The programmatic approach has been widely adopted across major marketing and media industry segments to automate media buying and selling through real-time auctions. However, the motivations differ - publishers seek operational efficiencies while advertisers want to more effectively target audiences. While primarily used for digital display advertising currently, programmatic is growing to support audience segmentation and insights. Emerging trends include the need for cross-device solutions and expanding into new channels like TV and mobile.
2019 Programmatic Advertising Ecosystem Europewww.improvedigital.comSales Houses & Ad NetworksAn outsourced capability to advertisers, agencies and content providers to sell and buy media. Sales Houses often work on an exclusive basis for content providers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. Data Providers & TechnologiesData providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from different online and offline sources and turn it into actionable information that can be used by buyers and sellers.AgenciesAn advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) Delivery Systems, Tools, Analytics, Verification & PrivacyDelivery systems, tools and analytics are the technologies that provide specific features to the advertising ecosystem. They ensure different types of ads are served, measured & validated, provide safety and privacy features to advertisers and content providers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. Agency Trading DesksThe specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with.Selling TechnologiesTechnology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences.
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
Nine Novel Tactics for Software Product Managment in the New Digital AgeCognizant
High-tech companies looking to develop innovative solutions in this digital era can employ these powerful techniques based on Agile software development, user-centricity, data analysis, social media networks, KPIs, cohort analyses and more.
Impact Radius a buyer's guide to affiliate management software 2014Justin Leroy
Great guide from the expert team over at Impact Radius http://www.impactradius.com/
Impact Radius a buyer's guide to affiliate management software 2014
2019 Programmatic Advertising Ecosystem Europewww.improvedigital.comSales Houses & Ad NetworksAn outsourced capability to advertisers, agencies and content providers to sell and buy media. Sales Houses often work on an exclusive basis for content providers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. Data Providers & TechnologiesData providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from different online and offline sources and turn it into actionable information that can be used by buyers and sellers.AgenciesAn advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) Delivery Systems, Tools, Analytics, Verification & PrivacyDelivery systems, tools and analytics are the technologies that provide specific features to the advertising ecosystem. They ensure different types of ads are served, measured & validated, provide safety and privacy features to advertisers and content providers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. Agency Trading DesksThe specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with.Selling TechnologiesTechnology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences.
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
Nine Novel Tactics for Software Product Managment in the New Digital AgeCognizant
High-tech companies looking to develop innovative solutions in this digital era can employ these powerful techniques based on Agile software development, user-centricity, data analysis, social media networks, KPIs, cohort analyses and more.
Impact Radius a buyer's guide to affiliate management software 2014Justin Leroy
Great guide from the expert team over at Impact Radius http://www.impactradius.com/
Impact Radius a buyer's guide to affiliate management software 2014
Employing Analytics to Automate and Optimize Insurance DistributionCognizant
Today's insurers have the opportunity to employ advanced analytics to automate and optimize distribution, analyze and track customer patterns, enhance marketing campaigns, better manage agents and deliver more value to the business and its customers.
A presentation by Juanita Vorster, Owner and Strategist, At That Point PR agency, South Africa.
Delivered during SAPICS 2016, a leading event for supply chain professionals, held in Sun City, South Africa.
A social supply chain understands that valuable data comes from everywhere and that immediate action on the data is fast becoming the separator between success and survival. Supply chain professionals need to understand that the data freely available through social sharing channels must become an integral part of both strategic planning and operational execution. This session will not focus on the marketing aspects of tools such as Facebook and Twitter, but rather on the value available from integrating social data into supply chains.
The 2013 promise of “programmatic everywhere,” it seems, is rapidly becoming a 2014 reality.
This white paper, published in partnership with the Interactive Advertising Bureau, will explore the programmatic dynamics and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets.
IAB Europe digital brand advertising and measurement report june 2018Romain Fonnier
En 20 pages, le rapport «Digital Brand Advertising and Measurement» publié par l’IAB Europe mesure les attentes des publishers, annonceurs et agences autour de la mesure. Il aborde 4 thématiques : «Digital Measurement Priorities», «Digital Advertising Quality», «Key Performance Indicators» et «Organisation of Digital Measurement». Il se base sur une enquête réalisée auprès de 650 professionnels de 31 pays interrogés entre Février et Mars 2018.
Agences, annonceurs et publishers sont d’accord pour mettre en priorité le passage vers une mesure des impressions visibles plutôt que servies. La meilleure connaissance du consommateur et la compatibilité des mesures des autres médias sont les autres priorités principales énoncées.
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
IAB europe - Viewable Impressions - White Paper - Feb 2015Romain Fonnier
Livre blanc IAB sur la visibilité des impressions
L'IAB propose son dernier livre blanc sur le sujet de la visibilité des impressions publicitaires, avec pour but de favoriser la confiance des acteurs et donc les investissements média dans le digital.
