The document provides tips from news anchors, weather presenters, and reporters on becoming an effective presenter. Key advice includes maintaining eye contact, using varied tonality, dressing appropriately, and incorporating body movements and visuals. Overall, the guide emphasizes the importance of confidence, engaging content, and genuine personality in captivating an audience.

1. PRESENT LIKE A
NEWS CASTER
empoweredpres.com@empoweredpres

2. BREAKING NEWS
EMPOWERED PRESENTATIONS
OFFERS STAND-OUT ADVICE
TO BECOMING A GREAT
PRESENTER! STAY TUNED!
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3. HAVE BEEN AROUND SINCE THE
BEGINNING OF TELEVISION HISTORY.
NEWS CASTERS
1930 NEWS

4. MOST AMERICANS SIT DOWN
AND WATCH THE EVENING NEWS.
AFTER A LONG DAY OF WORK,

5. OF THEM TO BE EXACT.
ABOUT
22.5MILLION

6. NEWS ANCHORS
EVERY NIGHT, THE PUBLIC WATCHES

7. NEWS ANCHORS WEATHER PEOPLE
EVERY NIGHT, THE PUBLIC WATCHES

8. NEWS ANCHORS WEATHER PEOPLE REPORTERS
EVERY NIGHT, THE PUBLIC WATCHES
&

9. NEWS ANCHORS WEATHER PEOPLE REPORTERS
TALK ABOUT THE MOST CURRENT
LOCAL AND GLOBAL NEWS TOPICS.
&
EVERY NIGHT, THE PUBLIC WATCHES

10. HOW DO THESE NEWSCASTERS
KEEP THE PUBLICS ATTENTION
FOR 30-60 MINUTES AT A TIME?

11. 10TIPS.
BY USING THESE VALUABLE

12. WHAT CAN WE
LEARN FROM A
NEWS ANCHOR?
BRIAN WILLIAMS
NBC NEWS ANCHOR

13. 1. EYE CONTACT
2. TONALITY
3. DRESS
4. CONFIDENCE
NEWS ANCHOR TIPS:
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14. EYE-CONTACT

15. A PERSONS “GAZE TIME” IS ABOUT
40% WHEN TALKING TO OTHERS.
ON AVERAGE,
40%

16. NEWS ANCHORS “GAZE TIME”
IS ABOUT 90% AND ABOVE.
BUT THE AVERAGE
90%

17. NEWS ANCHORS
ALMOST NEVER
LOOK AROUND.

18. THEY LOOK DIRECTLY AT THE
CAMERA (A.K.A. AUDIENCE)
THE WHOLE TIME.

19. MAKES THE AUDIENCE
MORE ENGAGED.
LOOKING AT PEOPLE

20. TONALITY

21. LISTEN CAREFULLY TO YOUR
LOCAL NEWS ANCHOR

22. LISTEN CAREFULLY TO YOUR
LOCAL NEWS ANCHOR
THEY USE INFLECTION
IN THEIR VOICE.
HIGHS
& LOWS

23. INFLECTION HELPS KEEP
YOUR AUDIENCE
INTERESTED.

24. INFLECTION HELPS KEEP
YOUR AUDIENCE
INTERESTED.
LOVE IT! GREAT!YES!

25. WORDS ACCOUNT FOR
7% OF THE AUDIENCES
RETENTION RATE,

26. BUT TONALITY
ACCOUNTS FOR 38%.
WORDS ACCOUNT FOR
7% OF THE AUDIENCES
RETENTION RATE,

27. DRESS

28. THE WAY YOU DRESS IS THE
VERY FIRST IMPRESSION
PEOPLE HAVE OF YOU.
NICE!

29. A SLOPPY-DRESSED NEWS
ANCHOR ON TELEVISION?
DO YOU EVER SEE

30. NEVER!

31. NEWS ANCHORS
ARE ALWAYS
DRESSED TO
IMPRESS.
DIANE SAWYER
ABC NEWS ANCHOR

32. IF YOUR PRESENTATION OR
AUDIENCE CALLS FOR IT,
DRESS THE PART.

33. CONFIDENCE

34. BELIEVE IN
WHAT YOU’RE
SAYING.

35. MAKES OTHERS BELIEVE
IN WHAT YOU’RE SAYING,
BEING CONFIDENT

36. MAKES OTHERS BELIEVE
IN WHAT YOU’RE SAYING,
BEING CONFIDENT
GOOD IDEA.
I AGREE!

37. MAKING YOUR MESSAGE
MORE IMPACTING.

38. “COURAGE IS
BEING AFRAID,
BUT GOING ON
ANYHOW.”
DAN RATHER
HDNET NEWS ANCHOR

39. WHAT CAN WE
LEARN FROM A
WEATHER PERSON?
AL ROKER
NBC METEOROLOGIST

40. WEATHER PERSON
5. BODY MOVEMENT
6. GESTURES
7. VISUALS
WEATHER PERSON TIPS:
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41. GESTURES

