Good Governance for Member Engagement

© 2017 - Confidential and Proprietary 1
NESAE Annual Management Conference
Midori Connolly, Sales Director
Everyone Counts

© 2017- Confidential and Proprietary 2
Agenda
Why?
How?
2

Why?

Why Associations?

High Performing Boards…
Are more likely to recruit broadly, screen
prospects, and hold competitive elections.
The result: CEOs half as likely to report
challenges finding and retaining qualified board
members.
“Good Governance”
Transformational Governance Study,
2016

How?

BLOW IT UP!!!!!!
(Give it some
Napoleon Dynamite)

How?
Connection
Relevance
Trust

Make it Relevant

Community/
Special Interest Groups
Ballot Style & Email
Customization –
Market Segmentation
Inclusivity
Accessibility
Leadership Development

72%
62%
43%

Project Vote:
Special Interest Group
Leadership driven
Meet the Candidate forums
Free conference registration

Leadership in
Development
Most associations are
struggling with how to
accommodate multiple
generations.
Multiple communication
methods.
Availability of help.
WCAG

Diverse Leadership
Poor voter experience due to budgetary
or physical limitations created by
traditional by-laws or archaic process.
Requiring members to
come onsite limits the
voter segment, skewing
results.
Blended access for
multiple needs.
Duration of position.
500 miles (x2)

Community/
Special Interest Groups
Voting as a
Personalized
Experience
Inclusivity
Accessibility
Leadership Development

Voting as a
destination
experience.
"What’s on your
website?” checklist.
A/B Testing (Google
Optimize).

CONNECTion
WIIFM???

John Goodman,
The Goodman Institute

Live Metering

Share results.
Get granular.

Diversify the Ballots
Referendums
Put it to vote!

Multimedia:
Candidate Videos
FB Live
Musical.ly (maybe not!)
MUSICAL.LY

Trust

Standard Result margin
Certified FL results Bush 537
Recount ballots in four counties Bush 225
Whole state undervote recount Bush 493
Whole state recount with only correctly filled out
ballots Gore 115
Whole state recount using each county's own
standard Gore 171
Whole state recount allowing dimpled chads and
partial marks on scantrons Gore 107

Privacy kiosks
Name shuffling
Voter receipts
What else?

DDoS
Data Centers
Data in Transfer: TLS or SSL
Data at Rest: Encryption
(Employee access)
Audit
Anonymity
Candidate name shuffling

Your homework!
Request resources:
Slides
Security Specs
Website Checklist
Video Best Practices
ID one new practice (or even more if you’re really feeling bold)
that you can tackle.
Benchmark, implement and measure results.
THANK YOU FOR YOUR TIME!!!

EVERYONE COUNTS IS COMMITTED TO TRANSFORMING VOTING
Midori Connolly, Sales Director - 619.517.5916
midori.connolly@everyonecounts.com
Security Specifications for Online Elections
AREA 1 - Website Protection
Vendor shall have appropriate systems in place to protect against both Denial-of-Service (DoS) and
Distributed-Denial-of-Service (DDoS) attacks.
Denial-of-Service and Distributed-Denial-of-Service attacks are cyberattacks on a network that render websites and other
online resources completely unavailable to intended users. This is a minimum security requirement, DDoS services can be
purchased on-demand for as little as $19.
AREA 2 - Data at Rest
Vendor shall provide hosting in minimum Tier 3 data centers (with certification by TIA-942), hardware
system redundancy and geo-failover to protect against system failure.
State-of-the-Art SAS 70 Type II, TIA-942 Tier 4 data centers offer the highest possible level of availability (99.995%) and
multiple active power and cooling paths. Geo-failover ensures that if one data center should experience a disaster, the
system will seamlessly failover to another location.
Ballots shall be encrypted with both private AES 256-bit and public 2048-bit RSA keys and can only be
unlocked with both keys.
Explain how vendor plans to prevent tampering from both internal and external threats.
AREA 3 - Data in Transfer
Data shall be encrypted to the latest and highest available encryption protocol (TLS 1.2 as of October
2016). SSL v1.0 or v2.0 are unacceptable.
SSL is an outdated protocol can expose data to potential threats. TLS is the most current standard.
AREA 4 - Anonymity
Vendor shall provide a ballot shuffling functionality to preserve anonymity of voters.

