This document provides information about writing press releases and connecting with the media. It discusses the objectives of understanding the role of media in careers and becoming comfortable with press releases. It also outlines tips for writing an effective press release, including its structure, language, and organization. The document provides an example press release and analyzes its components. It aims to help readers learn how to write press releases and obtain media coverage for their work.
Currently, investments in research and development in Africa are about 0.6% of the global total of R&D investment, significantly lower than other regions. One of the foremost strategies to address this knowledge imbalance would be the packaging of African knowledge products in such a way that they are available and accessible on the internet. There is no doubt that Africans are producing lots of knowledge in their informal conversation as in formal engagements of varying types. This knowledge is being produced daily in villages and urban spaces, by African government officials and businesses, by students and researchers. Traditional healers are also applying indigenous knowledge to offer cures for COVID-19. Thus, the problem from an African perspective is less that of knowledge production and more one of the gathering, packaging and dissemination of the knowledge.
This training present practical tools, platforms and strategies to effectively disseminate your research results to various stakeholders. It would help you make your research visible beyond academia and create more impact in society.
Planning for impact: Basic communication strategiesODI_Webmaster
This presentation from Jeff Knezovich of the Overseas Development Institute was given at a workshop held on research packaging at ESRF in Tanzania in August 2008. It was prepared for the Micro-level Perspectives of Growth project currently being undertaken by the University of Dar es Salaam Department of Economics. More information on the project can be found at http://www.esrftz.org/mlpg
Currently, investments in research and development in Africa are about 0.6% of the global total of R&D investment, significantly lower than other regions. One of the foremost strategies to address this knowledge imbalance would be the packaging of African knowledge products in such a way that they are available and accessible on the internet. There is no doubt that Africans are producing lots of knowledge in their informal conversation as in formal engagements of varying types. This knowledge is being produced daily in villages and urban spaces, by African government officials and businesses, by students and researchers. Traditional healers are also applying indigenous knowledge to offer cures for COVID-19. Thus, the problem from an African perspective is less that of knowledge production and more one of the gathering, packaging and dissemination of the knowledge.
This training present practical tools, platforms and strategies to effectively disseminate your research results to various stakeholders. It would help you make your research visible beyond academia and create more impact in society.
Planning for impact: Basic communication strategiesODI_Webmaster
This presentation from Jeff Knezovich of the Overseas Development Institute was given at a workshop held on research packaging at ESRF in Tanzania in August 2008. It was prepared for the Micro-level Perspectives of Growth project currently being undertaken by the University of Dar es Salaam Department of Economics. More information on the project can be found at http://www.esrftz.org/mlpg
Course Assignments In this course, you are expected to wri.docxvanesaburnand
Course Assignments
In this course, you are expected to write a 6–10-page research paper, outlining a communications
outreach campaign. The paper will also form the foundation for your voiceover PowerPoint
presentation, which is due in Module 7.
You may select one of two options to complete your paper:
Option 1
Think about the health care organization you work in, or an organization in your community with which
you are familiar. Assume that you are a mid-level manager and want to implement an outreach
campaign to target a particular group that is not accessing your services. You want to develop a
communications plan to create awareness of and cultivate buy-in for the service. An example might be
making hospice services available to the Native American community. You will need to present this plan
before your Board of Directors for approval. The fiscal climate is challenging, so you will need to use
available data to develop an evidence-based persuasive paper.
In your paper, you must address the following areas:
Describe the organization, including services provided and service region.
Describe for the board of directors the target group you want to bring in. If you are targeting a
particular service or product for the group, describe that as well.
Include demographic data for the region served by the organization, with particular focus on
current numbers and projected increases for certain cultural groups, if any. You may look at
many facets of culture here, including but not limited to ethnicity, race, age, socioeconomic
status, or gender. This data can be found on your state’s health department website.
