Third part of my big lecture "Design Process at LinguaLeo" for the students of The British Higher School of Art and Design (Moscow).

1. lingualeo.com
Workshop
Design Process at Lingualeo

2. We believe in our Jungle.
Let’s make it cool!
Task 1: Product

3. More than 250 000 items
of content and our expert
system recommends
you the best
The Jungle

4. Text
Audio
Video
Content of the Jungle

5. The current version of the Jungle's main page
with the TED promo

6. The current version of the Jungle main page.
Without promo

7. The current version of the Jungle SERP

8. Jungle on the Mobile

9. Sell Gold status on 23 February.
Simply. Quickly. Gaily.
Task 2: Marketing

10. We sell unlimited access
to the service using marketing
and PR campaigns
The Gold Status

11. Advertising campaign
Cosmonautics Day

12. Advertising campaign
Halloween

13. Space VS Halloween
Complexity Revenue

14. New landing page
has too radical style

15. Our product illustrations
guidelines

16. Creativity is great but try not to drop metrics.
Previous page of the Gold status

17. The new page of the Gold status

18. Time limit increased sales

19. Landing
Label
Email
Social pics
Necessary tasks for a campaign
The idea
and style
are the
same

20. The text really matters

21. The Gold status selling letters.
The same design but different header

22. facebook.com/tonguglya
Anton Guglya
Head of Design at LinguaLeo
Any questions?

23. Ok, now what?