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Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects 15
Women Entrepreneurs in Context of the Changing
Indian Society – Problems and Prospects
Dr. Pranav Parijat1
Abstract
This research paper focuses on women entrepreneurs in India in the context of changes
in the Indian society and the social problems which women entrepreneurs specially
face. The philosophical position on which this paper based is feminism in a male
dominated society. It begins with the social change in modern India and how it has
affected women. This is followed by a brief account of the characteristics of women
entrepreneurship in India. Next the general problems of entrepreneurship and specific
problems women entrepreneurs face have been identified. It concludes by discussing
some sociological changes that are required to develop women entrepreneurship in
the country. It is proposed that favourable changes in the mind-set, which favour
feministic ideas and the change in mentality of women is the first basic change that
is required to develop women entrepreneurship in India. Another change which is
required is that women should change their self-image from a docile, tolerant, submissive,
diffident self to a motivated, daring, courageous, independent and innovative self with
dignity.
Keywords: Entrepreneurship, Feminism, Social Change, Modernisation, Female Education.
Introduction
his article is based on the firm belief in gender equality and feminism. Women should
have the same opportunities and rights in social, political and economic spheres as men
have. The Indian society has been more social than economic and political and any social
change in India can be brought about by changing beliefs, social structures, economic systems
and policies and institutions. Presently after a struggle of six decades after independence,
women entrepreneurs are playing an important role in the growth of the Indian economy
and management.
T
1. Former Assistant Professor, School of Business and Management, Jaipur National University, Jaipur
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
16
Indian Society, Culture and Women in History
The role of women in the Indian society has varied from Vedic to modern times. In the
early Vedic society women enjoyed equality of a certain type with men in many spheres
of life. Example of the sage Gargi and Swamvara can be given in this context. During
this age women were given a high place in society. There was considerable equality between
men and women and women enjoyed appreciable liberty in context of those times. The
ancient Hindu philosophical concept of ‘Shakti’, the feminine principle of energy, was also
a product of this age. This took the form of worship of the female idols or goddesses.1
In the later Vedic period the Indian society became more male dominated, but the roles
of men and women were generally defined because the idea of Dharma or social morality
was more or less followed. But the rigidity of caste system became more prominent which
also indirectly affected the position of women in India.
It was later that the position and status of women declined. The traditional role of women
in the Indian society, especially during mediaeval times, was secondary to men and women
were considered fit as housewives. During the medieval period and because of the advent
of Islamand the decline and defensiveness of the Hindu society the position of women
steeply declined. Slowly evils such as child marriage, purdah, sati, deplorable condition of
widows, domestic violence crept into the Indian society. The situation became so pitiable
during the British times that even the British government had to take some steps to improve
the lot of women in India. It was only after independence that the government took many
steps to protect and empower women and to reform and improve the society and its outlook
towards women.
Changing Role of Women in the Changing Indian Society and Culture
According to Encyclopaedia Britannica, ‘Modernisation, in sociology, is the transformation
from a traditional, rural, agrarian society to a secular, urban, industrial society.’2
From the British times to the present day Indian society has been undergoing the process
of modernisation. Indian society has historically been highly complex, hierarchical, feudal,
caste ridden, religious with self-sufficient village life and family centred. For centuries the
society remained static and defensive with all sorts of social evils. It needed a severe
jolt to rise from its deep social slumber which the British and their colonial rule provided.
Economic changes were the first that impacted the Indian society. Self-sufficiency of the
villages was disturbed due to the introduction of cash crops by the British. Socially their
liberal democratic ideas, institutions and their secular and scientific education rudely shook
the Indian social values. The nineteenth century witnessed simmerings of some changes
spearheaded by many social religious movements like Arya Samaj, Brahman Samaj and
others. In the late nineteenth century development of means of transportation and
communication, gradual induction of Indians in the civil service and as clerks, emergence
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
17
of a weak dependent middle class, beginnings of some industries, liberal education system
and similar other forces inevitably led to social change. The Congress movement, particularly
led by Mahatma Gandhi, fought against many social evils and helped in uplifting the status
of women. With the departure of the British, introduction of democratic values, the Constitution
and representative institutions, emergence of the middle class, urbanisation, industrialisation,
high priority to scientific temper, spread of various educational institutions, deep impact of
western and global valuesled to tremendous social changes.
Urbanisation led to weakening of joint family systems and family ties. Women in nuclear
families became more individualistic, conscious of their rights and assertive. Urbanisation
gave rise to the modern culture, liberal, secular, economic, scientific thought, businesses,
industries, services and schools and colleges. Besides these, the growth of modern means
of entertainment has also contributed to modernisation. All these have led to greater
emancipation and development of women.
Progress in science and technology has led to spread of rational, scientific, techno-secular
values and ideas. Democratic institutions, right to vote, fundamental rights and competitive
politics have led to greater equality between men and women and has created a climate
for enforcing women’s rights better. Now, there is talk of thirty three percent reservation
for women in various representative institutions e.g. Lok Sabha, Rajya Sabha and state
and local level political institutions.
Globalisation, liberalisation and privatisation in India have led to greater mobility across the
borders with women also coming in contact with outside world, particularly the western
world. Culture of entertainment through TV, movies, night clubs, restaurants, popularity of
western music, dances and other art forms has also contributed to the social cultural change
in India leading to greater feminism.
As the traditional caste system in India became less and less rigid, the process of Sanskritisation
led to the lower castes, women included, to emulate the higher castes in terms of customs,
rituals, ideology, education, employment, political assertion, economic status and cultural values.
Changes in rural India like better education, loosening of the caste and class system, land
reforms, development of Panchayati Raj system, green revolution, mobility, of labour,
technological changes in methods of farming andemergence of the class of rich farmer
have also led directly or indirectly to changes in the mind-set, position and power of women.
There have been many additions and improvements in the Indian laws especially the laws
concerning women. New laws against domestic violence, harassment of women at workplace
and changes in older laws like giving property rights to the female child and divorce laws
have contributed a great deal in increasing the power, position and abilities of women in India.
Social movements like SC/ST movements, movements against religious orthodoxy and
fundamentalism, OBC movements, Tribal movements and Political movements, have in many
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
18
ways helped change the traditional Indian society.
Media and mass communication, radio, TV, magazines, cinema, newspapers, internet, social
media etc. have also played a very important role. These have led to large scale and
important social and cultural changes in the Indian society.
Women’s movements, associations, commissions and bodies, studies on women, women research
centres, NGOs and other similar efforts and groups have also been instrumental in ushering
changes in the mind-set of the Indian society.
