As more and more companies join the e-commerce scene, brand loyalty continues to be tested. Consumers eager to try new brands, meaning marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers? In the second webinar in our Definitive Guide to CDPs series our Product Marketing Manager, Jacob Spencer, shared inspiring CDP use cases for creating customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to: - Find new customers without relying on third-party cookie tracking - Uphold and adjust privacy preferences with access to consent data in real time - Increase return on ad spend and click-through rates like the Utah Jazz!