Here are some of my writing samples to demonstrate my experience with content strategy, cloud, IT, UI-UX, financial services, ebooks, white papers, lead generation, healthcare, etc.
A partial portfolio of Michael Blumfield Business Communications, Ltd., writing samples: financial services, IT, healthcare, law, academics. Get in touch if you need help with copywriting or content marketing: michael.blumfield@gmail.com or 508-901-7510.
Lean data modeling the art of mitigating risk for changing requirements 201607Paul Delgman
Data modeling is a crucial, yet intangible part of information delivery. Misunderstanding of, or evolving requirements can have a major effect on choices in the design process. The impact of this on the cost of solution change is often poorly understood.
Future of work: Self-management, business purpose and employee engagementCoincidencity
The future of work means a lot of things to a lot of people. But maybe, instead of talking about technologies or innovation, the future of work could be about establishing more engaged, humane, soulful, purposeful organisation... if so, how do you get there?
A partial portfolio of Michael Blumfield Business Communications, Ltd., writing samples: financial services, IT, healthcare, law, academics. Get in touch if you need help with copywriting or content marketing: michael.blumfield@gmail.com or 508-901-7510.
Lean data modeling the art of mitigating risk for changing requirements 201607Paul Delgman
Data modeling is a crucial, yet intangible part of information delivery. Misunderstanding of, or evolving requirements can have a major effect on choices in the design process. The impact of this on the cost of solution change is often poorly understood.
Future of work: Self-management, business purpose and employee engagementCoincidencity
The future of work means a lot of things to a lot of people. But maybe, instead of talking about technologies or innovation, the future of work could be about establishing more engaged, humane, soulful, purposeful organisation... if so, how do you get there?
The Future of Corporate Learning - Ten Disruptive TrendsJosh Bersin
The corporate learning market is exploding with change, growth, and disruption. This detailed presentation discusses our findings and perspectives on all the changes taking place.
HR Webinar: When Bad Things Happen to Good Companies: Preparing for the Unexp...Ascentis
When “bad things happen to good companies,” it often falls to HR professionals to remain calm, react with compassion, and most importantly, to take the actions necessary to minimize disruption and keep the company and its employees operating as smoothly as possible under highly adverse circumstances.
In this session, we’ll review the actions HR staff members must be ready to take, and the role that HR technology can play in keeping an organization as ready as possible to address unforeseen disruption. It is unfortunately true that events ranging from the 9/11 attacks, to workplace shootings, to natural disasters like hurricanes and earthquakes, we as an HR community have a lot of history from which to learn, and it is our responsibility to synthesize that history and turn it into best practices (that, ironically, we hope we will never have to use).
How to Build an Authentic, Winning CultureO.C. Tanner
Ann Rhoades, workplace culture guru and founder of People Ink, shares her insights into building a strong, authentic culture to attract and retain top talent.
This is the version of my talk, Be a Great Product Leader, given at Zynga on Feb 22, 2016. It includes six lessons on product leadership from my time at eBay & LinkedIn.
Presentation to GP practices in Sheffield at the launch of their PM Challenge work locally. This considers what good access looks like, how other schemes around the country are addressing the access agenda, and aims to bust some of the myths that hold up innovation in general practice.
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...Nex.to
Why client satisfaction is important. What the biggest obstacles are to measuring it. How can using one question can improve your efforts. Where to use your response data to improve your service delivery.
3 Opportunities the Coronavirus Crisis Uncovers for Improving Bank OperationsConnieG2
We reveal the top three operational inefficiencies the Coronavirus outbreak and subsequent repercussions have exposed, and how to turn them into opportunities
Digital CPA - How the Dynamics of the Client/CPA Relationship Changes in the ...Tom Hood, CPA,CITP,CGMA
Tom Hood moderates a panel of CPAs doing client accounting services and CFO advisory in the cloud. Jim Cashin (McGladrey), Steve Gross (Trusted CFO Solutions), and Trevor Smith (Harshman Phillips & Co)
There are several key traits that Canada’s Best Managed Companies share, enabling them to excel in the marketplace. How do you build a Best Managed company? Read further to learn the strategies that private companies have adopted to thrive in today’s changing conditions.