History brings out that whenever there have been major changes in societies, leadership
has played the most important role. In India as well, the social change started during the
British times when Raja Ram Mohan Roy, Swami Dayanand Saraswati, Swami Vivekananda
and other social reformers spearheaded the movement of rooting out the social evils. During
the national movement Mahatma Gandhi, Kasturba Gandhi, Annie Beasant, Kamini Roy,
Durgbai Deshmukh, Pandita Ramabai, Sucheta Kriplani, Sarla Devi Chaudhrani and many
others played an important role inliberating, uplifting and developing women. Today, Vrinda
Karat, Ruth Vanita, Gita Sahgal, Madhu Kishwar, Devika Jain, Prem Chaudhary and many
others are spearheading the movement.
Greater participation of women in politics should also be seen as a social change in the
general direction of women upliftment in India. Some examples of women who have done
exceptional work in the political field are: Sarojini Naidu, Vijaylakshmi Pandit, Indira Gandhi,
Sonia Gandhi, Sushma Swaraj, Pratibha Patil and many more.
Changes in Social Position, Mind-Set and Attitudes of Women in India
The overall impact of the changing factors and forces has been that the consciousness
and awareness in the women folk particularly, has increased. Education has made the women
in India aware of the social evils and traditions that caused all sorts of discriminations,
torture, exploitation, repression, and violence. Today women are more willing to break free
from all sorts of restrictions in spite of weight of tradition. Individualism has been clearly
visible among Indian women. Women participate in politics. They are no longer limited to
the role of mothers and home-makers but are joining the administrative services, army,
becoming scientists, lawyers, and chartered accountants apart from becoming entrepreneurs.
There is a witness a tremendous rise in social, economic political and legal consciousness
and awareness of women in India. There has been a distinct growth of feminism and
feministic ideas in the Indian society. It can be observed that there is a rise in women’s
assertiveness against restrictions of tradition, family, caste, language, region and society.
Women have become stronger, more risk taking and experimenting. There has been a marked
increase in working women and women in men dominated jobs. There are greater choices
and freedom for women in India today. Many protests, movements and agitations by women,
women help groups, NGO’s, political and social groups have taken place for asserting rights
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
19
and speaking out against injustice and exploitation. Many organisations have come up and
are continuously coming up for empowerment of women and their rights.
Women Entrepreneurship in India
Traditionally, India has had a rich culture of entrepreneurship. From the ancient times Indian
products and businessmen were famous for their abilities and business acumen. Women
mostly worked as helping hands to their husbands and family in small businesses, but growth
of independent women entrepreneurs involved in capital intensive technology driven businesses
is a very recent phenomenon. It was only after independence the women entrepreneurship
has emerged in the real sense in India.
A small list of prominent women entrepreneurs in India can be given. These include, Akhila
Srinivasan, Chanda Kochar, Ekta Kapoor, Kiran Mazumdar-Shaw, Preetha Reddy, Ritu Nanda,
Shahnaz Hussain, Simone Tata, Farah Khan and many others.
Women entrepreneurs in India are not only from the affluent upper class society. There
are many middle class women entrepreneurs in India who help in family businesses or
are individually involved in small businesses like beauty parlours small shops and many others.
A large section of women entrepreneurs in India belong to the poor, weak, marginalised
and backward sections of the society. They are involved in business like agriculture, dairy,
handlooms, power looms horticulture etc.4
Many of these women have been forced to take up entrepreneurship out of economic
compulsions. Such women in the informal sector are found to be home-based workers,
engaged in the petty manufacture of goods, either on piece rate basis or on own account,
petty traders and petty shopkeepers or service specialists.5
A report published by ESCAP in 2005 titled ‘Developing Women Entrepreneurs in South
Asia’ pointed out that in India, a majority of women entrepreneurs in SMEs fall within
the age group 25-40 years.6
Women’s entrepreneurship is dependent on both demand side (political and institutional
framework, family policy and market sources) and supply side factors (the availability of
suitable individuals to occupy entrepreneurial roles). In addition, women’s entrepreneurship
depends on both the situation of women in society and the role of entrepreneurship there.
Therefore, the factors that affect women entrepreneurship in India include those that affect
the gender system and also those factors that affect entrepreneurship.7
The last two decades have witnessed phenomenal change in the status and work place
participation of women in India. Women’s entrepreneurship has developed due to increasing
globalisation and the support of progressive social, economic and political cross currents,
technological advancement and the media.8
There have been talks in management circles about the feminine style of management.
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
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The feminine style is characterised by more feminine quality, soft-skills and behaviours such
as empathy, effective communication and a generally more democratic or team-styled work
environment.9
Problems of Entrepreneurship in India
Entrepreneurship in India and among Indians is not a new phenomenon. Throughout history
Indian entrepreneurs and businessmen traders have been known for their skills particularly
the Marwaris. During the British times, despite efforts to the contrary by the British, Indian
businesses and businessmen were able to sustain themselves. After independence the
Government of India undertook many measures to encourage entrepreneurship but, under
the Nehruvian model with the permit and the Licence system and socialistic bias, hampered
Indian entrepreneurship. It was only after economic liberalisation in the 1990s that there
has been a spurt in entrepreneurial activities.
But even now entrepreneurs, both national and international, have to face many problems
in India. International Financial Corporation, an organisation of the World Bank Group has
ranked world economies on the basis of ease of doing business. It measures the ease
of doing business on the basis of basis of ten criteria. These criteria are:10
1. Starting a business,
2. Dealing with construction permits,
3. Getting electricity,
4. Registering property,
5. Getting credit,
6. Protecting investors,
7. Paying taxes,
8. Trading across borders,
9. Enforcing contracts and
10. Resolving insolvency.
Major problems even after liberalisation in India are the bureaucratic bottlenecks and corruption
that entrepreneurs have to face. Starting a business is not an easy task. An entrepreneur
has to face many problems and difficulties in setting up a business. These include choosing
a suitable location, setting up the business infrastructure, finance issues, demand forecasting,
establishing contacts with suppliers and marketing channel, arranging power and other resources,
finding skilled labour, procuring raw materials, gaining access to markets and getting various
government clearances. In India lack of adequate infrastructural facilities and low level
of technology are other major issues for entrepreneurs. For all types of entrepreneurial
organisations arranging for finance is a basic problem. For micro and mini businesses the
problem is arranging for small sums of money. Even if the money is available the rates
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
21
of interest are too high or the business is not able to generate enough profits to sustain
the costs of interest. Even for bigger businesses problems of financing both long term and
short term and both of equity and debt persist. Newer businesses have to face many problems
of marketing ranging from demand forecasting to promotion. There are difficulties in securing
latest technology and finding skilled workforce to manage such technology. Availability and
cost of technology for entrepreneurships is still a problem. Also, the prevailing technology
may not be up to the mark. Lack of reliable information is another problem that entrepreneurs
face. Smaller businesses today also face great threats from rich, powerful and established
companies and MNCs. MNCs and rich corporate have economies of scale and they control
many markets. Therefore, it is difficult for SMEs, MMEs and rural entrepreneurs to venture
out and survive in such businesses. In any case smaller companies and start-ups always
face entry barriers and very stiff competition in existing markets. Similarly, lack of high
quality entrepreneurial training and education is another problem. Complexity of the laws
and regulatory policies is a major bottleneck for new businesses in India. Again, many
entrepreneurs face difficulties in getting environmental clearance and disposal of waste products.
