What is WordPress? 
1. A Content Management System (CMS) 
2. A blogging software 
3. A website building platform
Why Choose 
WordPress? 
1. It is versatile, with plugins to fit your every need. 
2. It is secure, with upgrades whenever a security issue is found and fixed by 
the community of vounteer developers. 
3. It is user-friendly for your visitors. 
4. It is easy to update “on-the-fly” when quick changes really matter. 
5. It is very customizable in almost every way. 
6. It is attractive to Google and friendly to search engines because of the 
structure that it is built on, as well as the blogging feature. 
7. It is the most popular website Content Management System used in the 
world with nearly a quarter of all websites running on WordPress 
software.
Some Famous Sites 
Using WordPress:
Portfolio: client websites
Full photo background image, Gift Certificate availability in sidebar
Frequently updated blog keeps visitors and search engines coming back
Testimonials incorporated in the content of pages
E-commerce Site with Shopping Cart
Shop Page
Shopping Cart Page
Testimonials with photos of happy customers
Links to Trusted Partners
E-commerce Site with Different Shopping Cart – Custom Options for Items
About Page allows visitors to connect with the business owner on a personal basis
Testimonials are very valuable and even better with photos
Financial and Tax tips are the focus of regularly-updated blog
Staff Photos and Bios help build a connection before client visits the office
Interactive Google map allows for quick and easy directions from any location
Fishing Guide Blogs Photos from His iPhone as the Action Happens
Photo Gallery allows clients to download photos of their charter
Captain Jeff includes instructional video for his website visitors
Current Interactive Weather plugin displays up-to-date forecast for each river, 
along with information, photos, and local lodging information.
Educational Community Site for Common Interest Group
This owner formats his About Page as a letter
Listing and Links to Associations displays credibility
Frequently updated blog as Home Page, Convenient Newsletter Sign-up in sidebar
About Page conveys history, credentials & associations, Explanation of Reiki
Price listings for various items
Downloadable order form
Services Page describes the many ways he can help potential clients
Unique Business Model utilized sub-contracted copywriter to clearly communicate 
her message
Working with 
Kim & the 
Co-Creation 
Process
1. Initial Consultation 
a) History 
b) Goals 
c) Target Markets 
2. Co-creation of design 
a) Branding 
b) Look and Feel 
c) Back and Forth Feedback Process 
3. Functionality 
a) Plug-ins 
b) Widgets 
c) Scripts 
4. Integration with other media 
a) Social Media 
b) Video 
c) Podcasting
5. Marketing Strategy 
a) What has client been doing and has it been working? 
b) What can the client do better or differently to get better results? 
c) Integrating online and offline marketing 
6. Website content 
a) Keywords 
b) Blogging 
c) Images and white space 
7. Training 
a) Blogging 
b) Social Media 
c) Marketing 
8. Ongoing Partnership with Dramatic Design 
a) Hosting 
b) Maintenance 
c) Technology Upgrades as available 
d) Marketing Support
www.dramatic-design.com

WordPress and Dramatic Design

Editor's Notes