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NICE TO MEET YOU!
●
●
●
○
○
○
© 2020 Tealium Inc. All rights reserved. | 4
The race to
digital-first is
accelerating…
Source:
https://www.mckinsey.com/business-functions/strategy-and-corporate-
finance/our-insights/five-fifty-the-quickening
And there’s
brand loyalty
up for grabs…
Source:
https://www.mckinsey.com/business-functions/strategy-and-corporate-fi
nance/our-insights/five-fifty-the-quickening
WHAT’S THE
WAY FORWARD?
© 2020 Tealium Inc. All rights reserved. | 9
TO INNOVATE TODAY,
YOU NEED TO
UNDERSTAND YOUR CUSTOMER
THROUGH DATA
AN UNIFIED APPROACH TO CUSTOMER DATA
DATA
ACCURACY
AND QUALITY
REAL-TIME
DATA COLLECTION
MAKE DATA
AVAILABLE
EVERYWHERE
WHERE DO
I GET STARTED?
CRAWL
●
●
WALK
●
●
●
●
RUN
●
●
HOW THE UTAH
JAZZ SCORED
WITH A CDP
●
●
●
●
●
●
GET THE GUIDE
The Definitive Guide to Customer Data Platforms
PREPARE FOR THE HOLIDAYS
Retail Readiness Holiday eBook
SEE THE UTAH JAZZ’S FULL DIGITAL TRANSFORMATION
Hear from VP of Analytics and Digital Development, Jared Geurts!
Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life

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