New start-up businesses in India and especially those with some innovative technology or
product idea face problems in obtaining IPRs. For many micro and small businesses ignorance
and lack of knowledge and skills for using information technology and availing its benefits
is another issue that does not allow businesses to develop adequately.
Educational system in India suffers from rigid boundaries of established syllabi and systemsand
prepares students to take up traditional employment rather than instilling the confidence
to do something that one likes and which involves risk.11
Obviously, women entrepreneurs face all problems that entrepreneurs in general face. The
fact that they face more problems is also correct.
Problems and Issues that Women Face in Entrepreneurship
Economic Problems
There are problems of start-up capital and difficulties of getting finance for women. Financial
institutions and banks have doubts about their entrepreneurial abilities and consider it risky
to give loans to women. It is also believed that the risk bearing ability of women entrepreneurs
is quite low. Problem of mobility is another issue with many women entrepreneurs. Often
in many businesses middlemen may harass inexperienced women entrepreneurs. After attending
various training programmes on entrepreneurship, women entrepreneurs find it difficult to
tide over the risks and troubles that may come up in an organisational working.12
Again competing with experienced and capable men in the business world for a new woman
entrepreneur is a difficult task. Adequate opportunities are not available for women in terms
of grant, financial support and credit if they aim to start their own business. Major policies
are gender-neutral and very few policies are specifically for women entrepreneurs. There
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
22
are no major policies in effect to ensure representation of women entrepreneurs in policy
making process and institutions.13
Social and Cultural Problems
Discrimination and lack of social support are major bottlenecks against development of women
entrepreneurs. Male dominance and its repercussions make women weak and less capable.
Sexual harassment of working women is unfortunately widely prevalent. Many sections of
the Indian society still lack of faith and the belief that women are as capable as men.
Illiteracy also causes low level achievement and advancement motivation among women.
Successful women entrepreneurs have to be self-motivated with a strong mind and risk
taking abilities because other factors such as family support, government policies, financial
assistance etc. are not adequate.14
Due to lack of education, social support and discrimination, women develop negative attitudes.
There are many problems that women have to face when they are involved in family businesses.
Even, if women hold important positions in family business, they may not have the power
or freedom as their male counterparts may have. In India, due to poverty, it is often difficult
for middle class and lower middle class women to take a risk of starting their own business
Due to all the above mentioned socio-cultural factors stereotyped thinking has developed
in women with regards to their career.
We can say that unfortunately women entrepreneurship is still not a full-fledged movement
in India and it is in its nascent stage. The Indian society has not reached that stage of
social progress and development where women entrepreneurs can thrive and grow.
Family and Personal Problems
Lack of family support is a basic problem of women who wish to become entrepreneurs.
The pressures of motherhood and the job of raising children also have a negative effect
on prospects of women starting and running their own businesses. This leads to women
starting businesses many years later than men. In general family problems, conflicts and
complexities of the joint family system also have negative effects on entrepreneurial prospects
of women. For working women as a result there is a disturbed work-life and family-life
balance.
Lack of will, initiative, confidence, sustained motivation and patience often lead women to
accept secondary and subdued status. Also, inferiority complex, fears and other problems
of life discourage most women from venturing out.
Organisational Problems
There is lack of organisational support for women in some business organisations especially
for top level positions.This is due to the fact that India has been and is still largely a
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
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traditional and male dominated society. Male employees may have problems working under
women. Women also have to face all workplace negativities that male employees have
to face in addition to sexual harassment. Lack of experience of women is another problem
that discourages many women in corporate life.
Efforts at Developing Women Entrepreneurship in India
The Indian government has been quite active and committed in empowerment and emancipation
of women in India. Some important schemes for supporting women entrepreneurship in
India include the following:15
l Mahila Udyam Nidhi, Mahila Vikash Nidhi, Micro Credit Scheme by SIDBI (Small
Industries Development Bank of India), Dena Shakti scheme of Dena Bank , Udyogini
Scheme of Punjab & Sind Bank are some of the important schemes introduced by
various Banks.
Some important organisations providing support to women entrepreneurship in India include
the following:16
l Organisations include SBI, NABARD, SIDO (Small Industries Development
Organisation), CWEI (Consortium of Women Entrepreneurs of India), WIT (Women
India Trust), SEWA (Self Employed Women Association), FIWE (Federation of India
Women Entrepreneurs), Central Social Welfare Board (CSWB), National Alliance of
Young Entrepreneurs (NAYE), Ministry of Micro, Small and Medium Enterprises, Ministry
of Women and Child Development and Schemes of State governments.
Apart from the government, many NGOs and women’s organisations have taken up the
cause of women and have helped in many ways in social change and reformation.
Some noteworthy entrepreneurship institutions that are directly contributing to development
of women entrepreneurship in India are, Women Entrepreneurs wing of the NAYE, Indian
Council of Women Entrepreneurs, FICCI Ladies Organisation, National Commission on Self
Employed Women in the Informal Sector, World Association of Women Entrepreneurs and
Associated Country Women of the World.17
Many legislations have been passed by the government of India that help in improving the
position, status, power and equality of women. Many of these legislations do not directly
help in developing women entrepreneurship but indirectly help in creating conducive social
conditions. The proposed ministry of Entrepreneurship and Skill Development is another
welcome step in developing entrepreneurship in India.
Economic and Socio-Cultural Changes that are Required to Develop Women
Entrepreneurship in India
Right efforts at all levels and in all areas are required for the development of women
entrepreneurs and their greater participation in the entrepreneurial activities. The basic change
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
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that is required in the Indian society is a change of the mind-set of people in all sections
of the society. The mind- set of a male dominated society that favours domination and
exploitation of women must be replaced by a mind- set that supports women’s rights and
equality with men in all walks of life. In other words, a feministic mind-set is the call
of the day. Another basic change that is required is that women should change their self-
image from a docile, tolerant, submissive, diffident self to a motivated, daring, courageous,
independent and innovative self- image with dignity.