Identify current communication technologies that you plan to use for this target group, and
explain your choices. If you cannot find a technology that is culturally or environmentally
appropriate for the group, explain why and describe other ways to reach out to the group.
Provide a rich and detailed description for your communication campaign to the board and
request approval. Your presentation should “sell” the Board on the communications campaign
for the target cultural group using what you consider to be the best currently available
technology.
Option 2
Think about the health care organization you work in, or an organization in your community with which
you are familiar. Assume that you are a manager for a hospital surgical unit and want to implement an
outreach campaign to market the availability of a new medical procedure, such as a heart, liver, renal,
bariatric, neurological, or other surgical procedure. You want to develop a communications plan to
create awareness of and cultivate buy-in for the service. An example might be robot-assisted cardiac
surgery. You will need to present this plan before your Board of Directors for approval. The fiscal climate
is challenging, so you will need to use available data to develop an evidence-based persuasive paper..
Public Scholarship Workshop - Tips and Tricks for AcademicsDamian Radcliffe
Workshop for Center for Latina/o and Latin American Studies at the University of Oregon on public scholarship, exploring why this matters, how you can engage in public scholarship (including areas of potential engagement) and tips for implementation.
Slides from the Workshop 'To Reach' held at the 10th anniversari symposium of the Association of Dutch Burn Centres in Soest. 11 october 2013
Held by Rob Baardse and Hein Zoete
This short preso shows a study about "Why do people participate in events?". We carried it out on the events we (Confected) supported and analysed the data accordingly. Along with the results we present solutions of how did we respond to these results as a company. Confected is happy that it can share this knowledge with you. We hope you will like it.
The success of your live presentation doesn't just depend on your public speaking style, but also on how engaging the content being presented is. For scientists, data rich presentations pose a unique challenge because they are often perceived as dull and uninspiring with most of the content focusing strictly on results. The truth is that motivating and engaging a broad audience is difficult to accomplish with just data.
For starters, to make your data rich presentations “come alive” you need to make sure you and your message, and not your PowerPoint slides, take center stage.
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Aquesta ponència, impartida a la Facultat de Ciències Polítiques i Sociologia de la UAB el 26.09.2017, en un seminari organitzat pel Grup ISOR (Investigacions en Sociologia de la Religió) tenia per objectiu mostrar recursos relacionats amb el web i els mitjans socials, destinats a incrementar la difusió, la visibilitat i l’impacte de la recerca del grup, així com a millorar la identitat digital del grup i dels investigadors que en formen part.
Course Assignments In this course, you are expected to wri.docxvanesaburnand
Course Assignments
In this course, you are expected to write a 6–10-page research paper, outlining a communications
outreach campaign. The paper will also form the foundation for your voiceover PowerPoint
presentation, which is due in Module 7.
You may select one of two options to complete your paper:
Option 1
Think about the health care organization you work in, or an organization in your community with which
you are familiar. Assume that you are a mid-level manager and want to implement an outreach
campaign to target a particular group that is not accessing your services. You want to develop a
communications plan to create awareness of and cultivate buy-in for the service. An example might be
making hospice services available to the Native American community. You will need to present this plan
before your Board of Directors for approval. The fiscal climate is challenging, so you will need to use
available data to develop an evidence-based persuasive paper.
In your paper, you must address the following areas:
Describe the organization, including services provided and service region.
Describe for the board of directors the target group you want to bring in. If you are targeting a
particular service or product for the group, describe that as well.
Include demographic data for the region served by the organization, with particular focus on
current numbers and projected increases for certain cultural groups, if any. You may look at
many facets of culture here, including but not limited to ethnicity, race, age, socioeconomic
status, or gender. This data can be found on your state’s health department website.
Identify current communication technologies that you plan to use for this target group, and
explain your choices. If you cannot find a technology that is culturally or environmentally
appropriate for the group, explain why and describe other ways to reach out to the group.
