CPXi is proud of our involvement in the recently released whitepaper from both the IAB and Winterberry Group, documenting and providing insights into the current state of the programmatic landscape and its future in the industry.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Programmatic Everywhere: Data, Technology and the Future of Audience Engageme...ANTS
This white paper would not have been possible without the significant contributions of more
than 260 executive-level thought leaders—including sponsors, contributors and reviewers
representing all segments of the advertising, marketing, media and technology industries. In
particular, Winterberry Group is grateful to our research partner, the Interactive Advertising
Bureau, as well as the following sponsors for their generous support of this research initiative
Nine Novel Tactics for Software Product Managment in the New Digital AgeCognizant
High-tech companies looking to develop innovative solutions in this digital era can employ these powerful techniques based on Agile software development, user-centricity, data analysis, social media networks, KPIs, cohort analyses and more.
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
Tom Stein's, President and Chief Creative Officer of Stein + Partners Brand Activation, presentation at Custom Marketing Day - July 27 2011 in New York City
A new growth driver for building and construction distributorsElizabeth Allcock
Price pressures and a mature market are making it tough for construction industry distributors to turn a profit. But many are missing a major opportunity: better trading agreements with key suppliers.
This guide shows how a more strategic approach to trading agreements can add millions to the bottom line — and how DealTrack B2B rebate management software can make it happen.
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Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
Marketing mix or attribution journey towards unified marketing analyticsJoy Joseph
Next-generation MMM is an integrated process that
leverages its understanding of overall demand drivers
(marketing and non-marketing) along with other research
external to MMM measurement to present a holistic
marketing strategy to target growth opportunities. Attribution modeling focuses on understanding the
impact of marketing or, more specifically, media
campaigns on each individual consumer decision or
“conversion.” It is a “bottom-up” approach, measuring
total impact by aggregating up from transaction-specific
impacts. Both MMM and attribution modeling are great for the
purpose they are intended for, with MMM guiding
overall marketing strategy and attribution modeling
guiding tactical campaign performance.
Programmatic Everywhere: Data, Technology and the Future of Audience Engageme...ANTS
This white paper would not have been possible without the significant contributions of more
than 260 executive-level thought leaders—including sponsors, contributors and reviewers
representing all segments of the advertising, marketing, media and technology industries. In
particular, Winterberry Group is grateful to our research partner, the Interactive Advertising
Bureau, as well as the following sponsors for their generous support of this research initiative
Nine Novel Tactics for Software Product Managment in the New Digital AgeCognizant
High-tech companies looking to develop innovative solutions in this digital era can employ these powerful techniques based on Agile software development, user-centricity, data analysis, social media networks, KPIs, cohort analyses and more.
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
Tom Stein's, President and Chief Creative Officer of Stein + Partners Brand Activation, presentation at Custom Marketing Day - July 27 2011 in New York City
A new growth driver for building and construction distributorsElizabeth Allcock
Price pressures and a mature market are making it tough for construction industry distributors to turn a profit. But many are missing a major opportunity: better trading agreements with key suppliers.
This guide shows how a more strategic approach to trading agreements can add millions to the bottom line — and how DealTrack B2B rebate management software can make it happen.
mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
Marketing mix or attribution journey towards unified marketing analyticsJoy Joseph
Next-generation MMM is an integrated process that
leverages its understanding of overall demand drivers
(marketing and non-marketing) along with other research
external to MMM measurement to present a holistic
marketing strategy to target growth opportunities. Attribution modeling focuses on understanding the
impact of marketing or, more specifically, media
campaigns on each individual consumer decision or
“conversion.” It is a “bottom-up” approach, measuring
total impact by aggregating up from transaction-specific
impacts. Both MMM and attribution modeling are great for the
purpose they are intended for, with MMM guiding
overall marketing strategy and attribution modeling
guiding tactical campaign performance.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
2. CONSOLIDATED TAKEAWAY:
Programmatic marketing has been widely adopted across all major
marketing and media industry segments…
… but for reasons that differ across the “demand” and “supply” sides of the
industry, respectively…
is now being deployed primarily in support of automated, auction-based
digital media buying…
… but is growing to support a widening range of strategic use cases.
Programmatic marketing has seen its progress encumbered by internal
organizational hurdles that are progressively fading from relevance…
… though meaningful issues are still hindering more widespread adoption.
3. DEVELOPING TRENDS:
• DEATH OF THE COOKIE CREATES OPPORTUNITIES FOR NEW STANDARDS
• PROGRAMMATIC HAS GROWN ACROSS ALL MEDIA TYPES – PAID, OWNED
AND EARNED
• EXPLOSION IN GROWTH OF DATA DEMANDS STRONGER MANAGEMENT
PLATFORMS
• WAVE OF EVOLUTION IS TOWARDS MODELS THAT SUPPORT
PROGRAMMATIC
• ECOSYSTEM OF SOLUTIONS WILL FAVOR TWO USE CASES
•
•
COMPLEX, INTEGRATED LARGE-SCALE EXECUTION NEEDS OF ENTERPRISE MARKETERS
FOCUSED REQUIREMENTS OF SMALLER MARKETERS WHO REQUIRE CONTRIBUTIONS
OF BEST-IN-CLASS ‘POINT’ SOLUTIONS
4. OTHER KEY POINTS:
•
20 years since first banner was executed
•
The ‘promise’ in those early days was ‘…letting marketers and publishers engineer a careful
balance of ad inventory and contextual relevance with eye toward unlocking vast new
repositories of value.”
•
US marketers invest $42 Billion in digital, annually
•
Defining programmatic: a holistic approach through which media buyers and sellers may align
organizational processes with automation technology in support of ongoing, channelagnostic customer engagement (and to allow for the continuous optimization of that effort as
business strategies evolve).
•
RTB is simply one ‘use-case’ of programmatic
•
Programmatic ‘is evolving substantially to address a wider range of applications, presenting
advertisers and publishers alike with a new foundation for driving both process efficiency and
customer marketing effectiveness across a combination of paid, earned and owned media.’