Workplace Digital Signage: Getting Started Right
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Purchasing digital signage is a big step for anyone. Make sure you’re headed in the right direction by asking yourself these 6 crucial questions.
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1873221-transcript
Mahmoud Hassan completed two online courses through HP LIFE e-Learning on social media marketing and IT for business success, each totaling approximately 1 contact hour. The social media marketing course explored social media campaigns and taught how to create targeted Facebook ads. The IT for business success course covered choosing technology solutions to meet business goals and effective implementation of solutions. Certificates of completion were issued on September 10, 2015.
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2) While digital channels have been widely adopted, their use is often haphazard and results in inconsistent experiences, poor resource investment, and limited strategic impact.
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Proving impact isn’t a new challenge for learning and development leaders. It’s a well-known fact that neither the data nor the technology has been capable of providing the insights required to not only demonstrate training ROI, but also determine exactly what needs to be changed to impact results.
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Social media usage can affect brand equity perception of the YourSingapore tourism brand. A survey was conducted of 175 respondents about their social media use and brand perceptions. The results showed:
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2) Participating in online communities ("cyber agoras") around the brand on social media had the strongest impact on building awareness, perceived quality and loyalty.
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Compliance training ("Not another long, boring eLearning module!")
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1873221-transcript
Mahmoud Hassan completed two online courses through HP LIFE e-Learning on social media marketing and IT for business success, each totaling approximately 1 contact hour. The social media marketing course explored social media campaigns and taught how to create targeted Facebook ads. The IT for business success course covered choosing technology solutions to meet business goals and effective implementation of solutions. Certificates of completion were issued on September 10, 2015.
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This document discusses what makes a good advertisement and provides strategies for digital marketing and creating a holistic customer experience. It touches on several key points:
1) A good ad breaks through, is memorable, and achieves objectives like creating awareness, explaining a product, developing an image, or closing a deal.
2) While digital channels have been widely adopted, their use is often haphazard and results in inconsistent experiences, poor resource investment, and limited strategic impact.
3) An effective solution is to put the customer at the center and take a holistic, strategic approach that discovers, explores, and enriches the customer experience across channels from awareness to advocacy.
Microlearning: Break it Down, Mix it Up
Disengaged employees cost companies millions of dollars in productivity loss each year. To combat this, many companies are investing strategies to increase employee engagement. Microlearning is a training approach that teaches employees a job-specific concept and how to apply it immediately. Is microlearning the right strategy for your company?
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Proving impact isn’t a new challenge for learning and development leaders. It’s a well-known fact that neither the data nor the technology has been capable of providing the insights required to not only demonstrate training ROI, but also determine exactly what needs to be changed to impact results.
But this is about to change.
Introducing Microlearning + Big Data + Business Data + Machine Learning!
For the first time ever, learning leaders can now use this powerful combo to understand the true impact of their efforts — at scale. The best part? No data scientists required!
Join Axonify and Bloomingdale’s VP of Loss Prevention and Risk Management, Chad McIntosh, for a webinar on May 24th from 2-3 pm EDT to learn:
What “learning attribution” means and how it will fuel the L&D digital transformation.
What big learning data you need to quantify business impact and why microlearning closes this gap.
How you can measure and understand the impact of your training program — at scale — to continuously improve the effectiveness of your training programs and empower frontline managers to take action.
How Bloomingdale’s is using microlearning, big data, business data, and machine learning to understand impact and become agile with its training programs.
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Social media usage can affect brand equity perception of the YourSingapore tourism brand. A survey was conducted of 175 respondents about their social media use and brand perceptions. The results showed:
1) On average, respondents had moderate levels of brand awareness, perceived quality, loyalty and overall brand equity. Social media use had a small but significant effect on brand equity.
2) Participating in online communities ("cyber agoras") around the brand on social media had the strongest impact on building awareness, perceived quality and loyalty.
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The document discusses using film and interactive e-learning to train sales professionals. It argues that multimedia training is 9 times more effective than other methods. An effective training program combines classroom instruction, films that tell stories to engage trainees, and e-learning modules that test learning. Research shows people remember 50% of what they see and hear, and 90% of what includes physical activity. The company discussed produces films for training and designs accompanying e-learning to consistently reinforce messages wherever trainees access the materials. Customer testimonials praise the entertaining way the films convey important lessons and how the e-learning strengthens understanding.
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No clear value to the business ("We never get a seat at the table!")
Compliance training ("Not another long, boring eLearning module!")
Constantly shifting priorities ("We need training on this tomorrow!")
Inability to get frontline management buy-in ("We don't have time for learning!")
Poor employee engagement ("We have to chase people down to complete training!")
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A framework for creating an effective microlearning strategy that gets results
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Get it? Got it? Good! A winning formula for your workplace digital signage.
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Before an organization takes the leap into microlearning, it’s important to understand the fundamentals first. To be successful, microlearning must be applied in the right way – from the beginning – to achieve sustained results.
