This document discusses how to build and guide an effective change organization. It emphasizes that change agents need skills, power, and patience to stimulate and facilitate change. The change organization should clarify expectations and be guided by a powerful group. Change must acknowledge that individuals progress at different paces. Scripting critical moves and providing a clear vision is important to guide people toward the desired change when default paths are familiar. The role of change agents is to coach rather than scorekeep and address resistance by helping people see what is needed.