INDUSTRY LEADERSHIP IN VOTING SECURITY
Everyone Counts’ is the industry’s only vendor with a 100% uncontested election success record. We have never failed to
deliver an election and have never had an election questioned, abandoned, decertified, or delayed for any reason,
including a denial-of-service (DoS) attack. While this may seem like an obvious standard, no other elections
technology vendor has managed to achieve this enviable record.
DATA CENTER SECURITY
Unlike any other vendor in the private elections industry, Everyone Counts’ security begins with enterprise-class data centers that are
certified Tier III Gold for operating standards. What sets this certification apart is that not only were the data centers built to meet the
Tier III standard, but ongoing operation is certified as well. Only three data centers in the United States meet this certification standard.
At the minimum, every election services provider must protect against DDoS attacks. DDoS attacks can be launched by any malicious
source at minimal cost and ultimately halt an entire election. Everyone Counts utilizes Neustar’s high-capacity, cloud-based DDoS
mitigation service, which quickly diffuses even the largest, most complex DDoS attacks.
AUDITABILITY
A key component of our commitment to transparency and security is Everyone Counts’ Open Code Advantage. Everyone Counts is the
only elections company with Open Code Advantage, which allows for the client to review the source code of the election.
In addition to annual internal network penetration testing, many of our clients conduct extensive penetration testing by world class third
party security firms. For example, one of our larger high profile private clients uses a leading third party testing service to conduct the
following annual testing:
External Network Penetration Testing, Internal Network Penetration Testing, Application Penetration Testing
Everyone Counts has a unique understanding of requirements for our customers and routinely works with third party auditors, including
PricewaterhouseCoopers (PwC) and Ernst & Young (E&Y), on very high profile customer implementations. We have worked with each
of the “Big Four” accounting firms: KPMG, E&Y, Deloitte, and PwC.
BALLOT TRANSMISSION
All information transmitted between the browser from which the voter is casting their ballot and the election server is encrypted using
Transport Layer Security (TLS) transmission that employs Advanced Encryption Standard (AES) 256-bit encryption, with 2048-bit keys.
Surpassing the outdated SSL protocol, TLS is the next generation protocol used by banks and e-commerce companies to keep your
information safe and secure during transactions, and similarly keeps all voter communications absolutely private.

Member Engagement - What’s on Your Election Website?
Think about a member’s journey. If you were a member, what information would you want or need to know the most about the sourcing
and election of leadership? How could the information be presented in such a way that you would feel connected to the process and
outcome? This checklist is just a start for what to include on the elections portion of your website. Use your imagination and approach
with creativity and innovation.
STEP A – Leadership Development/Call for Nominations
This is a great opportunity to create a quick webinar or video that introduces the WHY of your elections, equally important as the how.
1. Who should be nominated?
! What are the characteristics of a good
candidate?
! What types of experience/traits is the
association looking for?
2. How do I nominate?
! Is there a formal process?
! Can I self-nominate?
STEP B – Elections
1. How do I vote?
Platform: Website, Newsletter, Email
! When will elections run? Include a calendar of key events.
! What methods of voting will be available? Phone, Online, Mail, In-person or other.
2. What are the issues?
! Distribution:
o social media,
o ballot,
o newsletter,
o website
! Include on the website:
o candidate bios,
o videos,
o audio clips
o and more for a well-informed voter.
3. How can I learn more?
! Key contact information for administrator.
! Help desk information.
4. Results - when will we find out, and how?
! Share results with visuals and impact to the association.
! Include a winning candidate statement.
Remember to engage the losing candidate(s). Whether they won or not, these are leaders and influencers in your community!

Best Practices for Creating Election Videos
No matter the industry, cause, or message, video is undoubtedly the single most powerful channel of marketing communication. For
voter outreach and engagement, deploying candidate videos can create an immediate and lasting personal connection to a potential
leader. Here are a few tips to help your candidates get the most from creating video content for their campaigns.
1. WHY? The first step in creating a video is to know the why. Establish the goal of the video. Is it to persuade? (Hint, the answer
should probably be yes!) Is it to express an opinion or vision on an issue? Is it informational? This will help with crafting the
messaging.
2. THEME. There is no mistake that the word emotion contains “motion”. Emotion evokes action, which is what any candidate hopes to
inspire in a viewer. So, choose an underlying emotion. What feelings should the viewer experience? Humor, excitement, frustration,
passion are all possibilities to motivate a voter to act.
3. LOGISTICS.
a. Audio is the most important aspect of your video. While we want to make sure lighting is decent, ensure that the sound
is clear. If your message isn’t heard, it really won’t matter how great you look!
b. Appearance/Attire. Neat, combed hair and dark clothing with no or little pattern are best. The idea is to limit
distractions so your message and personality are the focus.
c. Background. Again, try to limit distractions. A lighter background will allow you to stand out, with a bookcase or picture
frame to add dimension Adding a little personality is certainly ok. Most of us enjoy and appreciate the humor of
someone’s pet walking into the video. It creates a human appeal.
d. Seated or Standing. Do what feels most comfortable. If you like to use your hands and move quite a bit, do stand but try
to limit walking around. This can be really distracting.
4. PRESENTATION. If candidates are reluctant to record themselves in front of a camera, there are video creation platforms that
can be used to make cartoons, whiteboard animations, photo collages with voiceover or other creative formats. Some of these
include Moovly, Animoto or Adobe Spark. Or even a simple slide deck with a voiceover recording can work. Additionally, the
organization can provide recording/interviewing the candidates in a standardized format so all candidates have equal footing.
5. FUN. Above all, encourage candidates to have fun expressing their unique personality and viewpoints. Encourage them to be
creative and passionate, and be sure to provide as much guidance as possible to create a basic level of comfort.

Midori Connolly, 619.517.5916

Good Governance for Member Engagement

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