Word Of Mouth Marketing Research: Online Video is a Key Vehicle for WOM

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

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Online Video is a Key Vehicle for WOM 10/1/2008 ,[object Object],[object Object],[object Object],1. User-Generated Video 2005-2008, Mania Meets Mainstream , Accustream iMedia report, 1/28/2008; 2. More Lookers than Doers for User-Generated Content , Mediapost, 7/13/2007; 3. Optigence research report on video usage , August 2007

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