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https://youtu.be/DfZNCH30UqI
https://www.youtube.com/watch?v=HKD2qotq4WA#action=share
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Book Overview
Acknowledgements
Preface
Introduction
Getting Started
Intra-Firm Marketing
Building Your Marketing Platform
Expanding Your Work from Existing Clients
Growing Your Network
Staying in Touch
Turning Prospects Into Clients
Client Service
Marketing Training
A Plea to Focus Your Marketing
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Presentations to Build Your Brand
Your Elevator Speech
Visiting Clients
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment.”
General Mindset
Gender-Based Communication Musings
Your Mental Health
Conclusion
Author Biography
APPENDIX
Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
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Transactional Case Summary Form
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Identify fraud risks and the factors that influence them
Analyze existing risk management frameworks and their application to managing fraud risk
Develop and implement the necessary components of a successful fraud risk management program
Identify the elements of a strong ethical corporate culture
Conduct a cost effective fraud risk assessment
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Skill, care and diligence: A firm must conduct its business with due skill, care and diligence.
Management and control: A firm must take reasonable care to organise and control its affairs responsibly and effectively, with adequate risk management systems.
Financial prudence: A firm must maintain adequate financial resources.
Market conduct: A firm must observe proper standards of market conduct.
Customers' interest: A firm must pay due regard to the interests of its customers and treat them fairly.
Communications with clients: A firm must pay due regard to the information needs of its clients, and communicate information to them in a way which is clear, fair and not misleading.
Conflicts of interest: A firm must manage conflicts of interest fairly, both between itself and its customers and between a customer and another client.
Customers: relationships of trust: A firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgment.
Clients' assets: A firm must arrange adequate protection for clients' assets when it is responsible for them.
Relations with regulators: A firm must deal with its regulators in an open and cooperative way, and must disclose to the FSA appropriately anything relating to the firm of which the FSA would reasonably expect notice.
The cost of complying with the regulations may seem expensive
and some even see it as a lost cost,
however, if you fail to run your business compliantly due to ignorance, arrogance or some other reason be it personal, cultural or even political;
make sure you have plenty of spare cash in your savings account.
The Financial Services Authority (FSA) issue Final Notices whenever they have disciplined or censured a firm or individual for whatever reason.
In November 2012 the FSA imposed a £10.5 million fine on Card Protection Plan Limited (CPP) for the mis-selling of insurance products.
Whilst the details are interesting and obviously relevant to the company’s either ignorance or arrogance, the end result was due to a failure of the FSA Principles, a list of 11 time forged values that firms, even today still breach fairly consistently, and always at their cost.
LAWYERS! Need some help BUILDING YOUR PRACTICE while social distancing FROM HOME? Here is a 50-page sample of a hot-off-the-presses new 2020 legal-marketing book, "The Ultimate Law Firm Partner's Working-From-Home Marketing Checklist: The Renowned Step-by-Step Process For Lawyers Who Want To Develop Clients." It's based on the best-selling "Ultimate Associate Marketing Checklist" with 10,000+ copies in print, revised for the new COVID-19 self-isolation situation. Kindle versions are available on Amazon (t.ly/86lE0) for $15 each, or you can buy 10+ e-books directly from the author for $5/lawyer at ross@fishmanmarketing.com. Email with questions or orders!
TABLE OF CONTENTS:
Book Overview
Acknowledgements
Preface
Introduction
Getting Started
Intra-Firm Marketing
Building Your Marketing Platform
Expanding Your Work from Existing Clients
Growing Your Network
Staying in Touch
Turning Prospects Into Clients
Client Service
Marketing Training
A Plea to Focus Your Marketing
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Presentations to Build Your Brand
Your Elevator Speech
Visiting Clients
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment.”
