Kaitlyn Vitez provides guidance on building student leadership on textbook affordability issues. She discusses why students make effective advocates due to their relationships, access, and stories. Some challenges include academic demands and short time on campus. Tactics include sharing information with student government, media outreach, and grassroots petitioning. The document outlines how to power map targets and potential allies at different tiers of influence, and provides examples of surveys, petitions, and pledges to engage students. Proper planning and managing a student campaign team are also covered.