The document outlines the principles, functions, and benefits of fair trade, emphasizing its aim to empower producers in developing countries and promote sustainability through ethical practices. It describes the various fair trade products, the World Fair Trade Organization's code of practice, and statistics highlighting the impact of fair trade on farmers and workers. Additionally, it addresses challenges and criticisms of fair trade, including its ethical basis and selling techniques.

1. World Fair Trade
Team Joint Concern

2.  What does fair trade mean?
 Fair trade products
 Functions of fair trade
 Fair trade principles
 Fair trade movements
 Aims of fair trade
 WFTO code of practice
 Fair trade benefits
 Fair trade award
 Fair trade certification
 Company that use fair trade
 Countries where fair trade works
 Criticism
Learning Objectives

3. Fair trade is an organized social movement and
market-based approach to empowering developing
country producers and promoting sustainability.
What is
fair trade ?

4. What are the aims of Fair Trade?
• Building benefits for smallholders and workers
• Deepening impact through Services and
Programs
• Building Fair Trade market
• Influencing Government policies
• Building a strong Global System

5. Fair trade products
• Bananas
• Chocolate
• Coffee
• Tea
• Sugar
• Cotton
• Flowers
• Cocoa
• Handicrafts
• Honey

6. Function of fair trade
 Putting power in the hands of farmer
 Direct distribution
 Wage and labor
 Community development
 Environment sustainability

7. 10 Principles of Fair Trade
I. Creating opportunities for economically disadvantages producers
II. Transparency and Accountability
III. Fair trading practices
IV. Payment of a fair price
V. Ensuring no labor and forced labor
VI. Commitment to Non Discrimination, Gender Equity and Women’s
Economic Empowerment, and Freedom of Association
VII.Ensuring good working conditions
VIII.Providing capacity building
IX. Promoting Fair Trade
X. Respect for the Environment

8. Fair Trade movement
(Market oriented Global social movement)
 Fair trade is intrinsically a global movement harnessing
development goals to new market relationship.
 Fair trade is understood as having three components-
The organization of alternative trading networks ;
The marketing of Fair Trade labelled products through
licensed conventional traders and retailers ;
The campaign-based promotion of Fair Trade to change both
purchasing practices and rules of conventional trade

9. WFTO CODE OF PRACTICE
• The World Fair Trade Organization (WFTO) aims
to improve the livelihoods of disadvantaged
people in developing countries by linking and
strengthening organisations.
• WFTO members come together in solidarity and
mutual cooperation to create an alternative and
fairer way of doing business.
• WFTO is a global network that promotes fair
trade and provides forum for the exchange of
information.
• To help members increase benefits to producers.

10. WFTO members share the
following practices:
1.Commitment to Fair Trade.
2.Transparency.
3.Ethical Issues.
4.Working Condition.
5.Equal Employment Opportunities.
6.Concern For People.
7.Concern For The Environment.
8.Respect For Producers' Cultural Identity.
9.Education and Advocacy.

11. WORKING RELATIONSHIPS
1. Relationships between Fair Trade
Organisations (FTOs) and consumers.
2. Relationships between FTOs.
3. Relationships between FTOs and
Producer Organisations.
4. Relationships between Producer
Organisations.

12. Fairtrade facts and figures
 There are 1.65 million farmers and workers in Fairtrade
certified producer organisations.
 There are a total of 1,226 Fairtrade producer organisations in
74 countries.
 A quarter of all workers in Fairtrade are women.
 Farmer and worker organisations own 50% of the global
Fairtrade system.
 On plantations, 26% of workers spent their Fairtrade premiums
on education.
 The Fairtrade foods sold in the biggest quantities worldwide
are bananas, coffee beans, sugar and cocoa beans.
 other Fairtrade products include wine, tea, cotton, flowers,
rice, orange juice and gold.

13. More Fairtrade benefits
Fairtrade provides access to, and oversees,
loans to help producers invest.
Fairtrade can improve food security which is
closely linked to economic growth, stable
incomes and reduced risk and vulnerability.
Fairtrade gives shoppers the opportunity to
live.
Fairtrade provides consumers with an
opportunity to connect with the people.

14. Fair Trade award
Bangladesh has won one champion award and five
Merit awards at the APICTA Awards 2018.
The merit awarded as follow
1. Sindabad.com Limited’s Project (Start-up)
2. A2i & SoftBD Limited’s Joint project (Service
category)
3. St Joseph Higher Secondary School Project
(Senior student category)
4. ACI Agribusiness Project (Agriculture Category)
5. Zantrik 911 in Industries ( Transport category)

15. Main challenges learn
Bangladesh from NCAP project
Agriculture: The climate change impacts could result in
significant reductions in crop yield, in most cases and therefore
production.
Fisheries: It has found poor structural strength of the boats is
the principal reason for the accident involving fishing boats.
Housing: Instead of designing a proto-typical model house to
be indiscriminately without paying heed to context.
Institution: The local level institute need to be equipped with
climate change knowledge so that they can help the local
people in adapting to the change.

16. Companies that uses fair trade:
American Apparel
BeGood Clothing
Boll and Branch
Cherie Amie
Fair trade Australia
Fair Indigo
Good and fair Clothing Company

17. Countries where Fair Trade works

18. 2018

19. .
Distribution channels
1.The Integrated supply chain route
2.The Product certification route

20. Distribution Channels

21. Fair Trade Certification

22. Fair Trade Pricing

23. Fair trade and stainable business practice
Stainable business practice:
A business practice that is economically viable, socially
responsible and environmentally friendly is usually regarded
as being stainable.
How is fair trade environmentally sustainable?
We at fair trade USA believe that in order to improve producer’s
living and working conditions, their environment must also be
clean and healthy.

24. Requirements of fair trade:
It promotes sustainable development by offering
better trading conditions to, and securing the
rights of, marginalized producers and workers in
developing countries.
Fair trade is grounded in three core beliefs, first,
producers have the power to express unity with
consumers.

25. Fair trade criticism
Ethical basis:
Studies have shown a significant number of consumers were
content to pay higher prices for fair trade products, in the
belief that this helps the poor.
Unethical selling techniques:
Philip Booth says that the selling techniques used by some
sellers and some supporters of fair trade are bullying,
misleading, and unethical.
Political objections:
There have been largely political criticisms of fair trade from
the left and the right. Some believe the fair trade system is not
radical enough.

26. THANK YOU
for your
ATTENTION!