The document summarizes the online discussion around London's Boris bike scheme over two periods - launch week and week 7. It finds that volume peaked at launch and stabilized over time. Positive sentiment grew from launch to week 7 as more people tweeted positively about their experiences. Key themes discussed included site glitches early on and calls later for helmet requirements.
This document discusses the concept of sharing in the digital age. It explores non-market areas versus the possibilities of markets, and value versus solutions. It examines incentive structures around materials, creation opportunities, and reputation in various domains including culture, the economy, and communities. Creative Commons and open licensing are presented as ways to enable sharing while still providing attribution. Examples are given of open art, education, business, government, and media initiatives that use Creative Commons and open principles.
TikTok, the video-based social media app, usually conjures visions of teens mimicking the latest dance craze, but it’s probably better described as short attention span YouTube. In 2017, ByteDance, the Chinese-owned parent company of TikTok, acquired the Musical.ly app, which had gained a toehold with an under-18 demographic by becoming a replacement for the comedy-oriented Vine app along with a burgeoning lip-synching community.
This document provides a summary of research conducted on Bay Area Bike Share. The research included interviews with both users and non-users of the service, as well as personal experiences using Bay Area Bike Share. Key findings included that some people struggled with how to use the bikes, stations were often full or empty during peak hours, and the 30 minute time limit and payment system were inconvenient for some. The document then outlines an action plan with recommendations to address these issues, such as organizing a racing event to promote the brand and increase awareness of how to use the service, holding a video contest to teach people how to use the bikes, and installing technology on docks and vans to better rotate bikes between stations.
Ben Stroud conducted a social media audit when he joined GMG Radio in 2010 and found they had too many inactive and inconsistent social media accounts. He restructured their accounts, implementing steering groups and a social forum to oversee content and measure engagement. This increased their social media reach significantly over two years, with over 1000% growth on Facebook, referral traffic increasing 31-66%, and engagement growing on all platforms. The changes professionalized and consolidated their social media presence.
Wave 4 - Power to the People | UM | Social Media TrackerUM Wave
This document summarizes findings from a social media tracker survey conducted in March 2009 (Wave 4). Some key findings include:
1. While passive online activities like viewing videos/listening to audio have plateaued, active participation on social media continues to grow, especially on social networking sites which are becoming hubs for a wide range of online activity.
2. Blogging readership has reached saturation in many markets but active blogging behaviors like starting blogs continues to grow. Asia and emerging markets lead in blogging participation rates.
3. Social networking contacts have risen 40% in the last year, with social networks now the largest source of people's online friend networks. China has the largest blogging population size globally due
This is my first assginment for the 'massive online open course' called TechniCity (https://www.coursera.org/course/techcity). This is a project proposal for the class focusing on a mobile app to improve reporting dangerous streets/ intersections and areas of the city requiring maintenance service.
The document provides information on features, income, and personal experiences with several social media/e-commerce platforms:
1) Facebook allows chatting, friending, liking posts, messaging, and notifications. It had 901M monthly users in Q1 2012 and earned $137M that quarter.
2) Myntra is an Indian online retailer focusing on fashion. It earns over $1.9M annually with nearly 285M yearly visits.
3) eBay has feedback, buyer protection, and fraud protection. It earned $3.3B in Q1 2012 with $570M in net income.
The document discusses three types of audience responses to media texts: participatory, cultural competence, and fan culture.
1) It analyzes the Britain's Got Talent app released in 2014 that allowed over 1 million users to participate by buzzing in and voting during the live shows, seeing national voting statistics, and interacting on a live Twitter feed. This brought viewers together in a national discussion.
2) It examines the cultural competence within the niche YouTube MotoVlogging community, where viewers understand motorcycle terminology and culture discussed in videos and can relate to the experiences of riding.
3) It describes the brony fan culture of adults who are fans of the children's show My Little Pony. The fan culture
This document discusses the concept of sharing in the digital age. It explores non-market areas versus the possibilities of markets, and value versus solutions. It examines incentive structures around materials, creation opportunities, and reputation in various domains including culture, the economy, and communities. Creative Commons and open licensing are presented as ways to enable sharing while still providing attribution. Examples are given of open art, education, business, government, and media initiatives that use Creative Commons and open principles.