General Mindset
Gender-Based Communication Musings
Your Mental Health
Conclusion
Author Biography
APPENDIX
Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
Litigation Case Summary Form
Transactional Case Summary Form
Society of Corporate Compliance and Ethics SCCE 2015 developing an effective ...Craig Taggart MBA
Areas Covered in the Webinar:
Identify fraud risks and the factors that influence them
Analyze existing risk management frameworks and their application to managing fraud risk
Develop and implement the necessary components of a successful fraud risk management program
Identify the elements of a strong ethical corporate culture
Conduct a cost effective fraud risk assessment
Setting Up a Successful Insurance VentureCognizant
Precise business and operating model definitions can help insurers spin off ventures that stay ahead of customer needs and market requirements. Here are some lessons we’ve acquired by helping our clients establish winning ventures.
Risk & Advisory Services: Quarterly Risk Advisor Feb. 2016CBIZ, Inc.
In this issue: 1) Invest in Specialty Skills and Other Tips for Internal Audit Planning
2) Cyber Risk - Now It IS the Daily News 3) How to Build an Actionable Incident Response Strategy.
The Financial Services Authority (FSA) issue Final Notices whenever they have disciplined or censured a firm or individual for whatever reason.
The Principles are;
Integrity: A firm must conduct its business with integrity.
Skill, care and diligence: A firm must conduct its business with due skill, care and diligence.
Management and control: A firm must take reasonable care to organise and control its affairs responsibly and effectively, with adequate risk management systems.
Financial prudence: A firm must maintain adequate financial resources.
Market conduct: A firm must observe proper standards of market conduct.
Customers' interest: A firm must pay due regard to the interests of its customers and treat them fairly.
Communications with clients: A firm must pay due regard to the information needs of its clients, and communicate information to them in a way which is clear, fair and not misleading.
Conflicts of interest: A firm must manage conflicts of interest fairly, both between itself and its customers and between a customer and another client.
Customers: relationships of trust: A firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgment.
Clients' assets: A firm must arrange adequate protection for clients' assets when it is responsible for them.
Relations with regulators: A firm must deal with its regulators in an open and cooperative way, and must disclose to the FSA appropriately anything relating to the firm of which the FSA would reasonably expect notice.
The cost of complying with the regulations may seem expensive
and some even see it as a lost cost,
however, if you fail to run your business compliantly due to ignorance, arrogance or some other reason be it personal, cultural or even political;
make sure you have plenty of spare cash in your savings account.
The Financial Services Authority (FSA) issue Final Notices whenever they have disciplined or censured a firm or individual for whatever reason.
In November 2012 the FSA imposed a £10.5 million fine on Card Protection Plan Limited (CPP) for the mis-selling of insurance products.
Whilst the details are interesting and obviously relevant to the company’s either ignorance or arrogance, the end result was due to a failure of the FSA Principles, a list of 11 time forged values that firms, even today still breach fairly consistently, and always at their cost.
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Video business continuity planning and disaster recovery
1. Script BCP video https://youtu.be/DfZNCH30UqI
https://www.youtube.com/watch?v=HKD2qotq4WA#action=share
Hello my name’s Clive Bonny
Did you know there is one small enterprise process which creates new marketing
opportunities into the public sector and publicly listed companies?
This same process improves your ability to recover from staff illness, IT failures, disruptive
legal action, and delayed client payments. Less than 10% of small firms have this yet it’s
easy to implement and it can even reduce your insurance premiums.
In the next few minutes I’ll be sharing 5 key tips on disaster recovery and business continuity
planning. My 5 key points are as follows
1 What it is and why it works
2 The activities to set it up
3 How to structure the plan
4 Sharing it with your stakeholders so everyone gains
5 How to tap into external support at low cost
So let’s first look at what it is and why it works
A business continuity plan is a document prioritising key risks to your business and the
actions to reduce or remove those threats. This includes disaster recovery from sudden
emergencies such as key worker illness, loss of access to premises, or failures in your
supply chain or IT systems.
Why it works is simple. If you have already identified possible challenges ahead and how to
manage them, then you’re much more likely to survive and thrive. You won’t be caught short
by an emergency. You’ll have less to keep you awake at night. And everyone inside and
outside your business will have more confidence in your resilience when times get tough.