Provide a rich and detailed description for your communication campaign to the board and
request approval. Your presentation should “sell” the Board on the communications campaign
for the target cultural group using what you consider to be the best currently available
technology.
Option 2
Think about the health care organization you work in, or an organization in your community with which
you are familiar. Assume that you are a manager for a hospital surgical unit and want to implement an
outreach campaign to market the availability of a new medical procedure, such as a heart, liver, renal,
bariatric, neurological, or other surgical procedure. You want to develop a communications plan to
create awareness of and cultivate buy-in for the service. An example might be robot-assisted cardiac
surgery. You will need to present this plan before your Board of Directors for approval. The fiscal climate
is challenging, so you will need to use available data to develop an evidence-based persuasive paper..
Public Scholarship Workshop - Tips and Tricks for AcademicsDamian Radcliffe
Workshop for Center for Latina/o and Latin American Studies at the University of Oregon on public scholarship, exploring why this matters, how you can engage in public scholarship (including areas of potential engagement) and tips for implementation.
Slides from the Workshop 'To Reach' held at the 10th anniversari symposium of the Association of Dutch Burn Centres in Soest. 11 october 2013
Held by Rob Baardse and Hein Zoete
This short preso shows a study about "Why do people participate in events?". We carried it out on the events we (Confected) supported and analysed the data accordingly. Along with the results we present solutions of how did we respond to these results as a company. Confected is happy that it can share this knowledge with you. We hope you will like it.
The success of your live presentation doesn't just depend on your public speaking style, but also on how engaging the content being presented is. For scientists, data rich presentations pose a unique challenge because they are often perceived as dull and uninspiring with most of the content focusing strictly on results. The truth is that motivating and engaging a broad audience is difficult to accomplish with just data.
For starters, to make your data rich presentations “come alive” you need to make sure you and your message, and not your PowerPoint slides, take center stage.
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
Aquesta ponència, impartida a la Facultat de Ciències Polítiques i Sociologia de la UAB el 26.09.2017, en un seminari organitzat pel Grup ISOR (Investigacions en Sociologia de la Religió) tenia per objectiu mostrar recursos relacionats amb el web i els mitjans socials, destinats a incrementar la difusió, la visibilitat i l’impacte de la recerca del grup, així com a millorar la identitat digital del grup i dels investigadors que en formen part.
These slides address the process of writing an effective personal statement or essay for a graduate school application. The presentation addresses understanding the audience and the expectations, brainstorming, and developing your essay.
1. +
Making Connections with the
Media
Writing Press Releases
Margie Bohan, Dalhousie Writing Centre 2006
2. +
Seminar Objectives
n Makeyou more aware of the role of the media in
your career
n Makeyou more comfortable with the primary avenue
of contact with the media: the press release
n Give you an opportunity to analyze one
n Encourage you to come to the Writing Centre for
support and encouragement (E-mail us when you
are out in a practicum.)
3. +
The Media
n What are your experiences with the media?
n Why
would you need to connect with the media in
your professional role?
n What do you hope to accomplish through the media?
n What
could you do to be successful in obtaining
media coverage?
n What is the media interested in?
4. +
The Media Industry
n Newspapers – 24-48 hour turn-around but allow three weeks for
researched stories
n Magazines – two month lead time / seasonal significance
n Television – often interested in local content for talk shows / ask for
questions and prepare
n Radio – same as television
n Cable – cable shows feature local events / month lead time
n Internet/intranet links – ezines, company sites – often looking for
content – lead time varies, note demographics
n Listservs, blogs – good for special interest groups, lead time short
5. +
The Press Release
On the next four slides you will see a press release. As you read
it think about the following:
n 1. Structure – what do you see happening?
n 2. Sign-posts for the readers – What kinds are being used?
n 3. Language – What kind is used?
n 4. Message – What needs to be said?
n 5. You-attitude (language directed at the reader) – What makes this
message easy for the reader to understand?