TikTok, the video-based social media app, usually conjures visions of teens mimicking the latest dance craze, but it’s probably better described as short attention span YouTube. In 2017, ByteDance, the Chinese-owned parent company of TikTok, acquired the Musical.ly app, which had gained a toehold with an under-18 demographic by becoming a replacement for the comedy-oriented Vine app along with a burgeoning lip-synching community.
This document provides a summary of research conducted on Bay Area Bike Share. The research included interviews with both users and non-users of the service, as well as personal experiences using Bay Area Bike Share. Key findings included that some people struggled with how to use the bikes, stations were often full or empty during peak hours, and the 30 minute time limit and payment system were inconvenient for some. The document then outlines an action plan with recommendations to address these issues, such as organizing a racing event to promote the brand and increase awareness of how to use the service, holding a video contest to teach people how to use the bikes, and installing technology on docks and vans to better rotate bikes between stations.
Ben Stroud conducted a social media audit when he joined GMG Radio in 2010 and found they had too many inactive and inconsistent social media accounts. He restructured their accounts, implementing steering groups and a social forum to oversee content and measure engagement. This increased their social media reach significantly over two years, with over 1000% growth on Facebook, referral traffic increasing 31-66%, and engagement growing on all platforms. The changes professionalized and consolidated their social media presence.
Wave 4 - Power to the People | UM | Social Media TrackerUM Wave
This document summarizes findings from a social media tracker survey conducted in March 2009 (Wave 4). Some key findings include:
1. While passive online activities like viewing videos/listening to audio have plateaued, active participation on social media continues to grow, especially on social networking sites which are becoming hubs for a wide range of online activity.
2. Blogging readership has reached saturation in many markets but active blogging behaviors like starting blogs continues to grow. Asia and emerging markets lead in blogging participation rates.
3. Social networking contacts have risen 40% in the last year, with social networks now the largest source of people's online friend networks. China has the largest blogging population size globally due
This is my first assginment for the 'massive online open course' called TechniCity (https://www.coursera.org/course/techcity). This is a project proposal for the class focusing on a mobile app to improve reporting dangerous streets/ intersections and areas of the city requiring maintenance service.
The document provides information on features, income, and personal experiences with several social media/e-commerce platforms:
1) Facebook allows chatting, friending, liking posts, messaging, and notifications. It had 901M monthly users in Q1 2012 and earned $137M that quarter.
2) Myntra is an Indian online retailer focusing on fashion. It earns over $1.9M annually with nearly 285M yearly visits.
3) eBay has feedback, buyer protection, and fraud protection. It earned $3.3B in Q1 2012 with $570M in net income.
The document discusses three types of audience responses to media texts: participatory, cultural competence, and fan culture.
1) It analyzes the Britain's Got Talent app released in 2014 that allowed over 1 million users to participate by buzzing in and voting during the live shows, seeing national voting statistics, and interacting on a live Twitter feed. This brought viewers together in a national discussion.
2) It examines the cultural competence within the niche YouTube MotoVlogging community, where viewers understand motorcycle terminology and culture discussed in videos and can relate to the experiences of riding.
3) It describes the brony fan culture of adults who are fans of the children's show My Little Pony. The fan culture
The document discusses the characteristics of the "bank of the future" and provides examples from UBank, a direct bank launched by National Australia Bank. It notes that the bank of the future leverages consumer trends, utilizes new technologies for customers, and puts the customer experience at the center. UBank is given as an example that focuses on customer experience, uses streamlined digital processes, and integrates social media engagement.
- The document is a slide presentation from the Institutional Web Management Workshop 2010 that provides an overview and history of the event as well as discussion of current challenges and the future.
- It discusses how the IWMW event has been held annually since 1997 to provide a forum for UK higher education institutions to discuss web management best practices and innovations.
- Recent budget cuts and changing priorities threaten the sustainability of the event, raising questions around reducing its length, making it virtual, or allowing commercial alternatives. The role of professional networks and adapting to change are emphasized.
The document discusses the use of social media by government organizations and provides recommendations. It notes that Generation Y expects engagement through social media and provides examples of how Barack Obama's 2008 presidential campaign and Brian Cowen's radio interview response spread rapidly on social media. It recommends that government organizations listen to social media conversations and engage and respond when appropriate to address issues.
Student contacted me about creating a visualiser for their shoe brand. I created a range of visuals to showcase the brand.
