This document discusses the importance of user experience for mobile applications on Windows Phone. It emphasizes designing applications around intuitive touch gestures and a seamless experience across different devices and screen orientations. The document provides examples of prototype mobile photo apps and best practices for application design, such as keeping interfaces simple and delivering information in small chunks optimized for mobile. It promotes developing apps for the Windows Phone Marketplace to reach global customers and earn attractive revenue sharing from sales.

1. 윈도우폰 혁신적인 UX 와 개발자의 미래, 마켓플레이스서진호 차장 (Jinho.Seo@microsoft.com) 모바일/임베디드 디벨로퍼 에반젤리스트한국 마이크로소프트블로그: http://blogs.msdn.com/jinhoseo커뮤니티: http://www.winmodev.net트위터: @synabreu

2. Mobile User Experience is a Key in your Apps!

3. Mobile User Experience

4. DeviceCPU, Memory and Externals

5. Display Size and Orientation

6. Input (Keypad vs. Touch)

7. Touch (Registivevs. Capacitive)Network

8. 3G, WiFi, BluetoothPlatform

9. ApplicationSource: United Nations Economic and Social Commission

10. Web Services

11. Why is User Experience in Phone?Better than Graphic User ExperienceIntuitive and Productive Phone UIBrowsing Inside Out(Mobile/Desktop)Seamless ConnectivityRich Multimedia ExperienceIntegrate with Office Tools

12. DemoWindows Mobile 6.5

13. Best Practice:Mobile Photo Apps UXPrototype

14. User Story (Observe to People)11

15. Different from Mobile to Desktop

16. Prototype Example (1)Design User-Centric Diagram

17. Prototype Example (2)

18. Prototype Example (3)

19. Visual DesignAnimation and ShadowMargins + PaddingTypography (Word)Wire Frames (layout) Pages (Form/Dialog) Behaviour(Interaction)Composition (Panel)

20. Interaction DesignKeep It Simple

21. Navigation

22. Pan, Scroll and HoldTouch Gesture : How to playGESTUREINFOGF_INERTIAGF_BEGIN종류에 따라(Gesture IDs)GF_ENDGID_BEGIN = 1GID_END = 2GID_PAN = 4GID_SCROLL = 8GID_HOLD = 9GID_SELECT = 10GID_DOUBLESELECT = 11GID_LAST = 11

23. DemoHow to make Gesture Apps

24. Considerationof Application Design

25. 1. It’s funny and Crazy!21

26. 2. Enable to Web Site/Service22

27. Bite-Size Chunks of InformationTime-Sensitive to Info/alertGeo-Location based AppsMultiple Display and Orientation3. Send/Receive Bite-Size Chunks23

28. Time-Sensitive to Info/alertGeo-Location based AppsMultiple Display and Orientation4. Time-Sensitive to Info/Alert24

29. Geo-Location based AppsMultiple Display and Orientation4. Geo-Location based Apps25

30. 5. Consider Multiple Display Sizehttp://sender11.typepad.com/sender11/2008/04/mobile-screen-s.htmlhttp://sender11.typepad.com/sender11/2008/04/more-on-mobile.htmlLandscapeMulti-scapePortrait128X128128X160176X208/220240X320320X480640X200/360/480800X352/400/48096X65

31. Windows Phone Apps DevelopmentPlatform BuilderSmart Device projectC#, VB.NETC/C++HardwareSoftwareApplicationWin32, MFC, ATLOS

32. Extensibility: Open Source FrameworkFaster implement to your creative idea!!Re-usable and Productive

33. Windows Phone MarketplaceDevelopersConsumerOn-device clientGlobalreachPurchasediscoverabilityAttractive Rev SharePurchase conveniencePurchase confidenceOn-device clientGlobalreachAttractive revenue shareGreat UX and High Quality Commercial Apps3,600 SKU, 41 Country and 50K downloadsSouth Korea will launch at H1 2010PurchasediscoverabilityPurchase conveniencePurchase confidenceDeploymentPurchase Order

34. Conclusion: People will PAY for great UX!

35. Reference서진호의 윈도우 폰 이야기http://blogs.msdn.com/jinhoseoWindows Phone Developers Group http://www.winmodev.netTwitter : Follow up @wmdevkrWindows Phone Developer Web Casthttp://msdn.microsoft.com/ko-kr/ee872765.aspx