6. +
Dalhousie Partners on New Pain
Product
Wednesday, February 08, 2006 : Halifax, Nova Scotia
Dalhousie University is pleased to announce that funding of $20,000.00
in support of Dr. Jana Sawynok’s pain research has been received as
part of a license agreement between Dalhousie and Epitome Analgesics
Inc. (Halifax, N.S.). To date Epitome and its sublicensee Epicept
Corporation of Englewood Cliffs, New Jersey have made contributions to
Dr. Sawynok’s research of $120,000.00.
Original research in Dr. Sawynok’s laboratory laid a key building block for
Epicept’s lead product EpiCept™ NP-1 Cream (amitriptyline 4% /
ketamine 2%) for peripheral neuropathy and post-herpetic neuralgia.
<-more->
7. +
Dalhousie Partners (page 2)
Peripheral neuropathy is a medical condition caused by damage to the
nerves in the peripheral nervous system. The peripheral nervous system
includes nerves that run from the brain and spinal cord to the rest of the
body. According to Datamonitor’s study “Stakeholder Insight:
Neuropathic Pain” published in February 2004, peripheral neuropathy
affects over 15 million people in the United States alone and is
associated with conditions that injure peripheral nerves, including herpes
zoster, or shingles, diabetes, HIV and AIDS and other diseases. It can
also be caused by trauma or may result from surgical procedures.
Peripheral neuropathy is usually first felt as tingling and numbness in the
hands and feet. Symptoms can be experienced in many ways, including
burning, shooting pain, throbbing or aching. Peripheral neuropathy can
cause intense chronic pain that, in many instances, is debilitating.
<-more->
8. +
Dalhousie Partners (page 3)
Epicept has completed Phase II clinical trials and plans to commence
Phase III pivotal trials in 2006, leading to FDA and worldwide approval of
EpiCept™ NP-1.
Dalhousie University, Dr. Sawynok and co-inventors are eligible to
receive milestone and maintenance payments and royalties on future
sales of EpiCept™ NP-1. This discovery and the potential of
EpiCept™ NP-1 represent a great partnership between fundamental
academic researchers and its industrial partners Epitome and Epicept,
said Dr. Ronald E. Layden, Executive Director of Industry Liaison and
Innovation at Dalhousie University. We are extremely pleased with our
partnership and hope for great success from Epicept s development
efforts for EpiCept™ NP-1.
<-more->
9. +
Dalhousie Partners (page 4)
About Dalhousie: Dalhousie is a comprehensive, research-intensive
university with more than 15,500 students. In The Scientist magazine, it
was recently named one of the best non-commercial places to work as a
scientific researcher outside the United States.
Media inquiries, contact:
Ronald E. Layden, Ph.D., Executive Director, Industry Liaison and
Innovation, Dalhousie University, ph: 902-494-3237, fax: 902-494-5189,
email: relayden@dal.ca
Andrew Munro, Epitome, ph: 902-492-1814, fax: 902-492-0013
<XXX>
10. +
Press Release Organization
n FOR IMMEDIATE RELEASE
n Contact:
n Contact Person, Company Name, Telephone Number / Fax Number
n E-mail address
n Website
n Headline
n City, province, date – opening paragraph
n (containing the who? what? when? where? why?)
n Rest of the story – Make it an interesting story for the reader! Be visual. Give
examples. Think of an unusual angle. Be grammatically correct and brief. Obtain
approval for use of material or quotes. Give:
n Information on product, service or event
n Benefits
n Uniqueness
n Quotes (testimonials, comments)
11. +
Organization (cont)
n More than one page: use < - more -> to indicate an additional page
n Top of the second page: use shortened title (page 2)
n Rest of the story
n Give contact information after the last paragraph
n Use < XXX > to indicate the end of the release
n Adapted from www.press-releasewriting.com/press-release-template.htm and How to Write a Press Release on www.infoscavenger.com/prtips.htm.