Following efforts can be taken into account for effective development of women entrepreneurs:
1. Education can also play a very important role in removal of social taboos and change
of mind-set of male dominated groups, communities and individuals. In this effort the
role of media especially television becomes important in spreading awareness and
consciousness both for fighting against inequality and injustice and also for promoting
women. The stress should also be to encourage more and more women to build their
careers and take up jobs. Women should be encouraged to look upon themselves
as strong, dignifies, capable and independent beings and reject the traditional image
of a docile and dependent person.
2. Developing anethos of equality of women with men and overall encouragement of
women in schools, colleges, universities, corporates, government sector and all walks
of life. In this effort the media, Departments of the Central, State and Local self
government, public sector organisations, private sector organisations, NGOs, self-help
groups, banks and other financial institutions and other institutions and bodies can play
a very important role.
3. For all developmental programmes women should be considered as specific target
group.18
4. Women who are risk averse and conservative can be encouraged to set up home
based businesses so that they can balance their multiple responsibilities and can become
self-reliant.
5. Group entrepreneurship is another viable option for the weaker sections of the society.19
6. The creation of government offices of women’s business ownership is also very important.
Such offices could have programme responsibilities such as providing women’s business
centres, organising information seminars and meetings and/or providing web-based
information to women who are already entrepreneurs and who have important insights
into the changes needed to improve women’s entrepreneurship.20
7. Providing social and economic security to women and opposing all forms of discrimination
of women.
8. Repeated gender sensitisation programs should be held to train financiers, marketers,
government officials and others to treat women with dignity and respect as persons
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
Professional Panorama : An International Journal of Applied Management & Technology
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in their own right.21
9. Women of the poor, marginalised, deprived and backward sections of the society should
be encouraged and supported in all possible ways to start and sustain their small
businesses. For poor women entrepreneurs centres that take good care of the young
children while their mothers are busy at work is also very important in this regard.
10. Laws that protect women should be strengthened, for example, law focussing on
workplace harassment.
11. Educational, vocational and professional aspects of lives of women should be strengthened.
Ministries of MSME and Women and Child development should always consider the
dimension of women entrepreneurs while devising their policies and programs.
12. Periodic evaluation the impact of any SME-related policies on the success of women-
owned businesses and the extent to which such businesses take advantage of them
in also important. The objective should be to identify ways to improve the effectiveness
of those that should be retained. Good practices that are identified in this way should
be disseminated and shared internationally.22
13. Establishing all-women’s organisations can be another suggestion to encourage women
and give them opportunities and confidence. Organisations like the recently established
Bhartiya Mahila Bank are a welcome step in this direction. Another suggestion can
be to appoint women officials in government departments to attend to women related
problems and issues.
14. Serious listening and careful consideration must be given to women self -help groups,
NGOs, organisations involved in upliftment of women and existing women entrepreneurs.
15. Promotion of the development of women entrepreneur networks is also an important
step. Co-operation and partnerships between national and international networks can
facilitate entrepreneurial endeavours by women in a global economy.23
16. All sorts of financial help, advice, legal help, tax benefits, marketing help, psychological
conditioning, guidance and support should be provided for potential, aspiring and established
women entrepreneurs.
17. Attempts by various NGO‘s and government organisations to spread information about
policies, plans and strategies on the development of women in the field of industry,
trade and commerce should be made.24
18. Improvements in the factual and analytical underpinnings of understanding of the role
of women entrepreneurs in the economy should be there. This requires strengthening
the statistical basis for carrying out gender-related cross-country comparative analyses
and longitudinal studies of the impact of important developments and policies, especially
over time.25
Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects
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19. Regular and reliable collection and maintenance of data and statistics about the position
and condition of women in all areas (rural and urban), institutions and businesses
is also necessary.
References
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Professional Panorama : An International Journal of Applied Management & Technology
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13. Das Madhumita, Problems and Prospects of Women Entrepreneurs in India,
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14. Padhi Priyadarsini, and Padhy Anshuman, Women Entrepreneurship in India: Present
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15. ibid.
16. Gupta C B and N.P. Shrinivasan, Entrepreneurship Development in India, Sultan
Chand and Sons, New Delhi 2010, p. 15.15-15.17.
17. Das Madhumita, Problems and Prospects of Women entrepreneurs in India,
www.academia.edu accessed on 03-09-2014.
18. Charantimath Poornima (2006), Entrepreneurship Development, Small Business
Enterprises, Dorling Kindersley (India) Pvt. Ltd. New Delhi 2006, pp. 109.
19. Women’s Entrepreneurship: Issues and Policies, Organisation for Economic Co-Operation
and Development, 2nd
Oecd Conference of Ministers Responsible for Small and Medium-
Sized Enterprises (Smes), Promoting Entrepreneurship and Innovative Smes in a Global
Economy, www.oced.org, accessed on 03-09-2014.
20. Das Madhumita, Problems and Prospects of Women entrepreneurs in India,
www.academia.edu accessed on 03-09-2014.
21. Women’s Entrepreneurship: Issues and Policies, Organisation for Economic Co-Operation
and Development, 2nd
Oecd Conference of Ministers Responsible for Small and Medium-
Sized Enterprises (Smes), Promoting Entrepreneurship and Innovative Smes in a Global
Economy, www.oced.org, accessed on 03.09.2014.
22. ibid.
23. Nehru Jawaharlal and Bhardwaj Shubhra (2013), Women Entrepreneurship in India:
Issues & Problems ‘You Can Tell the Condition of a Nation by Looking at the Status
of its Women’, Spectrum, Vol.2 Issue 7, July, http://prj.co.in/setup/socialscience/
paper62.pdf accessed on 03-09-2014.
24. Women’s Entrepreneurship: Issues and Policies, Organisation for Economic Co-Operation
and Development, 2nd
Oecd Conference of Ministers Responsible for Small and Medium-
Sized Enterprises (Smes), Promoting Entrepreneurship and Innovative Smes in a Global
Economy, www.oced.org, accessed on 03-09-2014.