Matt Houghton: Here are some of the visuals I created for the shoe brand visualiser:
[IMAGES OF SHOE VISUALS]
The visuals included product shots, lifestyle imagery and flat lays to help showcase the brand and products. Let me know if you need any other information!
Social Media Campaign Proposal for CitiBikeRuochen CHENG
Citi Bike is New York City's bike sharing system that aims to provide transportation around the city. With an influx of funding, Citi Bike plans to expand into new neighborhoods in 2015. The document provides a SWOT analysis and discusses Citi Bike's competitors. It recommends increasing Citi Bike's social media presence on platforms like Twitter and Instagram to engage more users, strengthen its brand, and increase annual memberships as the system expands into new areas. Key performance indicators include increased social media followers and positive sentiment toward Citi Bike.
This document summarizes a roundtable discussion on social networking in the automotive industry. Several panelists gave their perspectives on social networking, stating that it should be about relationship building rather than direct sales, and that the technology allows businesses to scale relationships. Best practices discussed included creating an authoritative online presence, building trust, managing brand reputation, and leveraging social media to drive traffic. Emerging areas mentioned were location-based services and using social media to resolve customer complaints.
Presentation to Voluntary Action Sheffield. Background to Social Media / Web 2.0 and how Local Infrastructure / Local Support Organisations are now using Social Media
World Social Media Forum Singapore (Gerd Schenkel)Gerd Schenkel
The document discusses UBank, a direct bank launched by National Australia Bank in 2008. It provides an overview of UBank's use of social media, including maintaining pages on Facebook, Twitter, and YouTube. It then describes UBank's launch of a new savings account in August, which utilized an integrated advertising campaign along with announcements on social media. The social media launch resulted in sales volumes that exceeded targets in the first two days.
The document summarizes an online community engagement strategy for LG to build relationships with bloggers and online influencers. The strategy involves creating an LG blog and actively participating in online discussions to build credibility over time. It then suggests obtaining positive product reviews from influencers and amplifying those reviews across blogs and social media to increase brand awareness and consideration of LG products. Relationship building with key online opinion leaders is the long-term goal.
Bullet pr social media & digital enagagement, future of real estate sept 2010Nicholaso
New Zealand social media and digital engagement strategy; presented to Future of Real Estate conference, Waipuna Lodge, Auckland, New Zealand, 3 Sept 2010
Presentation deals with the understanding on how spending and saving time support the perceived value of the online or printed version of the magazine, Group Leisure in the UK.
The outcome of this study was paramount for the publishing industry and online journalism.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Example Argumentative Essay On Abortion. Online assignment writing service.Christine Muller
Here are the key pros and cons of therapeutic cloning that should be addressed in an essay on this topic:
Pros:
- It could help treat currently incurable diseases by generating patient-matched stem cells and tissues to replace damaged or diseased cells. This would reduce the risk of transplant rejection.
- It may help further scientific understanding of how cells and tissues develop, function and age, providing insights into the causes and potential treatments of many diseases.
- Advocates argue that the potential medical benefits justify further research into this area.
Cons:
- The cloning process is still inefficient and not well understood, with low success rates. More research is needed to optimize the procedure.
- There are ethical concerns
Digital Marketing Analytics of the Fashion Distributor OTTE New YorkKaren Bao
This individual project aims to solve the following problems:
1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms?
2. How to trigger online response, interaction and word of mouth related to this brand?
Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed?
3. How to take advantage of the unique designer network?
With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors' website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above.
During this one-hour taster, social media practitioners Sally Hems (Oakleaf Communications) and Matt Anderson (Montage Communications) explain the opportunities and pitfalls presented by social media. They’ll provide tips on maximising its potential and explain how best to integrate it within your PR & Communications strategy. This will be illustrated through examples of campaigns they’ve delivered for clients including the Commonwealth Foundation and South West RDA.
Matt Anderson Twitter - @PRBristolblog
Sally Hemms - @sallyhemms
A social media strategy is proposed to promote biking and paddling tours across Vermont. The strategy would create a social media platform to build a sense of community around sharing information about bike rides and paddling locations. The key aspects of the strategy include monitoring social media conversations, actively engaging and participating in discussions, and influencing others by not rushing the process and building real connections with people. The goals are to generate traffic to a website and blog by sharing content such as blogs, videos, photos and personal experiences of biking and paddling tours across Vermont.
