For seasoned developers approaching WordPress customization or development for the first time the biggest challenge is often not learning the API and method calls: it's grasping the idiosyncrasies of the WordPress framework. In this 45-minute presentation aimed at web coders who are interested in diving into WordPress customization and development, you will learn the key idioms that will accelerate your learning curve and help you approach the framework from a best practices perspective: template hierarchies, themes and child themes, taxonomies, filters and action hooks, execution order and other need-to-know concepts will be presented as well as tips on what the most active online developer communities are and the best places to go for quick (free) help and advice.