The document provides an overview of persuasive writing techniques in 3 sentences: It begins by outlining some common obstacles to persuasive writing like distractions and poor organization. Next, it describes the ROMA framework for structuring persuasive arguments, including establishing a role, objective, medium and audience. Finally, the document gives examples of how to make writing more persuasive through techniques like using action verbs, humanizing characters, intensifying language, and following proper comma rules.

1. 21 st Century Persuasive Writing
Stuart Teicher

2. Obstacles

3. Distractions

4. Thinking
Organizing 
Writing

5. ROMA
ROLE
OBJECTIVE
MEDIUM (FORUM)
AUDIENCE

6. Danny Devito and Mini-Me

7. The Father of “Plain English”
“Rudy F”
(that’s what the cool kids call him)

8. “Take”
“Unmistakably”

9. Rewrite this
“The only true victim in this situation would
have to be Mrs. Stafford.”
“The only true victim in this situation
would have to be is Mrs. Stafford.”

10. Rewrite this
“It is not unlikely that the school will have to
close its doors.”
“It is not unlikely that tThe school will have to
close its doors.”

11. Weak words… “stated” or “said”
Make them
-Proclaimed
-Shouted
-Declared

12. More Intense Nouns
Vehicle…sports car…Ferrari
Piece of jewelry…family heirloom

13. Significant
Important
Vital

14. Pet Peeve

15. Action sentences!
It is a long standing Years ago the Supreme
accepted principle that Court confirmed that no
the 5th amendment citizen may be
established the right compelled to
against self- incriminate themselves.
incrimination.

17. Brian took her to the sorority mixer.
She was taken to the sorority mixer.

18. Anatomy Lesson, ooohhh...

19. Anatomy of a Persuasive Writing

20. Introduction
Thesis
Present the Position- Facts, Rule
Analyze

21. Persuade with the Facts
How would you rewrite:
“Defendant indicated there was a problem
with the vehicle”
How about…
“He admitted that the brakes were broken.”

22. Humanize the Characters
“My friend saw his daughter at school.”
vs.
“Bob visited his 5 year old daughter, Maureen, at
her Kindergarten class.”

24. Let’s eat Grandma.
Let’s eat, Grandma.

25. Common Comma Conundrums
Rule 1:
To separate a series.
Ex: “I have a syphilis, herpes, and a
back ache.”

26. Rule 2:
Between adjectives
Ex: “He is a hairy, ugly man.”
But not all…”I want some cold ice cream”
• Trick, if you can insert the word, “and”
then it gets a comma

27. Rule 3:
Before Conjunctions  FAN
BOYS…For, And Nor, But Or Yet So
EX: “My wife went to the gym, and I went to
Chipotle.”
• But not always….There are two sentences—
only place it when there are two sentences
“I thought of eating salad but ate pizza instead.”
• Not two sentences, so no comma
• Must be a sentence on BOTH sides of the
conjunction

28. Comma Rule #4
Separate the excess: Comma off the “not
needed” part of the sentence.
EX, “The Instructor who is quite handsome always
shows up on time.”
• Part of the sentence is not needed. Remove
that clause....if the rest of the sentence can
stand alone without changing the
meaning, surround the clause with commas.
REVISED: “The Instructor, who is quite
handsome, always shows up on time.”
• Opposite: “Everyone who is handsome should
get a prize”

29. Comma Rule #5
Introductory words
Use commas after words like
“well, yes, no, why, oh” etc., when they
begin a sentence
EX: “Yes, my Instructor is the most
intelligent man I have ever met.”

30. Comma Rule #6
Introductory Phrases at the beginning of
sentences
“Crying at the top of his lungs, the lawyer
handed in his opposition papers late.”
• TIP: The first word has an -ing or -ed
ending...
• THEN, Put the comma before the
person/thing the sentence describes

31. Editing Steps…
• Edit the Words
• Edit the Sentences
• Edit the Paragraphs
• Look down from above

32. The End