42. “ACTIONS SPEAK LOUDER
THAN WORDS?”
REMEMBER THE QUOTE

43. “ACTIONS SPEAK
SIMULTANEOUSLY WITH
WORDS.”
IN THIS CASE,

44. WEATHER
PEOPLE USE
PURPOSEFUL
HAND
GESTURES
STEPHANIE ABRAMS
THE WEATHER CHANNEL METEOROLOGIST

45. TO HIGHLIGHT
OR EMPHASIZE
WHAT THEY’RE
PRESENTING.
FOCUS
POINT

46. BODY MOVEMENT

47. NEVER STAY IN ONE
PLACE DURING THE
WHOLE FORECAST.
WEATHER PEOPLE

48. MOVING AROUND
KEEPS THE AUDIENCE
INTERESTED.

49. IS TO MOVE AROUND WHEN
THERE’S A TOPIC TRANSITION
IN YOUR PRESENTATION.
A GOOD RULE OF THUMB

50. BUT DONT MOVE
AROUND TOO MUCH
OR START PACING
IT’S DISTRACTING.

51. VISUALS

52. AUDIENCES RETENTION RATE
10%
AUDIENCES RETAIN ABOUT 10%
OF A PRESENTATION VERBALLY,

53. BUT THEY RETAIN 51% OF A
PRESENTATION WITH VISUALS!
51%
AUDIENCES RETENTION RATE
10%

54. GUY HAGI
HNN METEOROLOGIST
POWERFUL
VISUALS ENHANCE
YOUR MESSAGE;
BE SURE TO
USE THEM.

55. DIANE SAWYER
ABC NEWS ANCHOR & REPORTER
WHAT CAN WE
LEARN FROM
A REPORTER?

56. 8. QUESTIONS
9. CONTENT
10. PERSONALITY
REPORTER TIPS:
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57. QUESTIONS

58. IS A GREAT WAY TO
SHOW CONCERN FOR
YOUR AUDIENCE AFTER
YOUR PRESENTATION.
ASKING QUESTIONS
?

59. JUST LIKE INTERVIEWS,
ASKING QUESTIONS SHOWS
THE AUDIENCE THAT YOU
GENUINELY WANT THEM TO
UNDERSTAND YOUR TOPIC.

60. YOUR PRESENTATION.
THE MORE YOU CARE
ABOUT PEOPLE, THE MORE
THEY CARE ABOUT YOU AND

61. “I’VE ALWAYS
TRIED TO DO
A GOOD JOB
EVERYDAY, AND
TREAT EACH
INTERVIEW
SERIOUSLY.”
KATIE COURIC
CBS NEWS ANCHOR & HOST

62. CONTENT

63. CARE ABOUT.
NEWS REPORTERS
INVESTIGATE HOT
TOPICS THAT PEOPLE

64. CROWDS ATTENTION.
THEY RESEARCH BUZZ-
WORTHY STORIES THAT
WILL CAPTIVATE THE

65. AUDIENCE.
THEY ALSO USE
VIBRANT LANGUAGE
TO CAPTIVATE THE

66. VERY BORED.
BUT DO NOT GET
TOO TECHNICAL!
PEOPLE WILL GET

67. PERSONALITY

68. SERIOUS.
EVEN THOUGH THEY
HAVE PROFESSIONAL
JOBS, REPORTERS
AREN’T ALWAYS SO

69. PERSONALITY.
DO NOT BE AFRAID TO
REVEAL YOUR EMOTIONS
AND SHOW YOUR
EMOTION =
HUMANISM

70. “I THINK YOU
HAVE TO BE
YOURSELF,
AND YOU HAVE
TO BE REAL.”
ANDERSON COOPER
CNN NEWS ANCHOR & HOST

71. BEING YOURSELF.
NOTHING IS MORE
RELATABLE TO AN
AUDIENCE THAN

72. NEWS RECAP:
PERSONALITY
TIP #1
EYE CONTACT
TIP #2
TONALITY
TIP #6
BODY MOVEMENT
TIP #3
DRESS
TIP #4
CONFIDENCE
TIP #5
GESTURES
TIP #7
VISUALS
TIP #8
QUESTIONS
TIP #9
CONTENT
TIP #10
PERSONALITY

73. OVERNIGHT,
OF COURSE BEING A GREAT
PRESENTER WON’T HAPPEN

74. IN NO TIME!
BUT WITH TIPS LIKE THESE,
YOU’LL BE A BETTER PRESENTER

75. “THERE IS NO
MAGICAL REASON
WHY I AM WHERE
I AM. AND THERE’S
ABSOLUTELY NO
REASON WHY YOU
CAN’T BE WHERE
YOU WANT TO BE.”
ROBIN ROBERTS
GMA HOST & NEWS ANCHOR

76. THANKS FOR
LISTENING.
ON AIRON AIR OFF AIR
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77. ON AIR OFF AIR
THIS IS EMPOWERED
PRESENTATIONS
SIGNING OFF.
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79. JAIRUS KIYONAGA
CREATED BY

80. STAY TUNED FOR MORE PRESENTATIONS!