The document outlines several projects for Design House Stockholm involving launching new concepts and visual merchandising at trade shows and stores from 2007-2014. The projects include launching a new winter concept at trade shows in Helsinki and Paris in 2012, presenting a new fixture concept at Maison Objet in 2014, building a new outlet store concept in Sweden in 2011, creating a new showroom and store floor plan in 2007, and composing a spring campaign for china collections in 2010.

1. Project Brief: Launch the new concept for
winter 2013 at fair trade shows and stores,
with photographs of objects captured at
Hallgrenska Museum in Stockholm. Embrace
how to mix new design with classic houses
Project Location 1: Habitare, Helsinki
Project Location 2: Maison Objet, Parc de
Exposition, Paris
Date: September 2012
Role: Project Manager and Coordinator
Visual Concept
Autumn -
Winter 2012

2. Exhibition Stand
Maison Objet
2014
Project Brief: Launch season news and Design
House Stockholm’s new fixture concept at
Maison Object
Project Location: Maison Objet, Parc de
Exposition, Paris
Date: September 2014
Role: Visual Merchandiser and Assistant
Project Leader
Outcome: This exhibition has laid the ground
for many of our biggest customers such as
Selfridges, Illums Bolighus, KaDeWe, MoMa
and Åhléns to rebuild their Design House
Stockholm shop-in-shops in accordance with
the new concept, featuring the new fixtures

3. Project Brief: Build a new concept outlet store
in Boda, Smaland, The Glass Kingdom of
Sweden, in conjunction with the historic glass
hut and glass museum. The concept
encompassed mixing the old warehouse and
glass hut interiors with a contemporary
modern shop concept
Project Location: Boda, Smaland, Sweden
Date: June 2011
Role: Visual Merchandiser
New Concept
Outlet Boda,
Sweden

4. Project Brief: New showroom concept and
store floor planning for autumn with focus on
fashion collection
Project Location: Head office / flagship store,
Stockholm
Date: October 2007
Role: Visual Merchandiser
Showroom &
Flagship Store
2007

5. Project Brief: Compose an inspiring display
and campaign for Design House Stockholm’s
china collections Blond and Cobalt, during
spring season
Project Location: NK department store,
Stockholm
Date: May 2010
Role: Visual Merchandiser
Spring
Campaign, NK
Department