VCU Class - Art and Science of an Insight
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The process to get to a real insight is tiring and time-consuming. After more than a decade in the search for the real insight, I developed a method/emotional supporting system process to alleviate some of the pressure from the process. Understand the real struggle behind the journey give us more confidence to dig and find the tension that can spark real and creative solutions.
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VCU Class - Art and Science of an Insight
- 1. 1 I N S I G H T H O O K
- 2. 2 WHO AM I? Don’t follow me. I am not sure where I am going. since 2008 @iriscold
- 3. 3 GPD
- 4. 4 MOM
- 5. 5 PLAY BY THE RULES 1 Work for a cause, not for applause 2 Live life to express, not to impress 3 Don’t strive to make your presence noticed, just to make your absence felt
- 6. 6 LET’S TALK ABOUT INSIGHTS More therapy section, less playbook. !
- 7. 7 Finding powerful insights is like to diving in uncharted waters. “
- 8. 8 MURKY WATER STAGES The suffocating journey to the powerful insights. CRAFTING DECANTING FLOATING DIVING 3 1 4 2
- 9. 9 A great change is preceded by chaos” “ Deepak Chopra
- 10. 10 The secret of this phase is to go as deep as possible. Learn from different things and different areas. Go around the category, consumer, c o m p a n y , c o n v e r s a t i o n s a n d culture. The goal is to nurture your brain with different types of information. DIVING
- 11. 11 a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation BEFORE DIVING IN HAVE A HYPOTHESES.
- 12. 12 WHAT IS GOING TO HAPPEN? A) YOU WILL FEEL OVERWHELMED B) YOU WILL THINK IT IS AN ENDLESS TASK C) YOU WILL BE WALKING IN CIRCLES D) YOU WILL FEEL BREATHLESS
- 13. 13 KEEP SWIMMING The goal is to get to the other side of the water while learning as much as you can.
- 14. 14 DECANTING Get out of the swimming pool. Don’t look back yet. Give yourself time. Ideas need time to be digested in our brain. TAKE A BREAK!
- 15. 15 “Were relaxed. When we have a relaxed state of mind, we're more likely to turn attention inwards, able to make insightful connections.” “Triggers like exercising, listening to music, and yes, taking a warm shower, contribute to increased dopamine flow." “Distraction gives our brains a break so our subconscious can work on a problem more creatively.”
- 16. 16 Any powerful idea is absolutely fascinating and absolutely useless until we choose to use it. “ _ Richard Bach
- 17. 17 FLOATING You got out of the water. You took to decant. Now you can look back and see what is floating.
- 18. 18 When you change the way you look at things, the things you look at change. “ _Wayne Dyer
- 19. 19 THE ESSENCE OF A PROFOUND INSIGHT IS SIMPLICITY ― BRENDON BURCHARD “With wisdom comes the desire for simplicity.”
- 20. 20 TRACEY FOLLOWS, HEAD OF STRATEGY - WIRED CONSULTING "An insight is something that is "weird-normal."Something strikes us when we come across weird- normal because our brains try and make sense of it. Look for the tension behind the data
- 21. 21 YOU ARE NOT YOURSELF IF YOU ARE HUNGRY. 69% OF PEOPLE REPORT TO HAVE A CHANGE IN THEIR MOOD IF THEY HAVE NOT EATEN. Insight: Proof:
- 22. 22
- 23. 23 WE ARE OUR BIGGEST CRITIC. 80% OF WOMEN IN THE U.S. BETWEEN THE AGES OF 25 AND 55 AGREE THAT THEY ARE THEIR OWN WORST CRITIC. Insight: Proof:
- 24. 24
- 25. 25 CRAFTING STEPS: The value and utility of an insight are dependent not only on the originality and accuracy of that insight but at least as much on the potency of its expression.
- 26. 26 A FRAMEWORK HELPS CONSUMER BRAND
- 27. 27 Almost all good writing begins with terrible first efforts. You need to start somewhere”“ _Anne Lamott
- 28. 28 BE RELEVANT IN CULTURE
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- 33. 33