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Beer

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Beer

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  2. 2. INTRODUCTION<br />William & Ralph Foster: 1887<br />Headquarters: Melbourne, Australia.<br />Largest selling Australian beer.<br />Also deliver: Wine, Spirits & Ciders.<br />Over 150 brands.<br />Available in more than 150 countries.<br />
  3. 3. SUB BRANDS<br />FOSTERS LAGER:<br />-Bright, Golden colour.<br />-Light malt aroma: a moderate aroma with full malty character.<br />-Clean hops finish: 5% alcohol by volume.<br />Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.<br />
  4. 4. FOSTERS PREMIUM ALE<br />-Brilliant copper colour.<br />-Caramel & Fruit aroma: slightly sweet character.<br />-Smooth caramel finish: 5.5% alcohol by volume.<br />Available in 25.4 oz oil can.<br />
  5. 5. PROMOTION<br />Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener.<br />They also sponsors:<br />AFL(Australian Football League)<br />NRL(National Rugby League)<br />Horse Racing<br />Australian cricket<br />Financial support to non-profit organisations.<br />
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  7. 7. INTRODUCTION<br />Founded by Thomas Carling in London, 1840.<br />William & John Carling later took over the company.<br />
  8. 8. RECORD SALES<br />1999: Sales of 1 billion pints (568 ml)<br />2007: 2.3 billion pints in UK & 6 billion worldwide.<br />2009: 4.1 billion pints in UK & 11.6 billion pints worldwide.<br />2010: 17.6 billion pints worldwide.<br />
  9. 9. INDUSTRY POSITION<br />1949: 62nd<br />1950: 49th<br />1951: 34th<br />1952: 20th<br />1953: 19th<br />1954: 13th<br />1955: 8th<br />
  10. 10. PROMOTION<br />They are the official sponsors of <br />- Scottish national football team.<br />- Football league cup.<br />From 2010-2011 they will sponsor scottish cup.<br />
  11. 11. THANKS<br />

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