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Women entrepreneurs in context of the changing indian society problems and prospects

  • 1. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects 15 Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Dr. Pranav Parijat1 Abstract This research paper focuses on women entrepreneurs in India in the context of changes in the Indian society and the social problems which women entrepreneurs specially face. The philosophical position on which this paper based is feminism in a male dominated society. It begins with the social change in modern India and how it has affected women. This is followed by a brief account of the characteristics of women entrepreneurship in India. Next the general problems of entrepreneurship and specific problems women entrepreneurs face have been identified. It concludes by discussing some sociological changes that are required to develop women entrepreneurship in the country. It is proposed that favourable changes in the mind-set, which favour feministic ideas and the change in mentality of women is the first basic change that is required to develop women entrepreneurship in India. Another change which is required is that women should change their self-image from a docile, tolerant, submissive, diffident self to a motivated, daring, courageous, independent and innovative self with dignity. Keywords: Entrepreneurship, Feminism, Social Change, Modernisation, Female Education. Introduction his article is based on the firm belief in gender equality and feminism. Women should have the same opportunities and rights in social, political and economic spheres as men have. The Indian society has been more social than economic and political and any social change in India can be brought about by changing beliefs, social structures, economic systems and policies and institutions. Presently after a struggle of six decades after independence, women entrepreneurs are playing an important role in the growth of the Indian economy and management. T 1. Former Assistant Professor, School of Business and Management, Jaipur National University, Jaipur
  • 2. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 16 Indian Society, Culture and Women in History The role of women in the Indian society has varied from Vedic to modern times. In the early Vedic society women enjoyed equality of a certain type with men in many spheres of life. Example of the sage Gargi and Swamvara can be given in this context. During this age women were given a high place in society. There was considerable equality between men and women and women enjoyed appreciable liberty in context of those times. The ancient Hindu philosophical concept of ‘Shakti’, the feminine principle of energy, was also a product of this age. This took the form of worship of the female idols or goddesses.1 In the later Vedic period the Indian society became more male dominated, but the roles of men and women were generally defined because the idea of Dharma or social morality was more or less followed. But the rigidity of caste system became more prominent which also indirectly affected the position of women in India. It was later that the position and status of women declined. The traditional role of women in the Indian society, especially during mediaeval times, was secondary to men and women were considered fit as housewives. During the medieval period and because of the advent of Islamand the decline and defensiveness of the Hindu society the position of women steeply declined. Slowly evils such as child marriage, purdah, sati, deplorable condition of widows, domestic violence crept into the Indian society. The situation became so pitiable during the British times that even the British government had to take some steps to improve the lot of women in India. It was only after independence that the government took many steps to protect and empower women and to reform and improve the society and its outlook towards women. Changing Role of Women in the Changing Indian Society and Culture According to Encyclopaedia Britannica, ‘Modernisation, in sociology, is the transformation from a traditional, rural, agrarian society to a secular, urban, industrial society.’2 From the British times to the present day Indian society has been undergoing the process of modernisation. Indian society has historically been highly complex, hierarchical, feudal, caste ridden, religious with self-sufficient village life and family centred. For centuries the society remained static and defensive with all sorts of social evils. It needed a severe jolt to rise from its deep social slumber which the British and their colonial rule provided. Economic changes were the first that impacted the Indian society. Self-sufficiency of the villages was disturbed due to the introduction of cash crops by the British. Socially their liberal democratic ideas, institutions and their secular and scientific education rudely shook the Indian social values. The nineteenth century witnessed simmerings of some changes spearheaded by many social religious movements like Arya Samaj, Brahman Samaj and others. In the late nineteenth century development of means of transportation and communication, gradual induction of Indians in the civil service and as clerks, emergence
  • 3. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 17 of a weak dependent middle class, beginnings of some industries, liberal education system and similar other forces inevitably led to social change. The Congress movement, particularly led by Mahatma Gandhi, fought against many social evils and helped in uplifting the status of women. With the departure of the British, introduction of democratic values, the Constitution and representative institutions, emergence of the middle class, urbanisation, industrialisation, high priority to scientific temper, spread of various educational institutions, deep impact of western and global valuesled to tremendous social changes. Urbanisation led to weakening of joint family systems and family ties. Women in nuclear families became more individualistic, conscious of their rights and assertive. Urbanisation gave rise to the modern culture, liberal, secular, economic, scientific thought, businesses, industries, services and schools and colleges. Besides these, the growth of modern means of entertainment has also contributed to modernisation. All these have led to greater emancipation and development of women. Progress in science and technology has led to spread of rational, scientific, techno-secular values and ideas. Democratic institutions, right to vote, fundamental rights and competitive politics have led to greater equality between men and women and has created a climate for enforcing women’s rights better. Now, there is talk of thirty three percent reservation for women in various representative institutions e.g. Lok Sabha, Rajya Sabha and state and local level political institutions. Globalisation, liberalisation and privatisation in India have led to greater mobility across the borders with women also coming in contact with outside world, particularly the western world. Culture of entertainment through TV, movies, night clubs, restaurants, popularity of western music, dances and other art forms has also contributed to the social cultural change in India leading to greater feminism. As the traditional caste system in India became less and less rigid, the process of Sanskritisation led to the lower castes, women included, to emulate the higher castes in terms of customs, rituals, ideology, education, employment, political assertion, economic status and cultural values. Changes in rural India like better education, loosening of the caste and class system, land reforms, development of Panchayati Raj system, green revolution, mobility, of labour, technological changes in methods of farming andemergence of the class of rich farmer have also led directly or indirectly to changes in the mind-set, position and power of women. There have been many additions and improvements in the Indian laws especially the laws concerning women. New laws against domestic violence, harassment of women at workplace and changes in older laws like giving property rights to the female child and divorce laws have contributed a great deal in increasing the power, position and abilities of women in India. Social movements like SC/ST movements, movements against religious orthodoxy and fundamentalism, OBC movements, Tribal movements and Political movements, have in many
