WORLDS TOP 5 BEERS
AMERICAN BEER
<ul><li>Country of origin  United States </li></ul><ul><li>It was manufactured by Anhouser Busch. </li></ul><ul><li>And in...
TARGETED CONSUMERS <ul><li>Its targeted market is  21 years old people </li></ul><ul><li>& people that are fun loving, car...
SUB BRANDS <ul><li>Budweiser  </li></ul><ul><li>Budweiser select  </li></ul><ul><li>Budweiser select 55 </li></ul><ul><li>...
FEATURE   Budweiser beer known for best   tasting and most satisfying beer.
PRICING STRATEGY <ul><li>Non- pricing marketing approach. </li></ul><ul><li>Cost based pricing </li></ul><ul><li>Cost plus...
POSITIONING STRATEGY <ul><li>Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets...
MARKETING & PROMOTION <ul><li>Television commercials. </li></ul><ul><li>Radio broadcast. </li></ul><ul><li>Web site promot...
CHANNEL STRATEGY <ul><li>Because of mass consumers there are thousands of retailers so Budweiser is sold from  Producer  t...
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Worlds top 5 beers

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Worlds top 5 beers

  1. 1. WORLDS TOP 5 BEERS
  2. 2. AMERICAN BEER
  3. 3. <ul><li>Country of origin United States </li></ul><ul><li>It was manufactured by Anhouser Busch. </li></ul><ul><li>And introduced by Adolphus Busch in 1876. </li></ul><ul><li>Alcohol by volume is 5 %. </li></ul><ul><li>30% rice in addition to hops & barley. </li></ul>
  4. 4. TARGETED CONSUMERS <ul><li>Its targeted market is 21 years old people </li></ul><ul><li>& people that are fun loving, care free that </li></ul><ul><li>Drink beer on occasion or daily basis . </li></ul>
  5. 5. SUB BRANDS <ul><li>Budweiser </li></ul><ul><li>Budweiser select </li></ul><ul><li>Budweiser select 55 </li></ul><ul><li>Budweiser Ale </li></ul><ul><li>Budweiser chelada </li></ul><ul><li>Bud light. </li></ul>
  6. 6. FEATURE Budweiser beer known for best tasting and most satisfying beer.
  7. 7. PRICING STRATEGY <ul><li>Non- pricing marketing approach. </li></ul><ul><li>Cost based pricing </li></ul><ul><li>Cost plus strategy </li></ul><ul><li>multiple unit marketing </li></ul><ul><li>By bringing price just above the competitor. </li></ul>
  8. 8. POSITIONING STRATEGY <ul><li>Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors. </li></ul><ul><li>Known for its humorous advertising campaigns that make noise. </li></ul><ul><li>By organizing Social responsible Campaigns. </li></ul>
  9. 9. MARKETING & PROMOTION <ul><li>Television commercials. </li></ul><ul><li>Radio broadcast. </li></ul><ul><li>Web site promotions </li></ul><ul><li>By sponsoring events like </li></ul><ul><li>English Premier League </li></ul><ul><li>British basketball league. </li></ul><ul><li>Major league soccers. </li></ul>
  10. 10. CHANNEL STRATEGY <ul><li>Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers . </li></ul>

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