Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Chaat ing marketing final1

388 views

Published on

chaat foods

Published in: Education
  • Be the first to comment

  • Be the first to like this

Chaat ing marketing final1

  1. 1. CHAAT-ING<br />Presented by:<br />MerylanneAlvares 2<br />Jojo Sebastian 21<br />DebasisKarmokar 24<br />Michelle Remedios 35<br />SachinKanojia 48<br />Larissa Mendes 53<br />
  2. 2. CHAAT<br />Chaats are Indian appetizers and snacks <br />Chaat means ‘to taste’, chaat took advantage of the variety of spices available in India<br />Like most Indian cuisine, chaat is varied dish<br />Most Indian region has their own specialties of chaat<br />Origins in the northwest Indian state of Gujarat <br />Chaat is a plate of savory snacks that have a fine blend of sweet and tangy taste<br />
  3. 3. Chaat-ing<br />
  4. 4. How Do We Operate<br /> The Mother Kitchen prepares the Dishes for Junior Kitchen<br />It is then distributed to Junior Kitchen (Outlet) respectively<br />It is garnished and served<br />Customization of the product is available<br /> as per the company menu<br />The products are Hygienic<br />Research team is been set to develop<br />new recipes<br />
  5. 5. SEGMENTATION TARGETING POSITIONING (STP)<br />
  6. 6. The 4 Ps of Marketing<br />
  7. 7. Product<br />Variety<br />Quality<br />Brand Name<br />Services<br />
  8. 8. Price<br />List Price<br />Discounts<br />Payment Period<br />
  9. 9. Place<br />Channels<br />Coverage<br />Locations<br />Transportation<br />
  10. 10. Promotion<br />Advertising <br />Personal Selling<br />Sales Promotion<br />Public Relations<br />
  11. 11. Target Customer<br />Target Customer or Intended Positioning <br />Youth<br />Children<br />Families<br />
  12. 12. SWOT ANALYSIS<br />
  13. 13. SWOT ANALYSIS<br />
  14. 14. 3 C’s<br />
  15. 15. PEST ANALYSIS<br />
  16. 16. PORTERS FIVE FORCE MODEL<br />Industry rivalry<br />Major competitors<br />Subway - health issues<br />Indian fast food chains<br />Localized menus<br />Potential entrants<br />Deregulated Fast Food industry <br />Bureaucracy in setting up a new food chain <br />
  17. 17. PORTERS FIVE FORCE MODEL<br />Substitutes<br />Home-made chaats<br />Street chaats & sandwiches <br />South Indian fast food<br />Suppliers bargaining power<br />Bulk purchases<br />Credit availability<br />Buyers bargaining power<br />Preference for low price outlets<br />
  18. 18. COMPETITORS<br />Mc Donald's<br />Italian food stores<br />Dominos, Pizza Hut, Smoking Joes etc.<br />Jamma<br />Bikaner<br />Mall Food Courts<br />Local Food Courts<br />
  19. 19. Marketing Strategy<br />Awareness about hygiene<br />Introduce the product in the malls<br /> Open our own outlets in different parts of the city<br /> Felicitating the customer for best recipe<br /> Stalls at college festivals<br />
  20. 20. ADVERTISING<br />Wide Advertisement for the launch of product<br />Advertisement - concentrating on the Hygiene and taste<br />Articles on newspaper about the taste and hygiene<br />Felicitating the customer for best recipe and advertising the same<br />
  21. 21. E - Marketing<br /> FACEBOOK <br /> Create a group and a fan club on Face book<br /> Give regular Update<br />Check for reviews or complaints<br />Analyze the demand and market act accordingly<br />
  22. 22. Thank You<br />

×