  • 4. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 18 ways helped change the traditional Indian society. Media and mass communication, radio, TV, magazines, cinema, newspapers, internet, social media etc. have also played a very important role. These have led to large scale and important social and cultural changes in the Indian society. Women’s movements, associations, commissions and bodies, studies on women, women research centres, NGOs and other similar efforts and groups have also been instrumental in ushering changes in the mind-set of the Indian society. History brings out that whenever there have been major changes in societies, leadership has played the most important role. In India as well, the social change started during the British times when Raja Ram Mohan Roy, Swami Dayanand Saraswati, Swami Vivekananda and other social reformers spearheaded the movement of rooting out the social evils. During the national movement Mahatma Gandhi, Kasturba Gandhi, Annie Beasant, Kamini Roy, Durgbai Deshmukh, Pandita Ramabai, Sucheta Kriplani, Sarla Devi Chaudhrani and many others played an important role inliberating, uplifting and developing women. Today, Vrinda Karat, Ruth Vanita, Gita Sahgal, Madhu Kishwar, Devika Jain, Prem Chaudhary and many others are spearheading the movement. Greater participation of women in politics should also be seen as a social change in the general direction of women upliftment in India. Some examples of women who have done exceptional work in the political field are: Sarojini Naidu, Vijaylakshmi Pandit, Indira Gandhi, Sonia Gandhi, Sushma Swaraj, Pratibha Patil and many more. Changes in Social Position, Mind-Set and Attitudes of Women in India The overall impact of the changing factors and forces has been that the consciousness and awareness in the women folk particularly, has increased. Education has made the women in India aware of the social evils and traditions that caused all sorts of discriminations, torture, exploitation, repression, and violence. Today women are more willing to break free from all sorts of restrictions in spite of weight of tradition. Individualism has been clearly visible among Indian women. Women participate in politics. They are no longer limited to the role of mothers and home-makers but are joining the administrative services, army, becoming scientists, lawyers, and chartered accountants apart from becoming entrepreneurs. There is a witness a tremendous rise in social, economic political and legal consciousness and awareness of women in India. There has been a distinct growth of feminism and feministic ideas in the Indian society. It can be observed that there is a rise in women’s assertiveness against restrictions of tradition, family, caste, language, region and society. Women have become stronger, more risk taking and experimenting. There has been a marked increase in working women and women in men dominated jobs. There are greater choices and freedom for women in India today. Many protests, movements and agitations by women, women help groups, NGO’s, political and social groups have taken place for asserting rights
  • 5. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 19 and speaking out against injustice and exploitation. Many organisations have come up and are continuously coming up for empowerment of women and their rights. Women Entrepreneurship in India Traditionally, India has had a rich culture of entrepreneurship. From the ancient times Indian products and businessmen were famous for their abilities and business acumen. Women mostly worked as helping hands to their husbands and family in small businesses, but growth of independent women entrepreneurs involved in capital intensive technology driven businesses is a very recent phenomenon. It was only after independence the women entrepreneurship has emerged in the real sense in India. A small list of prominent women entrepreneurs in India can be given. These include, Akhila Srinivasan, Chanda Kochar, Ekta Kapoor, Kiran Mazumdar-Shaw, Preetha Reddy, Ritu Nanda, Shahnaz Hussain, Simone Tata, Farah Khan and many others. Women entrepreneurs in India are not only from the affluent upper class society. There are many middle class women entrepreneurs in India who help in family businesses or are individually involved in small businesses like beauty parlours small shops and many others. A large section of women entrepreneurs in India belong to the poor, weak, marginalised and backward sections of the society. They are involved in business like agriculture, dairy, handlooms, power looms horticulture etc.4 Many of these women have been forced to take up entrepreneurship out of economic compulsions. Such women in the informal sector are found to be home-based workers, engaged in the petty manufacture of goods, either on piece rate basis or on own account, petty traders and petty shopkeepers or service specialists.5 A report published by ESCAP in 2005 titled ‘Developing Women Entrepreneurs in South Asia’ pointed out that in India, a majority of women entrepreneurs in SMEs fall within the age group 25-40 years.6 Women’s entrepreneurship is dependent on both demand side (political and institutional framework, family policy and market sources) and supply side factors (the availability of suitable individuals to occupy entrepreneurial roles). In addition, women’s entrepreneurship depends on both the situation of women in society and the role of entrepreneurship there. Therefore, the factors that affect women entrepreneurship in India include those that affect the gender system and also those factors that affect entrepreneurship.7 The last two decades have witnessed phenomenal change in the status and work place participation of women in India. Women’s entrepreneurship has developed due to increasing globalisation and the support of progressive social, economic and political cross currents, technological advancement and the media.8 There have been talks in management circles about the feminine style of management.
  • 6. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 20 The feminine style is characterised by more feminine quality, soft-skills and behaviours such as empathy, effective communication and a generally more democratic or team-styled work environment.9 Problems of Entrepreneurship in India Entrepreneurship in India and among Indians is not a new phenomenon. Throughout history Indian entrepreneurs and businessmen traders have been known for their skills particularly the Marwaris. During the British times, despite efforts to the contrary by the British, Indian businesses and businessmen were able to sustain themselves. After independence the Government of India undertook many measures to encourage entrepreneurship but, under the Nehruvian model with the permit and the Licence system and socialistic bias, hampered Indian entrepreneurship. It was only after economic liberalisation in the 1990s that there has been a spurt in entrepreneurial activities. But even now entrepreneurs, both national and international, have to face many problems in India. International Financial Corporation, an organisation of the World Bank Group has ranked world economies on the basis of ease of doing business. It measures the ease of doing business on the basis of basis of ten criteria. These criteria are:10 1. Starting a business, 2. Dealing with construction permits, 3. Getting electricity, 4. Registering property, 5. Getting credit, 6. Protecting investors, 7. Paying taxes, 8. Trading across borders, 9. Enforcing contracts and 10. Resolving insolvency. Major problems even after liberalisation in India are the bureaucratic bottlenecks and corruption that entrepreneurs have to face. Starting a business is not an easy task. An entrepreneur has to face many problems and difficulties in setting up a business. These include choosing a suitable location, setting up the business infrastructure, finance issues, demand forecasting, establishing contacts with suppliers and marketing channel, arranging power and other resources, finding skilled labour, procuring raw materials, gaining access to markets and getting various government clearances. In India lack of adequate infrastructural facilities and low level of technology are other major issues for entrepreneurs. For all types of entrepreneurial organisations arranging for finance is a basic problem. For micro and mini businesses the problem is arranging for small sums of money. Even if the money is available the rates
