A Content Management System (CMS) helps manage website content through two main components: a Content Management Application (CMA) and a Content Delivery Application (CDA). CMS allows users to easily create, modify, and delete content without technical knowledge, making it suitable for businesses that frequently update their websites. There are both open-source and proprietary CMS options, each with distinct features and benefits that should be chosen based on individual business needs.

1. WHAT IS CMS?

2. WHAT IS CMS?
 Content Management System (CMS) is used to
manage the content of a website.
 It contains two main elements:
 Content management application (CMA): allows the
content manager or author to manage the creation,
modification and removal of content from a website
 Content delivery application (CDA): uses and compiles
the information to update the website
 A CMS consultant in California can recommend
what would suit your business needs and also do
the initial set up for you.

3. CMS FEATURES
CMS
Features
Web-
based
Publishing
Format
Managem
ent
Revision
Control
Indexing
Search
Retrieval

4. CMS WEBSITE DESIGN
CMS allows user to control and manage content within
the site without any technical training
The system is uncomplicated and new content such as
images or videos can be added or deleted and text edits
can be easily done
The developer can add unlimited number of pages and
create a full site search engine
The site can be SEO optimized
The site owner need not have knowledge of
programming or HTML
Multiple user control can be added with proper
permissions and page access restrictions

5. WHY OPT FOR CMS?
 The website is the calling card and having a good
search engine page rank ensures that you are on the
front page when a person enters the keywords
 Many businesses have websites that require frequent
content updates and some that need to be updated
once in a few weeks or months
 In both cases it may not be feasible to hire a full time
software engineer who would have expertise with
different types of software
 CMS consultant may be called in to do the initial
development and set up of the website, thereafter, the
website content can be managed by someone working
with the company
 New CMS platforms have scalability option that will meet

6. OPEN SOURCE CMS VS. PROPRIETARY CMS
Open Source
CMS
• Built and
maintained by
developers globally
and has a single
controlling body
• Source code is
available to all
developers and
can be extended or
modified to create
new functionalities
• Open source
website can be
hosted anywhere,
with any ISP or
hosting company
on their servers or
on your own
• They are free,
though one has to
Proprietary
CMS
• Built and
maintained by a
single company
• The access to
source code is with
the creating
company alone,
though some
companies provide
an open framework
or API that can be
extended to others
• Generally hosted by
the company that
created it, though
some can be
hosted elsewhere
• There is a license
fee applicable

7. Both open source CMS as well as
proprietary CMS come with their
individual benefits and the platform
suitable for your business requirements
must be selected .

8. THANK YOU!
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