Ce livre blanc aborde notamment:
- l'état de l'art sur le sujet visibilité en Europe
- la métrique visibilité dans un contexte de métriques élargi
- les perspectives et les évolutions prévisibles sur le sujet
- un récapitulatif des termes et concepts utilisés couramment
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Christy Belden, VP of Media + Marketing, discusses what you need to know about digital advertising for your business, including ad targeting, ad networks vs. direct publisher, statistics around digital advertising, current trends and best practices.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Employing Analytics to Automate and Optimize Insurance DistributionCognizant
Today's insurers have the opportunity to employ advanced analytics to automate and optimize distribution, analyze and track customer patterns, enhance marketing campaigns, better manage agents and deliver more value to the business and its customers.
A presentation by Juanita Vorster, Owner and Strategist, At That Point PR agency, South Africa.
Delivered during SAPICS 2016, a leading event for supply chain professionals, held in Sun City, South Africa.
A social supply chain understands that valuable data comes from everywhere and that immediate action on the data is fast becoming the separator between success and survival. Supply chain professionals need to understand that the data freely available through social sharing channels must become an integral part of both strategic planning and operational execution. This session will not focus on the marketing aspects of tools such as Facebook and Twitter, but rather on the value available from integrating social data into supply chains.
The 2013 promise of “programmatic everywhere,” it seems, is rapidly becoming a 2014 reality.
This white paper, published in partnership with the Interactive Advertising Bureau, will explore the programmatic dynamics and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets.
IAB Europe digital brand advertising and measurement report june 2018Romain Fonnier
En 20 pages, le rapport «Digital Brand Advertising and Measurement» publié par l’IAB Europe mesure les attentes des publishers, annonceurs et agences autour de la mesure. Il aborde 4 thématiques : «Digital Measurement Priorities», «Digital Advertising Quality», «Key Performance Indicators» et «Organisation of Digital Measurement». Il se base sur une enquête réalisée auprès de 650 professionnels de 31 pays interrogés entre Février et Mars 2018.
Agences, annonceurs et publishers sont d’accord pour mettre en priorité le passage vers une mesure des impressions visibles plutôt que servies. La meilleure connaissance du consommateur et la compatibilité des mesures des autres médias sont les autres priorités principales énoncées.
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
IAB europe - Viewable Impressions - White Paper - Feb 2015Romain Fonnier
Livre blanc IAB sur la visibilité des impressions
L'IAB propose son dernier livre blanc sur le sujet de la visibilité des impressions publicitaires, avec pour but de favoriser la confiance des acteurs et donc les investissements média dans le digital.
Ce livre blanc aborde notamment:
- l'état de l'art sur le sujet visibilité en Europe
- la métrique visibilité dans un contexte de métriques élargi
- les perspectives et les évolutions prévisibles sur le sujet
- un récapitulatif des termes et concepts utilisés couramment
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Christy Belden, VP of Media + Marketing, discusses what you need to know about digital advertising for your business, including ad targeting, ad networks vs. direct publisher, statistics around digital advertising, current trends and best practices.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
Un estudio reciente del Boston Consulting Group (BCG) ha revelado que los editores que aprovechan por completo la oportunidad programática, que crece rápidamente, obtienen unas ganancias económicas medidas y una mejor posición en el mercado a largo plazo.
BCG completó recientemente un estudio global realizado entre 25 editores y aplicado a una serie de segmentos para entender mejor la contribución de la programática a los resultados finales de un editor.
Los resultados indicaron que los mejores editores que utilizan la programática de forma estratégica superan el promedio del mercado, lo que genera un porcentaje elevado de ventas programáticas a la vez que aumenta los CPM generales. Utilizan la tecnología con efectividad para operar de forma más eficaz y aumentar los ingresos y los márgenes.
En el informe se describen las cuatro mejores prácticas que los principales editores aplican para crear su sólido camino hacia los beneficios.
ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The first of this series is dedicated to bid management platforms, which help brands maximize the returns on their PPC, social media, and display advertising budgets.
The role of a bid management platform has changed significantly over the past decade, in line with the increased sophistication of the digital media industry. With over $90 billion spent on paid search in 2017, these software packages play a vital role in deriving maximum value from a brand’s digital media budget.
The core component of the ClickZ bid management vendor guide is our customer survey, which received over 1,600 responses.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
CPXi is proud of our involvement in the recently released whitepaper from both the IAB and Winterberry Group, documenting and providing insights into the current state of the programmatic landscape and its future in the industry.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
To meet customers’ needs and deliver profitable growth, insurers must embrace the potential of digital underwriting. Ninety percent are investing in the function, but are they making the right investments? This report proposes a practical plan to set underwriters on the path to digital transformation. It includes the attributes they need, how they can make better use of analytics, and new technologies worth considering.
1. Programmatic Everywhere?
Data, Technology and the Future
of Audience Engagement
A WINTERBERRY GROUP WHITE PAPER NOVEMBER 2013
WITH THE
SUPPORT OF
IN PARTNERSHIP WITH