“In the communication
jungle out there, the only
hope to score big is to be
selective, to concentrate
on narrow targets…”
Reis, A., And J. Trout. 1986. Positioning: the battle for your mind. New York: Warner.
“The more specific the
greater the opportunity
The Future Of Political Campaigns
• Bunting, Luke (2015) "The Evolution of
American Microtargeting: An Examination of
Modern Political Messaging," Butler Journal of
Undergraduate Research: Vol. 1, Article 2.
• Nickerson, D., & Rogers, T. (2014). Political
Campaigns and Big Data. Journal of Economic
Perspectives , 28, 51-74.
WAT IS MICROTARGETTING?
PRINCIPES + BIG
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– Digitale TV
Aghaei, S., Nematbakhsh, M. A., & Farsani, H. K. (2012). Evolution of the world wide
web: from web 1.0 to web 4.0. University of Isfahan, Isfahan, Iran, Computer
Engineering Department. International Journal of Web & Semantic Technology.