicks
• Click-thru-rate
• Ranking
• Sales

14. Website Metrics
• Unique Visits
• Repeat Visits
• Website
Enquiries
• Bounce Rate

15. Email Metrics
• Subscriptions
• Deliverability
• Opens
• Click thru
• Navigation

16. Business Metrics
• Leads generated
• Meetings
• Proposals
• New clients

17. Thank you!
Donna Sauvé
WSI Digital Marketing Consultant
Connect with me today on
https://www.linkedin.com/in/donnadsauve
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