VOD usage is growing, especially among older age groups, but it still represents a small portion of overall viewing. Catch-up services like the BBC iPlayer are very popular drivers of online video consumption. Most viewing of online video is incremental to broadcast TV rather than replacing it. Monetizing VOD remains a challenge, as consumers are generally unwilling to pay subscription fees for online content. Advertising is currently the main revenue model, but new social and multi-platform viewing behaviors may open up future opportunities.
The document discusses the characteristics of the "bank of the future" and provides examples from UBank, a direct bank launched by National Australia Bank. It notes that the bank of the future leverages consumer trends, utilizes new technologies for customers, and puts the customer experience at the center. UBank is given as an example that focuses on customer experience, uses streamlined digital processes, and integrates social media engagement.
- The document is a slide presentation from the Institutional Web Management Workshop 2010 that provides an overview and history of the event as well as discussion of current challenges and the future.
- It discusses how the IWMW event has been held annually since 1997 to provide a forum for UK higher education institutions to discuss web management best practices and innovations.
- Recent budget cuts and changing priorities threaten the sustainability of the event, raising questions around reducing its length, making it virtual, or allowing commercial alternatives. The role of professional networks and adapting to change are emphasized.
The document discusses the use of social media by government organizations and provides recommendations. It notes that Generation Y expects engagement through social media and provides examples of how Barack Obama's 2008 presidential campaign and Brian Cowen's radio interview response spread rapidly on social media. It recommends that government organizations listen to social media conversations and engage and respond when appropriate to address issues.
Student contacted me about creating a visualiser for their shoe brand. I created a range of visuals to showcase the brand.
Matt Houghton: Here are some of the visuals I created for the shoe brand visualiser:
[IMAGES OF SHOE VISUALS]
The visuals included product shots, lifestyle imagery and flat lays to help showcase the brand and products. Let me know if you need any other information!
Social Media Campaign Proposal for CitiBikeRuochen CHENG
Citi Bike is New York City's bike sharing system that aims to provide transportation around the city. With an influx of funding, Citi Bike plans to expand into new neighborhoods in 2015. The document provides a SWOT analysis and discusses Citi Bike's competitors. It recommends increasing Citi Bike's social media presence on platforms like Twitter and Instagram to engage more users, strengthen its brand, and increase annual memberships as the system expands into new areas. Key performance indicators include increased social media followers and positive sentiment toward Citi Bike.
This document summarizes a roundtable discussion on social networking in the automotive industry. Several panelists gave their perspectives on social networking, stating that it should be about relationship building rather than direct sales, and that the technology allows businesses to scale relationships. Best practices discussed included creating an authoritative online presence, building trust, managing brand reputation, and leveraging social media to drive traffic. Emerging areas mentioned were location-based services and using social media to resolve customer complaints.
Presentation to Voluntary Action Sheffield. Background to Social Media / Web 2.0 and how Local Infrastructure / Local Support Organisations are now using Social Media
World Social Media Forum Singapore (Gerd Schenkel)Gerd Schenkel
The document discusses UBank, a direct bank launched by National Australia Bank in 2008. It provides an overview of UBank's use of social media, including maintaining pages on Facebook, Twitter, and YouTube. It then describes UBank's launch of a new savings account in August, which utilized an integrated advertising campaign along with announcements on social media. The social media launch resulted in sales volumes that exceeded targets in the first two days.
The document summarizes an online community engagement strategy for LG to build relationships with bloggers and online influencers. The strategy involves creating an LG blog and actively participating in online discussions to build credibility over time. It then suggests obtaining positive product reviews from influencers and amplifying those reviews across blogs and social media to increase brand awareness and consideration of LG products. Relationship building with key online opinion leaders is the long-term goal.
Bullet pr social media & digital enagagement, future of real estate sept 2010Nicholaso
New Zealand social media and digital engagement strategy; presented to Future of Real Estate conference, Waipuna Lodge, Auckland, New Zealand, 3 Sept 2010
Presentation deals with the understanding on how spending and saving time support the perceived value of the online or printed version of the magazine, Group Leisure in the UK.
The outcome of this study was paramount for the publishing industry and online journalism.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Example Argumentative Essay On Abortion. Online assignment writing service.Christine Muller
Here are the key pros and cons of therapeutic cloning that should be addressed in an essay on this topic:
Pros:
- It could help treat currently incurable diseases by generating patient-matched stem cells and tissues to replace damaged or diseased cells. This would reduce the risk of transplant rejection.