In part 1 of our microlearning webinar series, you’ll take-away:
An understanding of the fundamentals of microlearning – the truth about what it is, and what it is not
A framework for creating an effective microlearning strategy that gets results
Real-world examples of how global organizations have used microlearning to achieve significant business objectives
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What communication channels are your peers finding most effective for employee engagement?
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Over 500 Internal Communication professionals around the world participated - giving a fascinating view of emerging trends and challenges in this field.
Some of the findings:
- 64% say employees can access company content via their own devices
- Only 16% are satisfied with their ability to measure the effectiveness of their communications
- Social networking tools and intranet are the top resource contenders over the next 12 months
- Email is one of the most used and most effective channels; but why it remains a blind spot for communicators
- What metrics are communicators able to access?
- 61% say employees have the ability to engage in two-way dialog with management
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Startup Village receives suggestions to improve its promotional activities from Akhil M K. Akhil outlines 14 problems entrepreneurs and Startup Village face and provides potential solutions to each. The problems include entrepreneurs having difficulty validating ideas, those virtually incubated lacking guidance, blog posts not getting views, entrepreneurs outside Startup Village lacking access to founders, and more. Akhil's solutions suggest creating forums, email courses, repurposing content, hosting Q&As, developing referral programs, educating journalists, and more. The goal is to better support entrepreneurs, increase engagement, and promote Startup Village.
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Co-hosted by Paula Yunker, with 30+ years of instructional design experience—this webinar will explore what gamification is and how gamification can be used to create more meaningful, engaging and interactive eLearning experiences. We’ll discuss how you can create eLearning courses using principles of gamification that fit with your budget and we’ll also share examples of how organizations have successfully used gamification.
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-The difference between learning games and gamification
-Using gamification to engage learners
-Getting started with gamification – what you need to know
-Six ways to incorporate elements of gamification regardless of your budget
-Successful examples of gamification in learning
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About me
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I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
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Workplace Digital Signage: Getting Started Right
- 1. WORKPLACE DIGITAL SIGNAGE: GETTING STARTED RIGHT
- 2. It’s surprising how many companies skip one of the most critical steps in launching their workplace digital signage programs.
- 3. Plenty of attention is paid to choosing the right hardware and software…
- 4. Then there’s a bunch of discussion around content.
- 5. …But almost no attention is paid to promoting and “advertising” the program itself.
- 6. Whether you have 1 screen or 100
- 7. …or you’re using it for safety or corporate messaging, all programs have one thing in common…
- 8. They are delivering important information that employees need to read. So in the end it’s all about engagement.
- 9. If you’re doing it right, your content will be highly visual, and designed to grab attention. So, do yourself a favor and give the whole initiative a boost by setting the stage properly.
- 10. Here’s how you do it. Start out by answering these questions:
- 11. Why are you doing it? Tell everyone what your objective is Question 1
- 12. • Maybe it’s to build a culture of safety awareness. • Or it’s to improve communication as a result of low scores on employee surveys. • Or maybe it’s a way to communicate HQ messages consistently to all while still making local information available.
- 13. What are you calling your program? Question 2
- 14. Give it a great name that aligns with your objective. Make sure all your screens display that name and your company logo in a banner across the top.
- 15. The “TV” Then, be sure to use the name, or its abbreviation. Whatever you do, please don’t call it “the TV”.
- 16. What will they see? Question 3
- 17. CEO videos, weather maps, lunch menus, KPIs, HR announcements, job postings, etc. Give them specific examples of the kind of content they can expect to see.
- 18. Question 4 Why should they care?
- 19. Visual communication is a fun way to stay informed and learn about what’s going on. It’s another way to grab their attention, engage, entertain and inform.
- 20. Question 5 What has changed because of it?
- 21. One of the best ways to drive engagement is to regularly post certain information that can only be seen on the screens. Information or pictures that were previously sent by email, included in a newsletter or posted on a bulletin board can now go on your digital signage screens.
- 22. Birthdays, recognition photos, new employee announcements, sales standings, etc.
- 23. Who is on the content team? Question 6
- 24. Let everyone know who is posting content. And make it easy for your employees to provide feedback and share ideas.
- 25. Now that you have your story together, it’s time to spread the word…
- 26. Blast it out across all communication channels, including email, Intranet, social media, newsletters and bulletin boards…
- 27. Announce it in company meetings…
- 28. Use the screens themselves showing a PPT or video “advertising” the objective and the benefits.
- 29. Send out a survey to solicit ideas, feedback and even volunteers who might want to contribute photos, videos, or creative support. You’d be surprised at how much untapped creativity abounds in your company.
- 30. And remember, it’s never too late to re-launch or re-invigorate an existing digital signage program.
- 31. www.themarlincompany.com | P: 800.344.5901 | E: info@themarlincompany.com