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Presentatie big data in politiek

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Microtargetting en big data in politiek.
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Presentatie big data in politiek

  1. 1. Identifying and targeting those you want to influence -Reinout Van Zandycke
  2. 2. Segmenteren = Onderscheiden van kiezers – Geografisch: woonplaats – Demografisch: leeftijd, geslacht – Psychografisch: attitudes, interesses, levensstijl
  3. 3. “In the communication jungle out there, the only hope to score big is to be selective, to concentrate on narrow targets…” Reis, A., And J. Trout. 1986. Positioning: the battle for your mind. New York: Warner.
  4. 4. “The more specific the segmentation the greater the opportunity for persuasion”
  5. 5. Microtargetting The Future Of Political Campaigns
  6. 6. Controversieel? • Bunting, Luke (2015) "The Evolution of American Microtargeting: An Examination of Modern Political Messaging," Butler Journal of Undergraduate Research: Vol. 1, Article 2. • Nickerson, D., & Rogers, T. (2014). Political Campaigns and Big Data. Journal of Economic Perspectives , 28, 51-74.
  7. 7. WAT IS MICROTARGETTING?
  8. 8. FILMPJE
  9. 9. WAT IS MICROTARGETTING? OUDE PRINCIPES + BIG DATA
  10. 10. BIG DATA • Alle info die over jou te vinden is • Niets is gratis! – Digitale TV – Spotify – Youtube – Facebook – Zalando – …
  11. 11. Web 4.0 Aghaei, S., Nematbakhsh, M. A., & Farsani, H. K. (2012). Evolution of the world wide web: from web 1.0 to web 4.0. University of Isfahan, Isfahan, Iran, Computer Engineering Department. International Journal of Web & Semantic Technology.
  12. 12. METAFOOR BIBLIOTHEEK
  13. 13. OBAMA 2012 DE DOORBRAAK
  14. 14. FILMPJE
  15. 15. “OBAMA WAS CHEATING” “WHAT CHANGED IN POLITICS?” “ABSOLUTELY EVERYTHING”
  16. 16. BEST PRACTICES • APP • MICHELLE OBAMA • GEORGE CLOONEY
  17. 17. APP
  18. 18. Michelle Obama
  19. 19. George Clooney • Dinner with Barack  3.000.000 $ • Dinner with Barack and George  12.000.000 $
  20. 20. Wat met de data van Obama? “Het zou de grootste donatie ooit zijn”
  21. 21. Wat met België? • Meer geregulariseerd • Erg kostelijk • Kleiner publiek • Gat in de markt?
  22. 22. Kritiek? • Privacy? • Betere manipulatoren ipv betere leiders?
  23. 23. VRAGEN?

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