- It may help further scientific understanding of how cells and tissues develop, function and age, providing insights into the causes and potential treatments of many diseases.
- Advocates argue that the potential medical benefits justify further research into this area.
Cons:
- The cloning process is still inefficient and not well understood, with low success rates. More research is needed to optimize the procedure.
- There are ethical concerns
Digital Marketing Analytics of the Fashion Distributor OTTE New YorkKaren Bao
This individual project aims to solve the following problems:
1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms?
2. How to trigger online response, interaction and word of mouth related to this brand?
Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed?
3. How to take advantage of the unique designer network?
With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors' website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above.
During this one-hour taster, social media practitioners Sally Hems (Oakleaf Communications) and Matt Anderson (Montage Communications) explain the opportunities and pitfalls presented by social media. They’ll provide tips on maximising its potential and explain how best to integrate it within your PR & Communications strategy. This will be illustrated through examples of campaigns they’ve delivered for clients including the Commonwealth Foundation and South West RDA.
Matt Anderson Twitter - @PRBristolblog
Sally Hemms - @sallyhemms
A social media strategy is proposed to promote biking and paddling tours across Vermont. The strategy would create a social media platform to build a sense of community around sharing information about bike rides and paddling locations. The key aspects of the strategy include monitoring social media conversations, actively engaging and participating in discussions, and influencing others by not rushing the process and building real connections with people. The goals are to generate traffic to a website and blog by sharing content such as blogs, videos, photos and personal experiences of biking and paddling tours across Vermont.
VOD usage is growing, especially among older age groups, but it still represents a small portion of overall viewing. Catch-up services like the BBC iPlayer are very popular drivers of online video consumption. Most viewing of online video is incremental to broadcast TV rather than replacing it. Monetizing VOD remains a challenge, as consumers are generally unwilling to pay subscription fees for online content. Advertising is currently the main revenue model, but new social and multi-platform viewing behaviors may open up future opportunities.
5. History Graph Joining the Two Periods Brandwatch.com 2010 Presence peaks at Launch, and stabilizes quickly and is sustained "Barclays Cycle Hire is currently suspended. We will let customers know when it returns to service.." hmmm London Cycle Hire back up, rode one home from Soho->Vauxhall. Bit clunky, very heavy but not so bad!” I hired a Barclays bike out for the first time the other day, great fun but rather dull in appearance! "Schemes like the Barclays Cycle Hire project are great but some kind of helmet is surely imperative when users have to travel on such busy roads”
6.
7. Sentiment Reading - Period Comparison Brandwatch.com 2010 Launch Week 7 th Week Launch Week 7 th Week Volume peaks in Launch Week, as expected, and then stabilizes at approx. 33% of this peak by week 7 Positive and, to a lesser degree, negative feeling increases over weeks
8.
9. Week 7 – Positive feedback has grown, out-running negative Brandwatch.com 2010 Compared to Launch Week, sentiment toward the bike scheme by Week 7 has polarised to a significant degree. Volume and Sentiment profile day-by-day during Week 7
10. Topic Clouds Brandwatch.com 2010 Topic clouds present graphically the relative size of those terms, words and themes that prevail around the target subject – In this case, Boris’s Bikes
11.
12.
13. The Most Influential Sites over entire 7 week period Brandwatch.com 2010 Public feedback on Twitter , Google buzz, Facebook dominates news platforms ‘ MozRank’ measures the influence of the site, by determining the number and credibility of sites linking to it (score from 1 to 10 - 10 is best. A score of 7 is very good)
16. Twitter Focus Week 7 Brandwatch.com 2010 Though overall size of discussion has settled to approx. 30% of Launch Week numbers, the relative size of positive opinion expressed on Twitter has increased significantly. The nature of tweeting means this positive feedback is being made ‘live’ – by ‘front-line users, experiencing the bike scheme in action.