When data is abundant, consulting firms act as sense-makers.
They aggregate, filter, and deliver the precise information that
will help companies solve problems. They look for answers to
higher-level questions in the data.
The Future of Corporate Learning - Ten Disruptive TrendsJosh Bersin
The corporate learning market is exploding with change, growth, and disruption. This detailed presentation discusses our findings and perspectives on all the changes taking place.
HR Webinar: When Bad Things Happen to Good Companies: Preparing for the Unexp...Ascentis
When “bad things happen to good companies,” it often falls to HR professionals to remain calm, react with compassion, and most importantly, to take the actions necessary to minimize disruption and keep the company and its employees operating as smoothly as possible under highly adverse circumstances.
In this session, we’ll review the actions HR staff members must be ready to take, and the role that HR technology can play in keeping an organization as ready as possible to address unforeseen disruption. It is unfortunately true that events ranging from the 9/11 attacks, to workplace shootings, to natural disasters like hurricanes and earthquakes, we as an HR community have a lot of history from which to learn, and it is our responsibility to synthesize that history and turn it into best practices (that, ironically, we hope we will never have to use).
How to Build an Authentic, Winning CultureO.C. Tanner
Ann Rhoades, workplace culture guru and founder of People Ink, shares her insights into building a strong, authentic culture to attract and retain top talent.
This is the version of my talk, Be a Great Product Leader, given at Zynga on Feb 22, 2016. It includes six lessons on product leadership from my time at eBay & LinkedIn.
Presentation to GP practices in Sheffield at the launch of their PM Challenge work locally. This considers what good access looks like, how other schemes around the country are addressing the access agenda, and aims to bust some of the myths that hold up innovation in general practice.
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...Nex.to
Why client satisfaction is important. What the biggest obstacles are to measuring it. How can using one question can improve your efforts. Where to use your response data to improve your service delivery.
3 Opportunities the Coronavirus Crisis Uncovers for Improving Bank OperationsConnieG2
We reveal the top three operational inefficiencies the Coronavirus outbreak and subsequent repercussions have exposed, and how to turn them into opportunities
Digital CPA - How the Dynamics of the Client/CPA Relationship Changes in the ...Tom Hood, CPA,CITP,CGMA
Tom Hood moderates a panel of CPAs doing client accounting services and CFO advisory in the cloud. Jim Cashin (McGladrey), Steve Gross (Trusted CFO Solutions), and Trevor Smith (Harshman Phillips & Co)
There are several key traits that Canada’s Best Managed Companies share, enabling them to excel in the marketplace. How do you build a Best Managed company? Read further to learn the strategies that private companies have adopted to thrive in today’s changing conditions.
When data is abundant, consulting firms act as sense-makers.
They aggregate, filter, and deliver the precise information that
will help companies solve problems. They look for answers to
higher-level questions in the data.
Nick krest - best strategies for business successNickkrest
The shorter term enables greater accuracy in completing the action steps to achieve the key initiatives, Wilson explains. The company’s co-principal Julie Stoney recommends the plan focus on only three to five key initiatives, as each initiative will require several steps. Among the steps for “growing the business,” for instance, may be acquiring a complementary business, developing new product lines and franchising.
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
- Josh Levine (CEO, Founder) and Lisa McGee (Senior Experience Designer)
How Entrepreneur's grew their business with some tips direct from themRoisin King, FCIM, MBA
Written with Adele Barlow for CapabilityNZ this book is about Entrepreneurs talking about how they grew their business. Some of them didn't make it and one is now $1.5 billion. Now I am working on other projects it is a good time to reflect
Video business continuity planning and disaster recoveryClive Bonny
7 minute summary with video link to assist business sustainability
https://youtu.be/DfZNCH30UqI
https://www.youtube.com/watch?v=HKD2qotq4WA#action=share
LAWYERS! Need some help BUILDING YOUR PRACTICE while social distancing FROM HOME? Here is a 50-page sample of a hot-off-the-presses new 2020 legal-marketing book, "The Ultimate Law Firm Partner's Working-From-Home Marketing Checklist: The Renowned Step-by-Step Process For Lawyers Who Want To Develop Clients." It's based on the best-selling "Ultimate Associate Marketing Checklist" with 10,000+ copies in print, revised for the new COVID-19 self-isolation situation. Kindle versions are available on Amazon (t.ly/86lE0) for $15 each, or you can buy 10+ e-books directly from the author for $5/lawyer at ross@fishmanmarketing.com. Email with questions or orders!