Let me add a UK legal statute also gives you a big marketing boost into the public sector.
The Civil Contingencies Act specifies all publicly funded work suppliers should have a
business continuity plan.
To give you an example my micro-business employs under 5 staff. By adding my BCP to bid
tenders I’ve won national contracts with the NHS, police, universities, regulatory bodies,
professional institutes and large international PLC’s. I’ve been trading since 1990. So this
process really can work for you!
Number 2 the activities to set it up are just good responsible business practice. The national
responsible business standard run by the organisation for responsible businesses provides
an excellent benchmark for small firms to assess cross functional risks. This covers your
activities in the workplace, environment, marketplace, community, leadership values and
continuity planning.
2. Having an independent certificated validation of your risks and mitigation plans by a qualified
person is good evidence to insurers, funders, suppliers, staff and clients that your enterprise
will survive and thrive.
Our third key point is how to structure your plan. The good news is that templates are
available from expert advisors which give you a replicable structure off the shelf. This
enables you to tailor your content for your unique situation within a professionally recognised
framework.
As a home-working microbusiness my BCP is on a single page. It includes how I address my
risks for IT failure, my possible illness, intellectual property protection, and quality assurance
for client retention. My longest client retention is 28 years. If you employ 50 or more staff
these simple frameworks can be easily shared for their feedback.
A professional framework guides your assessment of critical hazards, impact analysis,
resourcing needs, and who takes the timetabled actions. It includes an emergency response
checklist, contact numbers and a guide for media communications.
Our fourth key point is sharing it with all your stakeholders, including banks, insurers, clients,
staff and suppliers. You may feel this is a risk in itself. In fact has a very positive effect. It
shows your confidence in operational resilience. It’s also an opportunity for you ask for their
BCP where appropriate. Remember your supply chain is only as strong as the weakest link.
It’s also true that front line staff are often more aware of functional risks than senior
managers. By sharing and engaging their feedback you’ll be motivating them to take
responsibility and adding to your armoury.
Fifth and finally how do you tap into external support at low cost? Most small firms do not
employ an inhouse expert nor should they as an external advisor may only be needed for a
day or two. But this is a very important job so how do you recruit a very important person?
Check their CV experience on Linkedin, their website customer case studies, obtain 3
references, get a written quote with their method and timetable. Qualifications are very
useful in HR Consultancy and in intellectual property protection if you have not registered
your trademark.
I often see a brand name in use but previously registered as a trademark to a different
company. This risk can lead to legal action by the registered trademark owner claiming
historical profits. Risks abound as they say Caveat Emptor or Buyer Beware!
Let’s recap on our 5 key points
1 This vital process asks What If and gives you a plan to survive and thrive
2 Your set up activities are accessible in responsible business standards
3 Ready-made frameworks are available to structure your plan
4 Your sharing it with your stakeholders results in win-win all round
5 Qualified advisors are cost-effective so don’t accept second best
3. So the next step is yours to take. Thank you so much for watching and listening.
Clive is MD at www.consult-smp.com a member of UK Business Angels Association, due
diligence advisor and investor in early stage health and tech enterprises.
How has lock-down affected my business?
I mitigated risks with a business continuity plan for disaster recovery using Responsible
Business Standards. This pre-meditated disruptions to travel, access to premises and
illness. My home office has high speed broadband for video conferencing and updated
secure software. I’ve just released a free video on business continuity planning to support
existing and new clients, sponsored by Clean Growth UK.
What is my outlook for the next few months?
I’m positive about change creating new business opportunities provided we adapt quickly to
the new environment. Many managers can use home-working time to take stock of risks and
impacts. This allows a re-plan to pivot resources for the challenges ahead. Whilst trades
requiring buyer travel are down, online services such as coaching, mediation and
trademarking have grown substantially.