  • 7. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 21 of interest are too high or the business is not able to generate enough profits to sustain the costs of interest. Even for bigger businesses problems of financing both long term and short term and both of equity and debt persist. Newer businesses have to face many problems of marketing ranging from demand forecasting to promotion. There are difficulties in securing latest technology and finding skilled workforce to manage such technology. Availability and cost of technology for entrepreneurships is still a problem. Also, the prevailing technology may not be up to the mark. Lack of reliable information is another problem that entrepreneurs face. Smaller businesses today also face great threats from rich, powerful and established companies and MNCs. MNCs and rich corporate have economies of scale and they control many markets. Therefore, it is difficult for SMEs, MMEs and rural entrepreneurs to venture out and survive in such businesses. In any case smaller companies and start-ups always face entry barriers and very stiff competition in existing markets. Similarly, lack of high quality entrepreneurial training and education is another problem. Complexity of the laws and regulatory policies is a major bottleneck for new businesses in India. Again, many entrepreneurs face difficulties in getting environmental clearance and disposal of waste products. New start-up businesses in India and especially those with some innovative technology or product idea face problems in obtaining IPRs. For many micro and small businesses ignorance and lack of knowledge and skills for using information technology and availing its benefits is another issue that does not allow businesses to develop adequately. Educational system in India suffers from rigid boundaries of established syllabi and systemsand prepares students to take up traditional employment rather than instilling the confidence to do something that one likes and which involves risk.11 Obviously, women entrepreneurs face all problems that entrepreneurs in general face. The fact that they face more problems is also correct. Problems and Issues that Women Face in Entrepreneurship Economic Problems There are problems of start-up capital and difficulties of getting finance for women. Financial institutions and banks have doubts about their entrepreneurial abilities and consider it risky to give loans to women. It is also believed that the risk bearing ability of women entrepreneurs is quite low. Problem of mobility is another issue with many women entrepreneurs. Often in many businesses middlemen may harass inexperienced women entrepreneurs. After attending various training programmes on entrepreneurship, women entrepreneurs find it difficult to tide over the risks and troubles that may come up in an organisational working.12 Again competing with experienced and capable men in the business world for a new woman entrepreneur is a difficult task. Adequate opportunities are not available for women in terms of grant, financial support and credit if they aim to start their own business. Major policies are gender-neutral and very few policies are specifically for women entrepreneurs. There
  • 8. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 22 are no major policies in effect to ensure representation of women entrepreneurs in policy making process and institutions.13 Social and Cultural Problems Discrimination and lack of social support are major bottlenecks against development of women entrepreneurs. Male dominance and its repercussions make women weak and less capable. Sexual harassment of working women is unfortunately widely prevalent. Many sections of the Indian society still lack of faith and the belief that women are as capable as men. Illiteracy also causes low level achievement and advancement motivation among women. Successful women entrepreneurs have to be self-motivated with a strong mind and risk taking abilities because other factors such as family support, government policies, financial assistance etc. are not adequate.14 Due to lack of education, social support and discrimination, women develop negative attitudes. There are many problems that women have to face when they are involved in family businesses. Even, if women hold important positions in family business, they may not have the power or freedom as their male counterparts may have. In India, due to poverty, it is often difficult for middle class and lower middle class women to take a risk of starting their own business Due to all the above mentioned socio-cultural factors stereotyped thinking has developed in women with regards to their career. We can say that unfortunately women entrepreneurship is still not a full-fledged movement in India and it is in its nascent stage. The Indian society has not reached that stage of social progress and development where women entrepreneurs can thrive and grow. Family and Personal Problems Lack of family support is a basic problem of women who wish to become entrepreneurs. The pressures of motherhood and the job of raising children also have a negative effect on prospects of women starting and running their own businesses. This leads to women starting businesses many years later than men. In general family problems, conflicts and complexities of the joint family system also have negative effects on entrepreneurial prospects of women. For working women as a result there is a disturbed work-life and family-life balance. Lack of will, initiative, confidence, sustained motivation and patience often lead women to accept secondary and subdued status. Also, inferiority complex, fears and other problems of life discourage most women from venturing out. Organisational Problems There is lack of organisational support for women in some business organisations especially for top level positions.This is due to the fact that India has been and is still largely a
  • 9. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 23 traditional and male dominated society. Male employees may have problems working under women. Women also have to face all workplace negativities that male employees have to face in addition to sexual harassment. Lack of experience of women is another problem that discourages many women in corporate life. Efforts at Developing Women Entrepreneurship in India The Indian government has been quite active and committed in empowerment and emancipation of women in India. Some important schemes for supporting women entrepreneurship in India include the following:15 l Mahila Udyam Nidhi, Mahila Vikash Nidhi, Micro Credit Scheme by SIDBI (Small Industries Development Bank of India), Dena Shakti scheme of Dena Bank , Udyogini Scheme of Punjab & Sind Bank are some of the important schemes introduced by various Banks. Some important organisations providing support to women entrepreneurship in India include the following:16 l Organisations include SBI, NABARD, SIDO (Small Industries Development Organisation), CWEI (Consortium of Women Entrepreneurs of India), WIT (Women India Trust), SEWA (Self Employed Women Association), FIWE (Federation of India Women Entrepreneurs), Central Social Welfare Board (CSWB), National Alliance of Young Entrepreneurs (NAYE), Ministry of Micro, Small and Medium Enterprises, Ministry of Women and Child Development and Schemes of State governments. Apart from the government, many NGOs and women’s organisations have taken up the cause of women and have helped in many ways in social change and reformation. Some noteworthy entrepreneurship institutions that are directly contributing to development of women entrepreneurship in India are, Women Entrepreneurs wing of the NAYE, Indian Council of Women Entrepreneurs, FICCI Ladies Organisation, National Commission on Self Employed Women in the Informal Sector, World Association of Women Entrepreneurs and Associated Country Women of the World.17 Many legislations have been passed by the government of India that help in improving the position, status, power and equality of women. Many of these legislations do not directly help in developing women entrepreneurship but indirectly help in creating conducive social conditions. The proposed ministry of Entrepreneurship and Skill Development is another welcome step in developing entrepreneurship in India. Economic and Socio-Cultural Changes that are Required to Develop Women Entrepreneurship in India Right efforts at all levels and in all areas are required for the development of women entrepreneurs and their greater participation in the entrepreneurial activities. The basic change
