Week 2 lecture for MECO3602 Online Media at University of Sydney, '#SocMed FTW: Contemporary Social Media and Web 2.0'.

1. #SocMed FTW: Contemporary
Social Media and Web 2.0
Jonathon Hutchinson
@dhutchman
Week 2, Online Media

2. Brief internet history to understand the ‘social’ in media
Political economy of social media
Cultures of SocMed
Co-creation
Cultural intermediation
TODAY...
Send most interesting online thing this
week to #meco3602

3. https://www.youtube.com/watch?v=9t8kZYU6mdM

4. I.
Brief internet history to understand the
‘social’ in media

6. Originally published by www.highteck.net

7. HTTP: Hypertext Transfer Protocol

9. II.
Political economy of social media

10. Internet domains for governance...
Internet & business
Internet & health
Internet & equity
Internet & education
Freedom of speech
Intellectual property issues
Privacy issues
Security issues
Flew, 2014, p. 179

12. http://www.youtube.com/watch?v=gn9-80ObGA8

13. III.
Cultural uses of SocMed: Why Web 2.0?

14. “radical decentralization, radical trust, participation instead
of publishing, users as contributors, rich user experience,
the long tail, the web as a platform, control over one’s own
data, remixing data, collective intelligence, attitudes, better
software by more users, play, undetermined user
behaviour”
(Fuchs, 2014: 32)

15. exploitation of free labour (Terranova, 2004),
blogging as a practice is cynical and narcissistic (Lovink, 2008)
Web 2.0 users are more passive users
than active creators
(van Dijck, 2009) social media
manipulates and
constructs social
connections (van Dijck,
2013)

16. programmability
popularity
connectivity
datafication
SOCIAL
MEDIA LOGIC

17. Social media as empowerment
Social media as control
Hinton& Hjorth, 2014

18. http://www.youtube.com/watch?v=Nn-dD-QKYN4

19. IV.
Co-creation

20. Co-creation is...
“a descriptive term that highlights the
ways that users or consumers, within
the constraints and affordances of
platforms provided by others,
collectively contribute to the social,
cultural and economic value of the
media products and experiences
associated with those platforms; and
likewise, it indicates the ways in which
platform providers (however
imperfectly) integrate user-participation
into their own models of production”
Burgess and Banks (2010: 298)

21. #7DaysLater is a program
“…taking comedy to the scary
arena of interactive storytelling
where the audience gets to write
the brief via social media for
each weekly episode that will air
just seven days later on ABC2”
(ABC, 2013).

22. V.
Cultural intermediation

24. Potential areas for investigation
for Assingment 2
The tension between social media as empowering
and social media as control
The role of the organisation and participatory media
Internet governance
What happens to user data/what is its value?