17. Twitter – Key Positive, Negative, Neutral Mention Launch Week Brandwatch.com 2010 Tweets cited here are not only highly representative of a prevailing theme, but are also influential because attracting the greatest number of followers Positive – racks empty, so popular already / “Amazing” / “Love new Barclays Cycle Hire
18. Twitter – Key Positive, Negative, Neutral Mention Launch Week Brandwatch.com 2010 Negative – Barclays sponsorship resented – Paris Velo more “elegant” / site down / racks full, no where to park
19. Twitter – Key Positive, Negative, Neutral Mentions Launch Week Brandwatch.com 2010 Neutral – “Can we have one in Brighton please?” / suggest text notification of half hour session start / bike “clunky, very heavy but not so bad!” / suggest 2 more gears. Bell…
20. Twitter – Key Positive, Negative, Neutral Mentions Week 7 Brandwatch.com 2010 Positive - so few bikes have gone missing, in contrast to Paris / Bikes are safe, so few accidents / Good web apps / users joking about trying to do jumps and tricks, docking hands free – signs of becoming enamoured?
21. Twitter – Key Positive, Negative, Neutral Mentions Week 7 Brandwatch.com 2010 Negative – hire should include helmets / Boris v. ken = bikes begrudged / No free rack spaces! / overcharging on multi key use?
23. Discussion Picture during Launch Week Brandwatch.com 2010 Below we offer example mentions typical of the most lively issues. We provide the full url for each mention, plus the prevailing sentiment reading for the issue Issue Representative site type & Full URL Sentiment Service and system glitches: “Again website unavailable” http://twitter.com/nicholasfrost/statuses/20093053592 Negative While Paris has elegant Velib, London wakes up Barclays Blue http://twitter.com/TheDmacG/statuses/19898636091 Negative Boris refunding thousands of pounds after hit by glitches http://www.facebook.com/topic.php?uid=2204609276&topic=42404&post=1065472 Negative General excitement – enthusiasm: ‘I'm really happy to say we've taken up the 'Boris Bike Challenge'! http://www.google.com/buzz/redpogo/TZeQQqyL4DR/Riding-the-New-London-Bicycle-Rental-TreeHugger Positive No spare slots for returning bikes http://www.flickr.com/photos/ambernectar/4843184546/ Negative Bit of a teething problem with my key, but then all good! http://www.google.com/buzz/107668522414426237468/JtHpbKNhCE6/jimmy-Great-first-ride-on-the-cycle-hire-scheme Neutral / Positive “ Boris' bikes look great” http://www.google.com/buzz/nickbutcher/2XAXJgHf1Qw/crafty-Boris-bikes-look-great-but-bit-worried Positive
24. Discussion Picture during Week 7 Brandwatch.com 2010 Below we offer example mentions typical of the most lively issues. We provide the full url for each mention, plus the prevailing sentiment reading for each issue Issue Representative site type & Full URL Sentiment Call to extend scheme to Stockwell and south of river from residents http://www.facebook.com/note.php?note_id=439065769206&comments Neutral / Positive 1,300 Boris bikes are not being used two months since launch http://www.facebook.com/permalink.php?story_fbid=127396700645500&id=114373485281155 Negative "Londoners' enthusiasm and inherent honesty is in contrast to light-fingered Parisians. May it continue." http://www.facebook.com/permalink.php?story_fbid=436160785613&id=57482865613 Positive “ ...the time-honoured medium of funny stickers. Invasion of the Boris Bikes” http://www.google.com/buzz/jstadum/1swA3WMPWJq/Stickering-Londons-Barclays-bicycles-Boing-Boing Neutral “ ...Boris bike scheme urged to include helmets after two riders injured” http://www.telegraph.co.uk/wirecopy/8020258/Boris-bike-scheme-urged-to-include-helmets-after-two-riders-injured.html Negative Barclays Bicycle Hire scheme, affectionately known to locals as the 'Boris Bikes' http://www.prlog.org/10948204-intercontinental-london-park-lane-first-to-offer-free-boris-bikes-to-guests.html Neutral
25. Issues that have grown or fallen in discussion volume by Week 7 Brandwatch.com 2010
26. Appendix Brandwatch.com 2010 Search String Cycle Hire Scheme "Boris's bike" OR "boris's bikes" OR "boris bike" OR "boris bikes" OR "barclays Cycle Hire" OR "london bikes scheme" OR "london bike scheme" OR "Boris bike scheme"~6 OR "london cycle hire" OR "boris's bike hire"~6 OR "cycle hire scheme" OR "bike hire london"~6 OR "hiring bike london"~5 OR "hire bike london" OR "Boris bike"~4 NOT "working and investing for longer, selected some investment trusts, and rode"