  • 10. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 24 that is required in the Indian society is a change of the mind-set of people in all sections of the society. The mind- set of a male dominated society that favours domination and exploitation of women must be replaced by a mind- set that supports women’s rights and equality with men in all walks of life. In other words, a feministic mind-set is the call of the day. Another basic change that is required is that women should change their self- image from a docile, tolerant, submissive, diffident self to a motivated, daring, courageous, independent and innovative self- image with dignity. Following efforts can be taken into account for effective development of women entrepreneurs: 1. Education can also play a very important role in removal of social taboos and change of mind-set of male dominated groups, communities and individuals. In this effort the role of media especially television becomes important in spreading awareness and consciousness both for fighting against inequality and injustice and also for promoting women. The stress should also be to encourage more and more women to build their careers and take up jobs. Women should be encouraged to look upon themselves as strong, dignifies, capable and independent beings and reject the traditional image of a docile and dependent person. 2. Developing anethos of equality of women with men and overall encouragement of women in schools, colleges, universities, corporates, government sector and all walks of life. In this effort the media, Departments of the Central, State and Local self government, public sector organisations, private sector organisations, NGOs, self-help groups, banks and other financial institutions and other institutions and bodies can play a very important role. 3. For all developmental programmes women should be considered as specific target group.18 4. Women who are risk averse and conservative can be encouraged to set up home based businesses so that they can balance their multiple responsibilities and can become self-reliant. 5. Group entrepreneurship is another viable option for the weaker sections of the society.19 6. The creation of government offices of women’s business ownership is also very important. Such offices could have programme responsibilities such as providing women’s business centres, organising information seminars and meetings and/or providing web-based information to women who are already entrepreneurs and who have important insights into the changes needed to improve women’s entrepreneurship.20 7. Providing social and economic security to women and opposing all forms of discrimination of women. 8. Repeated gender sensitisation programs should be held to train financiers, marketers, government officials and others to treat women with dignity and respect as persons
  • 11. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 25 in their own right.21 9. Women of the poor, marginalised, deprived and backward sections of the society should be encouraged and supported in all possible ways to start and sustain their small businesses. For poor women entrepreneurs centres that take good care of the young children while their mothers are busy at work is also very important in this regard. 10. Laws that protect women should be strengthened, for example, law focussing on workplace harassment. 11. Educational, vocational and professional aspects of lives of women should be strengthened. Ministries of MSME and Women and Child development should always consider the dimension of women entrepreneurs while devising their policies and programs. 12. Periodic evaluation the impact of any SME-related policies on the success of women- owned businesses and the extent to which such businesses take advantage of them in also important. The objective should be to identify ways to improve the effectiveness of those that should be retained. Good practices that are identified in this way should be disseminated and shared internationally.22 13. Establishing all-women’s organisations can be another suggestion to encourage women and give them opportunities and confidence. Organisations like the recently established Bhartiya Mahila Bank are a welcome step in this direction. Another suggestion can be to appoint women officials in government departments to attend to women related problems and issues. 14. Serious listening and careful consideration must be given to women self -help groups, NGOs, organisations involved in upliftment of women and existing women entrepreneurs. 15. Promotion of the development of women entrepreneur networks is also an important step. Co-operation and partnerships between national and international networks can facilitate entrepreneurial endeavours by women in a global economy.23 16. All sorts of financial help, advice, legal help, tax benefits, marketing help, psychological conditioning, guidance and support should be provided for potential, aspiring and established women entrepreneurs. 17. Attempts by various NGO‘s and government organisations to spread information about policies, plans and strategies on the development of women in the field of industry, trade and commerce should be made.24 18. Improvements in the factual and analytical underpinnings of understanding of the role of women entrepreneurs in the economy should be there. This requires strengthening the statistical basis for carrying out gender-related cross-country comparative analyses and longitudinal studies of the impact of important developments and policies, especially over time.25
  • 12. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 26 19. Regular and reliable collection and maintenance of data and statistics about the position and condition of women in all areas (rural and urban), institutions and businesses is also necessary. References 1. hinduism.about.com/od/history/a/vedic_women.htm accessed on 01-03-2014. 2. http://www.britannica.com/EBchecked/topic/387301/modernisation accessed on 02-03- 2014. 3. Shanta Arakeri V, Women Entrepreneurship in India, Abhinav, Vol 1 Issue 3, http:/ /www.abhinavjournal.com/images/Arts_&_Education/Mar12/1.pdf accessed on 03-09- 2014. 4. http://shodhganga.inflibnet.ac.in/bitstream/10603/6775/12/12_chapter%201.pdf, accessed on 03-09-2014. 5. Shah Hina (May 2013), Creating and Enabling Environment for Women’s Entrepreneurship in India, United Nations Economic and Social Commission for Asia and Pacafic, http://sswa.unescap.org/pdf/ESCAP-SSWA-Development-Paper_1304.pdf accessed on 03-09-2014. 6. Women’s Entrepreneurship: Issues and Policies, Organisation for Economic Co-Operation and Development, 2nd Oecd Conference of Ministers Responsible for Small and Medium- Sized Enterprises (SMSE), Promoting Entrepreneurship and Innovative Smes in a Global Economy, www.oced.org, accessed on 03-09-2014. 7. Shah Hina (May 2013), Creating and Enabling Environment for Women’s Entrepreneurship in India, United Nations Economic and Social Commission for Asia and Pacafic, http://sswa.unescap.org/pdf/ESCAP-SSWA-Development-Paper_1304.pdf accessed on 03-09-2014. 8. http://www.doingbusiness.org/rankings accessed on 03-09-2014. 9. http://www.lurnq.com accessed on 15-02-2014. 10. Sharma Yogita (Nov.- Dec. 2013), Women Entrepreneur In India, IOSR Journal of Business and Management, Volume 15, Issue 3 pp. 09-14 11. http://www.iosrjournals.org/iosr-jbm/papers/Vol15-issue3/C01530914.pdf accessed on 03- 09-2014. 12. Shah Hina, Creating and Enabling Environment for Women’s Entrepreneurship in India, United Nations Economic and Social Commission for Asia and Pacafic, http:/ /sswa.unescap.org/pdf/ESCAP-SSWA-Development-Paper_1304.pdf accessed on 03.09.2014.
  • 13. Women Entrepreneurs in Context of the Changing Indian Society – Problems and Prospects Professional Panorama : An International Journal of Applied Management & Technology 27 13. Das Madhumita, Problems and Prospects of Women Entrepreneurs in India, www.academia.edu accessed on 03-09-2014. 14. Padhi Priyadarsini, and Padhy Anshuman, Women Entrepreneurship in India: Present Status, Problems and Prospects, International Journal of Scientific Research and Management Studies, Vol I Issue 3 p. 72-79, http://www.ijsrms.com/media/1n3- IJSRMS0103301_v1_is3_72-79.pdf, accessed on 03-09-2014. 15. ibid. 16. Gupta C B and N.P. Shrinivasan, Entrepreneurship Development in India, Sultan Chand and Sons, New Delhi 2010, p. 15.15-15.17. 17. Das Madhumita, Problems and Prospects of Women entrepreneurs in India, www.academia.edu accessed on 03-09-2014. 18. Charantimath Poornima (2006), Entrepreneurship Development, Small Business Enterprises, Dorling Kindersley (India) Pvt. Ltd. New Delhi 2006, pp. 109. 19. Women’s Entrepreneurship: Issues and Policies, Organisation for Economic Co-Operation and Development, 2nd Oecd Conference of Ministers Responsible for Small and Medium- Sized Enterprises (Smes), Promoting Entrepreneurship and Innovative Smes in a Global Economy, www.oced.org, accessed on 03-09-2014. 20. Das Madhumita, Problems and Prospects of Women entrepreneurs in India, www.academia.edu accessed on 03-09-2014. 21. Women’s Entrepreneurship: Issues and Policies, Organisation for Economic Co-Operation and Development, 2nd Oecd Conference of Ministers Responsible for Small and Medium- Sized Enterprises (Smes), Promoting Entrepreneurship and Innovative Smes in a Global Economy, www.oced.org, accessed on 03.09.2014. 22. ibid. 23. Nehru Jawaharlal and Bhardwaj Shubhra (2013), Women Entrepreneurship in India: Issues & Problems ‘You Can Tell the Condition of a Nation by Looking at the Status of its Women’, Spectrum, Vol.2 Issue 7, July, http://prj.co.in/setup/socialscience/ paper62.pdf accessed on 03-09-2014. 24. Women’s Entrepreneurship: Issues and Policies, Organisation for Economic Co-Operation and Development, 2nd Oecd Conference of Ministers Responsible for Small and Medium- Sized Enterprises (Smes), Promoting Entrepreneurship and Innovative Smes in a Global Economy, www.oced.org, accessed on 03-09-2014.