TABLE OF CONTENTS:
Book Overview
Acknowledgements
Preface
Introduction
Getting Started
Intra-Firm Marketing
Building Your Marketing Platform
Expanding Your Work from Existing Clients
Growing Your Network
Staying in Touch
Turning Prospects Into Clients
Client Service
Marketing Training
A Plea to Focus Your Marketing
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Presentations to Build Your Brand
Your Elevator Speech
Visiting Clients
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment.”
General Mindset
Gender-Based Communication Musings
Your Mental Health
Conclusion
Author Biography
APPENDIX
Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
Litigation Case Summary Form
Transactional Case Summary Form
1. Key Term and Why You Are Interested in ItAs I sit here readinSantosConleyha
1. Key Term and Why You Are Interested in It
As I sit here reading and focusing on my future, I decided to choose managerial commitment (MC) for the topic I am interested in. Due to the degree of study that I am working towards, this topic falls within my wheelhouse. To become successful as a business manager I need to be able to broaden my thoughts and vision on other ways to become successful. Giving the tools and being informed of areas that tend to be overlooked will set me up for a better career. Additionally, gaining a better understanding of what managers needs to do and the commitment that they need to apply for the job can make a company successful. This holds true especially for those who look to take their business overseas and thrive.
2. Explanation of the Key Term
The term managerial commitment is used by company executives that participate directly in the aspects of a business’s operations or organizational level tasks. The level to which commitment is executed or accepted often depends on how much trust and authority the managers have been entrusted with from senior leadership. “The nature of managerial commitment to an intervention shapes its character: it is not the intervention itself that is key, but the meaning given to it by participants” (Greasley & Edwards, 2015). A commitment from an employee, manager, or even CEO depends on the level of success and reward that is associated with it.
3. Major Article Summary
Due to the reduction of the operating costs within organizations, there are other ways to save money and still produce the same quality of customer service. This has to do with an increase of employee interaction while implementing a more proactive approach for customer interaction. “Quality improvement involves the transformation of the entire organization toward customer orientation through employee involvement” (Lämsä & Savolainen, 2000, p. 297). When it comes to downsizing, senior leadership must retain the managers and workers who produce a higher quality return and takes the lead on company improvement methods. These improvements are not limited to just the work within the physical company walls, but this also goes for the external representation as well.
4. Discussion
a. How the cited work relates to your above explanation.
MC is always significant for the overall success and without the proper engagement, there could potentially be a decline in productivity which would lead to a decrease in revenue. Aside from revenue, the initial path for which a company travels down is typically a direct reflection of those managers that are involved with during initial meetings. Many organizations may not have a lack of enthusiastic individuals looking to promote within, however, choosing the right individual(s) to lead and represent will take proper vectoring and honest selection to fulfill those positions. “Management is also responsible for the mode, direction, and speed with which the company advanc ...
Similar to Writing samples for content strategy/cloud/IT/UI-UX and more (20)
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
4. michael blumfield business communications, ltd.
Excerpt:
“Managing an energy facility is complex and challenging. At times, it may seem
that improving your plant’s operations is too daunting a task to take on.
While you cannot create an ultra-efficient system overnight, you can make
steady progress and realize benefits each step of the way.
EMC has thoroughly analyzed the process by which our customers have
enhanced their maintenance and operations systems.
We’ve looked at industry standards, reviewed analyst recommendations and
leveraged the expertise of our services group and our partners.
With that knowledge, we have developed a four-stage maturity model of the
process of achieving operational excellence.”
— From “Learn the four stages to operational excellence,” an eBook guide
in support of the Documentum Asset Operations solution
michael blumfield business communications, ltd.
5. michael blumfield business communications, ltd.michael blumfield business communications, ltd.
Accenture: White papers, UI-UX, Content Strategy
7. michael blumfield business communications, ltd.
