This document discusses strategies for word-of-mouth (WoM) marketing. It argues that WoM is becoming increasingly important due to factors like complexity of products, risk, and noise. It outlines a WoM-centered approach focusing on creating WoM stories and targeting opinion leaders. Specifically, (1) it emphasizes developing disease and brand stories, (2) it characterizes opinion leaders' spheres of influence and WoM skills, and (3) it advocates planning WoM strategies based on theories of how information spreads between people.
"What, Me Worry?": Crisis and Media Training in 30 Slides (or less)Roger Friedensen, APR
This presentation provides a broad overview of how to communicate effectively in a crisis situation to the media and other others. It explores some of the basis tenets of crisis communications and what it takes to be a successful spokesperson for your organization. In particular, it examines the role effective messaging (key messages) plays in an organization's communication with its public via the news media as well as some of the fundamental rules to avoid trashing your reputation.
מוטי משיח על הטיפול בקנאביס רפואי בקרב הסובלים מפוסט טראומהמוטי משיח
מצגת באנגלית מאת דוקטור מוטי משיח העוסקת ביעילות הטיפול בקנאביס רפואי אצל אנשים אשר סובלים מפוסט טראומה.
A presentation by Dr. Moti Messiah talking about medical efficacy of medical marijuana in people who suffer from PTSD.
"What, Me Worry?": Crisis and Media Training in 30 Slides (or less)Roger Friedensen, APR
This presentation provides a broad overview of how to communicate effectively in a crisis situation to the media and other others. It explores some of the basis tenets of crisis communications and what it takes to be a successful spokesperson for your organization. In particular, it examines the role effective messaging (key messages) plays in an organization's communication with its public via the news media as well as some of the fundamental rules to avoid trashing your reputation.
מוטי משיח על הטיפול בקנאביס רפואי בקרב הסובלים מפוסט טראומהמוטי משיח
מצגת באנגלית מאת דוקטור מוטי משיח העוסקת ביעילות הטיפול בקנאביס רפואי אצל אנשים אשר סובלים מפוסט טראומה.
A presentation by Dr. Moti Messiah talking about medical efficacy of medical marijuana in people who suffer from PTSD.
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The New Metrics of Sustainable Business Conference 2012 BrochureSustainable Brands
Explore the future of sustainable business metrics. This Sustainable Brands Issues in Focus two-day event, in partnership with The Wharton School, examines leading-edge work that expands the way business can create, quantify, manage, and communicate value in the 21st century. September 27-28, 2012, in Philadelphia, PA. Learn more: (www.SBIIF.com)
This is the presentation we're currently giving to prospective clients to help them understand what we do. It's been modified slightly for Slideshare and to work as a standalone presentation.
Improving Performance with Social Business Solutions - Featuring: Premier Hea...Perficient, Inc.
Learn how to leverage IBM Social Business solutions to innovate and collaborate more productively, and how to anticipate market needs and deliver exceptional customer experiences. Hear how Premier is integrating business processes with social and analytical tools from IBM to create a competitive advantage and pioneer a better way of doing business.
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As part of the content development of digital contact points such as websites, blogs and social media hubs, content is developed, prepared and published exclusively from the internal perspective of the companies. Ideally, in close cooperation with different departments, content development focuses on identified keywords and factual insights. Companies try, if at all, to put themselves in the position of the user in order to increase the demand for the corresponding content. As a result, it can be stated that companies see what they want to see.
Who is the better marketer? A comparison between marketing executives and dru...BSI
We were asked to present the current status of the marketing industry in the form of a presentation at various conferences and internal workshops. The provocative discussion of the current circumstances in our industry was explicitly desired. After a long consideration we chose the comparison between a fictitious marketing board and a drug dealer. This comparison should compare both positions on the basis of different criteria. The distance to the consumer and the detachment of the industry from agencies, consultancies and their customers was only a side effect. This article was discussed with us by agencies and companies for months. The view of pure amusement and self-reflection up to angry bewilderment surprised us. The central statement of this article was not to be insulting or even offensive. Rather the lacking proximity to the customer, to the circumstances of the life and purchase phases and deepened needs of users were brought up for discussion. The contrast and the exaggerated version were only conveyed playfully, without referring to one or a few brand companies. The value of the work within brand-leading companies should continue to be at the forefront of all efforts to take account of change in the marketing industry, better understand direct insights into the needs of customers and pay far more attention to them. At the same time, it should be attempted to change the leadership of marketing today on the basis of new approaches and to define the effect patterns better and more specifically.
We ask you to understand the contribution as a humorous discussion and not to process it too narrowly. Thank you.
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In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.
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Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
The New Metrics of Sustainable Business Conference 2012 BrochureSustainable Brands
Explore the future of sustainable business metrics. This Sustainable Brands Issues in Focus two-day event, in partnership with The Wharton School, examines leading-edge work that expands the way business can create, quantify, manage, and communicate value in the 21st century. September 27-28, 2012, in Philadelphia, PA. Learn more: (www.SBIIF.com)
This is the presentation we're currently giving to prospective clients to help them understand what we do. It's been modified slightly for Slideshare and to work as a standalone presentation.
Improving Performance with Social Business Solutions - Featuring: Premier Hea...Perficient, Inc.
Learn how to leverage IBM Social Business solutions to innovate and collaborate more productively, and how to anticipate market needs and deliver exceptional customer experiences. Hear how Premier is integrating business processes with social and analytical tools from IBM to create a competitive advantage and pioneer a better way of doing business.
What is phrasing - An explorative approach to improved user manipulation BSI
As part of the content development of digital contact points such as websites, blogs and social media hubs, content is developed, prepared and published exclusively from the internal perspective of the companies. Ideally, in close cooperation with different departments, content development focuses on identified keywords and factual insights. Companies try, if at all, to put themselves in the position of the user in order to increase the demand for the corresponding content. As a result, it can be stated that companies see what they want to see.
Who is the better marketer? A comparison between marketing executives and dru...BSI
We were asked to present the current status of the marketing industry in the form of a presentation at various conferences and internal workshops. The provocative discussion of the current circumstances in our industry was explicitly desired. After a long consideration we chose the comparison between a fictitious marketing board and a drug dealer. This comparison should compare both positions on the basis of different criteria. The distance to the consumer and the detachment of the industry from agencies, consultancies and their customers was only a side effect. This article was discussed with us by agencies and companies for months. The view of pure amusement and self-reflection up to angry bewilderment surprised us. The central statement of this article was not to be insulting or even offensive. Rather the lacking proximity to the customer, to the circumstances of the life and purchase phases and deepened needs of users were brought up for discussion. The contrast and the exaggerated version were only conveyed playfully, without referring to one or a few brand companies. The value of the work within brand-leading companies should continue to be at the forefront of all efforts to take account of change in the marketing industry, better understand direct insights into the needs of customers and pay far more attention to them. At the same time, it should be attempted to change the leadership of marketing today on the basis of new approaches and to define the effect patterns better and more specifically.
We ask you to understand the contribution as a humorous discussion and not to process it too narrowly. Thank you.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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