The document discusses a Worldwide Social Business Day event held by Grameen Creative Lab in Caldas, Colombia. The event aimed to understand social business and improve health in low-income communities through new social business ideas. Attendees learned about social business principles, the situation in Caldas where 75% live in poverty, and challenge themes to focus concepts on improving education, nutrition, healthcare and housing through social businesses. The event concluded by encouraging participants to submit their social business ideas to the challenge website.

1. Worldwide Social Business Day 2011
GCL in Caldas Team
How might we use Social Business to improve
health in low-income communities?
A challenge by:
&
www.openideo.com

2. Our Goal
Our goal is to improve the lives of the
people of Caldas through the development
and adoption of Social Businesses.
With this OpenIDEO challenge, we are
looking for new Social Business ideas, from
which we can pick the most promising to
pilot and implement in Caldas.
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3. Welcome to the Worldwide Social Business Day 2011
Today, we are going to:
1. Understand Social
Business
2. Improve our
understanding of the
situation in Caldas
3. Get acquainted with the
Challenge Themes

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Agenda
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1. Understand Social Business
2. Improve our understanding of the situation in Caldas
3. Get acquainted with the Challenge Themes
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5. Muhammad Yunus’ vision
Using business methods to solve social problems
“I am proposing to create another
kind of business, based on
selflessness that is in all of us. I
am calling it social business.”
Prof. Muhammad Yunus
Nobel Peace Prize Laureate
Inventor of microfinance
Founder of the Grameen Bank
Initiator of the idea of social business
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Social Business in one sentence...
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A social business is a no loss,
no dividend company with the
only purpose of solving a
social problem.
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7. Grameen Social Businesses Follow Seven Principles
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The Principles of GSBs
Textmasterformate durch Klicken bearbeiten 1. Business objective will be to overcome poverty,
» Zweite Ebene or one or more problems (such as education, health,
technology access, and environment) which threaten
people and society; not profit maximization
2. Financial and economic sustainability
3. Investors get back their investment amount only.
No dividend is given beyond investment money
4. When investment amount is paid back, company
profit stays with the company for expansion and
improvement
5. Environmentally conscious
6. Workforce gets market wage with
better working conditions
7. …do it with joy
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8. There are two types of Social Business bearbeiten
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Type I Type II
A business that commercializes a A business whose property
product that creates social value structure creates social value
The product in itself meets a The earnings of the business are
social challenge dedicated to a social cause or
belong to the poor
GRAMEEN BANK
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9. "Social business unites the dynamism of traditional business with
the social conscience of charity" - Prof. Yunus
NGOs/Public Sector Social Business Traditional Business
Social/ Social/
Ends ecological use ecological use Profit maximization
maximization maximization
Social Business
Means Donation financed Self sustainable Self sustainable
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Agenda
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1. Understand Social Business
2. Improve our understanding of the situation in
Caldas
3. Get acquainted with the Challenge Themes
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11. The Social Issue
Every social business starts with one or more social issues. In Caldas, 75% of the
population live in poverty, 26% in extreme poverty
Colombia Region of Caldas – Key Factors
• Population of approx.
1 million
• 75% live in poverty
• 26 % live in extreme poverty
• Gini index (2008): 0.610
(high)
• Main drivers of poverty:
Coffee monoculture, lack of
domestic value added steps,
low education level, and
inequality in distribution of
wealth
1- Sisben is the Colombian System for Identification of Potential Beneficiaries of Social Programs
Source: Grupo para la reducción de la pobreza gobernación de Caldas 11

12. Focus of the HSBM
The HSBM of Caldas aims at eradicating poverty by focussing on the
area of education, nutrition, healthcare and housing
• 75% only have 5.5 years of education
Education • Lack of agro-industrial knowledge inhibits growth
• 23% the population at risk of malnutrition
Nutrition • 7.4% already suffer from malnutrition
• 550k depend on subsidized low quality health
Healthcare care system with long waiting periods to
receive proper medical treatment
• Extreme low quality housing and
Housing overcrowded conditions in high risk areas
Source: Grupo para la reducción de la pobreza gobernación de Caldas 12

13. The Holistic Social Business Movement of Caldas will
be based on three main building blocks
Grameen Caldas
Umbrella Organization
1 2 3
Grameen Grameen SB Joint
Caldas Caldas Ventures and
Microfinance Social corporate
Organization Business investments
Fund
Loans for mini- Private and Corporate SB
entrepreneurs corporate SBs investments

14. What are we working on…
Education: CGC Nutrition: Panela
And Many More to come…
Income: Home Stays Healthcare: Bienestar
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15. Caldas is the perfect first step for a large scale
development of HSBM
Caldas represents all climate zones…
Latin America
Colombia
Caldas
Bangladesh
… which makes it the perfect HSBM pilot
area

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Agenda
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1. Understand Social Business
2. Improve our understanding of the situation in Caldas
3. Get acquainted with the Challenge Themes
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17. What is Concepting?
The Concepting Phase is where we take everything we learned
during Inspiration and use it to create big, bold and
innovative ideas that address the challenge question.
To help guide the focus of your
concepts, we’ve created a set of
Themes to think about…

18. Introducing Challenge Themes
Women + Invest in Maximise
Children Local Resources
To learn more and get started, check out http://bit.ly/grameen-ideas

19. Introducing Challenge Themes
Awareness + Inviting Community
Storytelling Outside Connections
Interest
To learn more and get started, check out http://bit.ly/grameen-ideas

20. Any other questions?
We are looking forward to your ideas!
http://bit.ly/grameen-ideas

21. THANK YOU AND HAPPY SOCIAL BUSINESS DAY!
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Titelmasterformat in Caldas
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Caldas Team Overview