Excerpt:
“Users often don’t have the insights they need into the costs and utilization of their
resources. Typically they have to sift through multiple applications, tools, and reports
to understand what’s happening with cloud resources running on different platforms
and environments. … ACP addresses these challenges through the Resources
Inventory. It provides better overall visibility and control, as well as improved
reliability, service delivery, and security. And it does so through existing tools and
processes plus business-centric dashboards to ease an enterprise’s adoption of the
cloud. …
ACP’s patented tagging technology is more robust and powerful than conventional
tagging. ACP tags are independent of cloud providers and can synchronize across
your different providers. Basically, if you can get a resource into ACP, you can tag it.
This gives you a holistic view of the issues for which the tags are being used and
greatly improves operational security and decision-making.”
— From “Accenture Cloud Platform Essentials,” a white paper summarizing
the platform. I was the content strategist for ACP for two years, but this is the
only public-facing work I’m allowed to share.
michael blumfield business communications, ltd.
8. michael blumfield business communications, ltd.michael blumfield business communications, ltd.
Cooley Dickinson Health Care: Website
10. michael blumfield business communications, ltd.
Excerpt:
“There’s no place like home.” It’s not just a saying, it’s a fact when it comes
to your health. You’re likely to do better recovering from an illness or injury
in your home than in a hospital. Likewise, people at the end of life are more
comfortable at home, surrounded by familiar faces and surroundings.
At Cooley Dickinson VNA & Hospice, we’re here to help you manage
whatever challenges you face. For those facing short-term illness or injury,
that can mean the specialized assistance of a nurse or physical therapist.
For those facing terminal illnesses, that can mean the emotional, physical
and spiritual support of everyone from medical experts to therapeutic
musicians.” …
— From the website for Cooley Dickinson Health Care, Northampton, Mass.
michael blumfield business communications, ltd.
11. michael blumfield business communications, ltd.michael blumfield business communications, ltd.
Avnet: Sales Guide for Distributors
13. michael blumfield business communications, ltd.
Excerpt:
“Information technology has moved from a supporting role to center stage
as companies see how data — captured, housed, evaluated, refined,
analyzed, filtered, segmented data — can become a competitive advantage.
Companies can leap to the front of their markets. Governments can
anticipate new service needs and save precious taxpayer dollars.
Healthcare organizations can lower costs, improve care — and even save
lives.
You can participate in this exciting technical revolution. By focusing on
NetApp as part of your portfolio, you’re helping organizations achieve goals
that were unimaginable until now.”
— From “Avnet Premier Partner Guide: Your Resource for NetApp Success”
michael blumfield business communications, ltd.
14. michael blumfield business communications, ltd.michael blumfield business communications, ltd.
BBVA Compass: Website pages
16. michael blumfield business communications, ltd.
Excerpt:
Should you consolidate your debt?
Even with lower rates, sometimes you'll end up paying more in interest. A debt consolidation agreement may
provide lower rates, but extend the time to repay the loan beyond the original loans. Over the long run, that
may cost you more in total interest payments, even if the amount charged each month is lower than before.
You may be avoiding facing the real issue. Some people think that once they've done a consolidation, they've
addressed their debt issues. But unless they have taken a close look at their spending and understood why
they've taken on debt for items possibly not worth the financial burden, they haven't really made the important
changes required for a stronger financial footing.
You'll pay a fee to the companies offering the debt consolidation. It may be possible to achieve the same
outcome on your own without paying the service fees charged by the debt consolidation company.
— From BBVA Compass’s website explaining fundamentals of personal finance
michael blumfield business communications, ltd.
17. michael blumfield business communications, ltd.michael blumfield business communications, ltd.
Johns Hopkins University: Publications and News
19. michael blumfield business communications, ltd.
Excerpt:
“Such reasoning is both a knowledge failure (initial payments go toward reducing debt, not
building equity) and a decision heuristics failure (an overly optimistic expectation that a
positive trend would continue when history has shown economic bubbles eventually burst.)
It’s not much of a stretch to see how emotions and psychological limitations affect even the
most well-to-do. The investors who put millions in the hands of Bernard Madoff considered
themselves lucky to be taken on as his clients. They didn’t bother investigating how he
managed to earn high returns year after year while everyone else had ups and downs.
