A startup idea. This is an assignment completed during a marketing internship under Prof. Sameer Mathur, IIM Lucknow

1. Write Up!
Life over blogs and emotion

2. Let’s look around:
The blogging world

3. History
It's generally recognized that the first blog was
Links.net, created by Justin Hall, while he was a
Swarthmore College student in 1994. Of course, at
that time they weren't called blogs, and he just
referred to it as his personal homepage. It wasn't
until 1997 that the term “weblog” was coined.

4. Writing Spirits
● In a survey, the no. of blogs for a year was
concluded to 152 million in 2013.
● 300+ million users are there in Tumblr and last
year’s blog count was 380+ million.
● 74.65 million wordpress sites are active.

5. Tumblr
stats

6. Objective
Online social media writing and
reading platform.
Many writing options like
● Blogs
● Quotes
● Verses
● Short stories
● Serial stories
● Novels

7. What’s new then?

8. Suppose
● You want to write a serial story or some
quotes or any write-up under some
category or a continued part of previous
work and to make it easy for the viewers
to access.
● You are new to the writing world and
you have earned fame through your
writing, so you want to publish your
work.
● You are a publisher and you are looking
for a good work around.
● You are a book addict and you are
looking for a new good author to read.

9. Category Section
● The app Writeup! Provides a
category section, where you can
continue your serial story or
extend your story later.
● Viewers can easily access the
extended part or continuation
with the search bar available.

10. Concept of
novel in Writeup!
● Users will upload their
novel chapter wise.
● Each chapter will be
available for the
viewers segment, but
not the whole book.
● Publishers can directly
lookout for the most
trending piece of work
approved by the
viewers.
Writers
Stories in Writeup!
Publisher

11. Writeup! Vision
Writeup! would like to expand slowly,
and reach a download count of 100
million in one year and would like to
attract 300 million users in 3 years
and expand over geographically.
2018 2019 2020 2021

12. Goal step after specific years
1 year
10 million downloads in
google play store.
2 years
Atleast 100 million
blogs in this year.
4 years
350+ million users of
Writeup!

13. Milestones
For the first year
Feb 2018
Launching Writeup! in
the google play store
July 2018
Half a million download
in google play store.
October 2018
5 million users in
Writeup!
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

14. Target Market
● The app is fulfilling the blogging
desire in a simple designed and
attractive app and providing
unique features and an additional
feature of writing novels. Basically
all sorts of writing experience.
● This app can become a major
social media hub for the new
generation.
● This app will attract a lot of
publishers towards a new famous
piece of work.

15. Consumer target
● The company will target college
students, young writing spirits,
teen groups can boost the
publicity of an app if they like
the sole idea.
● Teenager group and writer
group should be the main
consumer base where the
company will do the branding,
thus this social media platform
can become the next top social
media platform.
● Book enthusiasts and
publishers will be attracted
towards the writing spirits and
all the blog fans will be
attracted towards this app after
proper branding.

16. Competitors
● Wordpress
● Tumblr
● Blogger

17. Point of parity
● Writeup! Provides a unique
platform for serial stories
and allows extension of
serial story category-wise.
● This app will attract
writers and publishers to a
common goal and provides a
platform for novel writing.
● Both the platform
provides writing
experience like blogs,
quotes, etc.
● Both the platform is
based on social media
blogging.
Point of
difference
Between Writeup! and tumblr/wordpress

18. Premium version$$
● Premium version will help you to access &
boost your piece of work for job purposes
& publishing purposes (like a job of
content writing).
● Monthly fees $4.
● You can get a job through a social media
platform.

19. Branding

20. Promotion
● Best branding with zero investment is possible with social media
platform.
● Region wise we start branding in facebook and promoting among
college groups in facebook and other social media platforms.
● Youtube is a good choice of promotion platform, as nowadays teen
groups spends much time in youtube and by this platform, we can
gain a good exposure in a short time.
● Promotion in twitter, pinterest and instagram can lead to a
global exposure in a shot span of time

21. Revenue
● As the app viewers
increases, the advertisement
demand will also go high
increasing the revenue of
the company.
● As a large social media hub
this app will attract many
publishers hence the ad
portfolio as facebook and
youtube.

22. Plan Implementation
2014 2015
Feb 2018
Launching Writeup! in
google play store
Jan 2019
10 million downloads goal
May 2019
Strong exposure world-
wide.
Dec 2019
100 million writeups by the
end of 2019 in one year.

23. Writeup!
Life over blogs and emotions
February 2018

25. Disclaimer
Created by Tanumoy Ghosh, IIEST Shibpur
During a marketing internship under the guidance of
Prof. Sameer Mathur, IIM Lucknow