World Social Media Forum Singapore (Gerd Schenkel)
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The document discusses UBank, a direct bank launched by National Australia Bank in 2008. It provides an overview of UBank's use of social media, including maintaining pages on Facebook, Twitter, and YouTube. It then describes UBank's launch of a new savings account in August, which utilized an integrated advertising campaign along with announcements on social media. The social media launch resulted in sales volumes that exceeded targets in the first two days.
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World Social Media Forum Singapore (Gerd Schenkel)
- 3. Agenda About UBank UBank’s use of social media Recent social media-based product launch (c) UBank - National Australia Bank
- 6. Agenda About UBank UBank’s use of social media Recent social media-based product launch (c) UBank - National Australia Bank
- 8. UBank MoneyBox UBank MoneyBox Channel MoneyBox Series of Webisodes ~50,000 views in 8 months (c) UBank - National Australia Bank
- 9. UBank Facebook Page ~3,200 fans (c) UBank - National Australia Bank
- 11. Social media is integral to how we engage (c) UBank - National Australia Bank
- 12. Agenda About UBank UBank’s use of social media Recent social media-based product launch (c) UBank - National Australia Bank
- 13. On 6 August we launched a new savings account (c) UBank - National Australia Bank
- 15. Launch announcement (c) UBank - National Australia Bank
- 16. Post launch viral marketing (c) UBank - National Australia Bank
- 17. Post launch engagement on Ozbargain message board Customers helping each other (c) UBank - National Australia Bank
- 18. Post launch engagement on Ozbargain message board UBank providing customer support (c) UBank - National Australia Bank
- 19. Post launch engagement on Twitter UBank providing feedback on customers’ improvement suggestions Customers endorsing USaver product Customers raising issues (c) UBank - National Australia Bank
- 20. Post launch engagement on Twitter Customers providing feedback UBank providing support Taking individual issues into private phone channel (c) UBank - National Australia Bank
- 21. Integrated advertising campaign: TV (c) UBank - National Australia Bank
- 22. Integrated advertising campaign: Outdoor (c) UBank - National Australia Bank
- 23. Integrated advertising campaign: Facebook (c) UBank - National Australia Bank
- 26. The end. (c) UBank - National Australia Bank