A Northwestern University research team … postulated that subtle signals of trustworthiness
were key to investors’ decisions to rely on Madoff when prudence would suggest otherwise.
Madoff … convinced investors to trust him with their money by building a reputation for being
financially savvy (he helped found the NASDAQ stock exchange) and well-connected (with
clients including Steven Spielberg and Elie Wiesel).
“He activated all kinds of positive signals to show he was trustworthy. … That’s what con
men do. They try to build on subtle clues that you can rely on them.”
— From “Money Sense” in the alumni magazine for Johns Hopkins Carey Business School
michael blumfield business communications, ltd.
20. michael blumfield business communications, ltd.michael blumfield business communications, ltd.
Thomson Reuters: Brochures and Print Ads
22. michael blumfield business communications, ltd.
Excerpt:
Insurance defense work is complex and always changing. Your
technology needs to keep up.
Form Finder on WestLawNext lets you zip straight to the right form so you can
keep your case moving forward. With easy, intuitive controls to steer you in the
right direction, Form Finder takes you on a breathtakingly faster journey through
600,000+ forms — letting you stop at the right one in no time.
The rapid pace continues with tools for quickly filling out forms, checklists for key
components, and sample language from other documents you can snag and use
when needed.
And because it’s part of the WestLawNext system, you can continue your
journey to other legal destinations, like relevant authorities and related
resources.”
— From the mailer “Form Finder by WestLawNext.”
michael blumfield business communications, ltd.
23. michael blumfield business communications, ltd.michael blumfield business communications, ltd.
Ameriprise: Website pages
25. michael blumfield business communications, ltd.
Excerpt:
Visualize your retirement
Imagine that you finally have the time and resources to do whatever you want. What would you do? You may not
have spent much time thinking about it, busy as you are just living day to day.
But studies show that people who have clear goals that they’ve written down are more likely to achieve them than
those who don’t. So give yourself time to write down your dreams for retirement. Here are some questions to get
you going:
• Is there are hobby or activity that you’ve always wanted to do or learn?
• Is there a place you always wanted to visit or an event you always wanted to attend?
• What does your ideal day look like when you’re retired?
Once you’ve got some ideas, spend a little time thinking about what it would take to achieve them:
• How much would it cost?
• What steps would you need to take to make it happen?
• When would you like to begin doing these new activities?
Come back to this list every once in a while. That way, you’ll remind yourself what you’re aiming for and can add
or subtract ideas as they occur to you.
— From the Ameriprise website’s Financial Learning Center explanation on planning for retirement
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Infobip: Blogs
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Excerpt:
“Just 160 characters—that's the length of an SMS message. But the length
belies how complex it can be to deliver a text to customers globally. …
Around the world, SMS messaging is handled by Mobile Network Operators
(MNOs) like AT&T, China Mobile, or Vodafone. The SMS ecosystem works so
that you don’t have to worry that someone won’t get your text because you’re on
Verizon and they’re on T-Mobile.
That convenience only applies with person-to-person (P2P) messages.
Companies that want to send commercial messages to customers need to go
through each of the many MNOs in a region. Europe alone has well over 100
different mobile operators. At that scale, it is hard for a company without
expertise to successfully manage and implement an SMS campaign of any
time.”
— From Infobip’s blog describing marketing via SMS text
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General Mills: Box Tops for Education
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Excerpts (just to show I can write about lightweight stuff, too):
Scoop up Bonus Box Tops
To top off their 3 new fruity ice cream flavors, Fruit Roll-Ups Scoops snack are giving away
50,000 Bonus Box Tops. Enter daily for a chance to win for your school!
Eat well. Learn much. Enter often.
Kix cereals provide kids with the good nutrition they need — and they’re giving away Bonus Box
Tops, too!
Read to learn—and earn.
Books bought through the Reading Room help minds grow while earning cash for schools.
Cook up a pancake fundraiser.
Make the batter matter! Bisquick Pancake Nation makes fundraisers easy.
Refreshen the collection.
What Box Tops have bloomed at your school lately? Gather ‘em up for this new collection sheet!
— From various Box Tops for Kids promotional pieces
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Have a writing need? Let’s talk about it.
(or email if you’re shy)
508-901-7510
michael.blumfield@gmail.com