Radio is the most effective communication medium for rural populations, especially where literacy and television access are limited. Writing for radio requires a different approach than for print media, focusing on clarity and engagement with the audience. Important aspects include understanding the audience, careful planning, and effective delivery techniques.

1. PRACTICAL
WRITING SCRIPTS FOR RADIO

2. Ø In rural areas television sets are not affordable.
Ø Radio is a medium, which does not presuppose that people can
read, therefore the people would listen to radio because they
can understand the language
Ø Because of its unrivalled access and its low production costs,
radio is the technology that best meets the information and
communication needs of farmers, world-wide.
Ø Hence Radio is our primary medium of choice. Radio can reach
communities at the very end of the development – people
who live in areas with no phones and no electricity. Radio
reaches people who can't read or write. Even in very poor
communities, radio penetration is vast.
BEST AND CHEAPEST TECHNOLOGY- RADIO

3. RADIO
 Is good source of communication & dissemination of ideas to the rural
people especially in a country like India .
Use to inform, alert, suggest, direct , interest ,stimulate & motivate
people(Role)
 Is an electronic audio medium for broadcasting programmes to the
audience RADIO PROGRAMME
 Is a method of using the radio for providing needed information to the
targeted audience
 Build up the listener’s attitudes towards the new information
RADIO TALK
 Is considered an audible , trusted method of communication
 Is more script reading near the microphone , but its not true
 Very fact you have been invited to deliver a talk , your name is approved
for your command, & you have some important message to deliver that
particular message at that particular time , to a particular audience
 So do not take the delivery of the talk in a casual manner. Rather , learn
to deliver it in a professional manner

4. WRITING FOR RADIO
 Is different from writing it for the newspaper
 No chance to go back & start from the beginning
 Write for the radio to suit the ear & not the eye
 Voice-to-ear method of communication
 Chat with listeners , don’t teach
GENERAL PRINCIPLES FOR WRITING A SCRIPT
 Is writing in spoken form
 Simplicity is essential
 Starts strongly, and end with strong concluding statement
 Repetition of key ideas is essential
 Avoid overuse of statistics(Spell out figures in the script)
 Careful planning is essential
 Use research based information
 Maintain continuity of narration in writing (flow)

5. BEFORE WRITING THE SCRIPT
 Determine the purpose of your writing
 Know the type of listeners to whom you are presenting
 Select a topic : Of interest to large no of listeners
 Consider the time: Never go beyond 10 minutes
 Limited time : Select only one phase of subject
 Write the central fact(subject)
 Select 2 or 3 supporting points
 State your idea plainly at the beginning
 Enlarge on the main idea

6. Avoid referring to the listeners in third person .Use ‘you’ and ‘we’
 While making important statement , alert the listners in advance
 Make your facts and statements convincing.
 Give examples
 Point out results of demonstration
 Give local places , names of local people, local example
 Avoid giving specific number. Round them up.
 Make listeners seek further information from the sources.
 After writing the script , check it.

7. Follow ABC,s of writing.
 See that all the words are short , simple and easy to pronounce.
 Read the script aloud.
 Paper :soft , non-cracking
 Broad margin , space between lines , paragraph properly.
 Don’t carry a part on to the next page.(discontinuity)
 Mark your pages and put them in proper order

8. DELIVERING THE TALK
 Rehearse the talk aloud
 Rate of delivery: 140 words per minute
 Use tone accentuation(emphasize), modulation, silence, volume
in your voice
 Just talk to the people, don’t read.
 Observe mike manners.
 Start and finish in time

9. ADVANTAGES
 It can stimulate and motivate.
 Can sell an idea.
 Can create or change attitudes.
 Strongly appeals to the ears
 Radio voice appears to the listeners as authentic/ natural
and real.
 Good medium for illiterate people

10. LIMITATIONS
 People must listen when you are talking.
 If they miss some of your words, they cant ask you to repeat.
 Over radio, you cant make use of your silence and loud laughter
 You cant use visuals

11. FOR STRAIGHT TALK
 A hurried delivery of voice must be avoided.
 Deliver the talk calmly and quietly in a good voice
 Avoid any type of excitement
 Reach station on schedule date and time
 Duration for broadcast of straight talk may be about 5 to 10 minutes

12. FOR DISCUSSION PROGRAMME
 Bring out a lively discussion
 Only one person shall speak at a time
 Don’t bring any controversial issues at the discussion
 Check the intended message and discussion is completed within
the alloted time
 Duration for broadcast of discussion may be around 10 to 20 minutes

13. RADIO TALK
RADIO TALK