The document provides guidance on writing a personal statement for university applications. It includes sample responses to common questions asked in personal statements, such as why the applicant wants to study a particular subject, what skills they have gained from college and work experience, extracurricular activities, and personal qualities. The applicant expresses a passion for sports journalism and the media industry, a desire to learn about different cultures while reporting on football around the world, and skills in areas like teamwork, media production, research, and communication developed through college, work, and extracurricular projects.