My advice to businesses currently seeking funding
Keep track of evolving government support and the many new online pitching and
networking channels. Target private equity funders in your market. Use home work time to
reinforce evidence of your investability. Update your business continuity plan. Contact
qualified professionals who offer free and funded advice, like myself. We are happy to help.
4. WINNING LARGER CONTRACTS WITH BUSINESS CONTINUITY PLANNING (“BCP”)
Commercial bidders and Government spend over £175 Billion per year on external
contractors.It is now targeting to give at least 25% of this spend to local small to medium sized
enterprises and to make it easier for SME’s to bid by contracting such opportunities through a
new free online website portal showing public tenders.
The Civil Contingencies Act 2004 specifies all publicly funded work suppliers should have a
Business Continuity Plan. Defined by BS 25999-1 British Standards Institution’s Code of
Practice for Business Continuity Management, “BCP” is an holistic management process that
identifies potential threats to an organisation and the impacts to business operations that those
threats, if realised, might cause, and which provides a framework for building organisational
resilience with the capability for an effective response that safeguards the interests of its key
stakeholders, reputation, brand and value-creating activities”.
Tender Pre Qualification Questionnaires (PQQs) usually ask “Do you have a BCP?”
Increasingly business buyers and government departments, local authorities and other public
commissioners of work want evidence of a current BCP, in the same way as Health & Safety
and employment procedures are requested. BCPs do not always need to be certificated to
comply with BS25999, the British Standard for business continuity management, but they
should adhere to recommended BCP Quality Management procedures. A qualified risk
assessor will advise best options.
BCP enables winning public sector and larger commercial contracts, and also protects
directors and managers against personal liabilities. The Companies Act and Corporate
Manslaughter Act require directors to show due diligence, independent judgment and
reasonable care. BCP protects a business by preparing and planning against potential denial
of access to key business resources. A BCP will identify how to manage resources cost-
effectively, mitigate potential losses by prioritising key operational risks and the actions
required to address each risk.
BCP shows the resilience of a business, competitive advantage, helps win larger contracts,
can save money on insurance, facilitate financial funding and ensure faster disaster recovery.
It identifies exposures to internal and external threats, provides effective prevention and
recovery, improves competitive advantage and systems integrity.
Grant funded support is also available to help SME’s manage risk and Business Continuity
Planning
For more information contact Clive Bonny Clive@consult-smp.com 07973 799153
Clive is professionally qualified as a Certified Management Consultant in risk assessment and
offers initial consultations at no charge and without obligations
5. Case Study
Saving Jobs and Insurance Cover with A BCP
A small business has found a way to improve resilience and reduce insurance costs.
95% of business insurance policies will not cover small firm losses in the current
crisis. In 2018 £275 billion was paid out by UK businesses to insurers yet just £19
billion was paid back for general and commercial claims. Enterprise managers are
now sharing how a practical easily applied action makes a big difference.
UK manufacturer and wood designer Matchboard operates in partnership with an
external HR and Resilience service provider SME Advisor. Their managers
recognise that small firms are at the greatest risk in the current crisis due to tight
cashflow and lack of funding to cover immediate losses and costs. They work
collaboratively to identify and prioritise the highest risks to business interruption.
The resulting plan approved by a business resilience expert details immediate
Disaster Recovery actions and mitigates long-term potential risks with a Business
Continuity Plan. Their insurers accept this to mitigate interruption losses and give an
insurance premium discount. Paul Beard MD at SME Advisor says “This ensures
that the whole business can respond quickly to unexpected events like the recent
pandemic. The process takes just a couple of days and is managed remotely which
makes it highly cost-effective”.
Resilience expert Clive Bonny adds “The Civil Contingency Act specifies all publicly
funded work suppliers should have a Business Continuity Plan. This improves
marketing ability for all small firms into large resilient public sector and PLC supply
chains. A BCP improves resource management on a holistic operational basis. It
gives all employees more confidence in protecting jobs, specifies individual activities
to reduce risks, and can protect Directors and managers against personal liabilities”.
For more information contact
Clive Bonny Clive@consult-smp.com tele 07973 799153